Blog: cross-entertainment strategy

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Back to the future; (Non-device) entertainment returns to the fore for Sony

Tim Mulligan

14 May 2024

cross-entertainment strategy

Media Fusion

Sony

Today, (May 14th) Sony Group published its results for the Fiscal Year ended March 31, 2024. Group revenues were up 19% to 13 trillion yen which amounts to USD 86 billion (in USD, this makes a more modest revenue growth of 14% for the previous 12 months).

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Take-Two acquires Gearbox as cross entertainment synergies ramp up

Karol Severin

28 Mar 2024

take two interactive

gearbox

embracer

We have barely made it to the end of the first calendar quarter of 2024 and MIDiA’s prediction about a $100 million+ acquisition in the games industry has panned out. Take-Two Interactive (Take-Two) is acquiring The Gearbox Entertainment Company from Embracer for $460 million, paid with common sto...

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Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

Perry Gresham

10 Nov 2023

Legend of Zelda

Mario

Sony Pictures

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new live-action movie, based on The Legend of Zelda games franchise, announced this week as a collabor...

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Welcome to the era of attention inflation

Perry Gresham

2 Sep 2022

attention inflation

attention recession

Peak Attention

The covid pandemic and associated lockdown dynamic allowed entertainment consumption to reach new heights amongst a temporary surplus of free time. However, after restrictions eased, consumers found the constraints on their newfound time tighten, and had to make sacrifices, often preferring to retur...

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You can play Snoop Dogg in Call of Duty, but you can’t PLAY him

Karol Severin

21 Apr 2022

Snoop Dogg

Call of Duty

Warzone

Call of Duty dropped the ‘Tracer Pack: Snoop Dogg Operator Bundle’, costing 2,400 COD Points ($19.99). It comes with Snoop’s playable skin, his own voice lines and progression path towards unlockable weapons and rewards including sprays, stickers, emblem, weapon charms and four operator outfit...

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Gamers: The new frontier of music’s fan-centric growth

Karol Severin

13 Apr 2021

Artists direct

DIY artists

gamer behavior

Music companies have begun to realise that as their industry has grown, it has also transferred much of its previous fan value into the subscription and song economy. The outbreak of COVID-19 and the subsequent halt of live music events (which, since the advent of streaming, became music’s key way...

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Esports’ critical mass challenge: Solutions are beyond games

Karol Severin

19 Feb 2021

esports

Entertainment

cross-entertainment strategy

Esports have been receiving much coverage in recent years – from sold-out arenas, through to record-breaking live streaming events, right up to the formation of news outlets which solely cover esports.

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PS5 and Travis Scott partnership illustrate PlayStation’s/Sony’s cross-entertainment future

Karol Severin

29 Oct 2020

ps5

PlayStation5

Travis scott

Over the last year we have written a number of times that Sony’s future is cross-entertainment , while Xbox’s future is cross platform . This stems from their respective strengths and weaknesses. Sony would find it, at best, incredibly challenging to compete with Microsoft on cloud, cross-platfo...

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Is it time for the music industry to rethink how it wants to participate in the gaming opportunity?

Karol Severin

4 Sep 2020

music industry

Gaming

cross-entertainment strategy

Music consumption, particularly in the West, is commoditised. Transforming from the economies of ownership to access and the removal of production and distribution barriers led to the devaluation of, not necessarily ‘the song’, but of ‘ listening to a song’ .

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What Star Wars in Fortnite Tells Us About the Future of Digital Entertainment

Karol Severin

10 Dec 2019

cross-entertainment strategy

cross-format entertainment

cross-platform entertainment

It has been revealed that Disney will soon be premiering a scene from its upcoming The Rise of Skywalker film. What makes this a truly newsworthy story is that the event will take place inside Fortnite’s Risky Reels digital drive-in theatre, apparently with J.

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Thoughts On Rovio’s IPO – Can The Positive Traction Last?

Karol Severin

7 Sep 2017

Angry Birds

angry birds movie

cross-entertainment strategy

Rovio has announced it is preparing for an IPO. It would be listed on Nasdaq Helsinki and it plans to issue €30 million worth of shares. Rovio’s announcement highlighted the recent growth of its monthly unique payers and average revenue per user.

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Rovio’s ‘Games-First’ Strategy Is Not Just About Games

Karol Severin

17 Aug 2017

Angry Birds

cross-entertainment strategy

cross-platform entertainment

Rovio reported its Q2 results this week. Total revenue was €86.2 million, a year-on-year (YoY) increase of 94%. While the majority of Rovio’s revenue was driven by games (€61.3 million, 65% YoY increase), its brand licensing revenue grew the fastest with a 242.

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