Blog: cross-entertainment strategy

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

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Perry Gresham
Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new live-action movie, based on The Legend of Zelda games franchise, announced this week as a collaboration between Nintendo and Sony Pictures.
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Welcome to the era of attention inflation

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Perry Gresham
The covid pandemic and associated lockdown dynamic allowed entertainment consumption to reach new heights amongst a temporary surplus of free time. However, after restrictions eased, consumers found the constraints on their newfound time tighten, and had to make sacrifices, often preferring to return to real life activities at the expense of digital entertainment.
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Gamers: The new frontier of music’s fan-centric growth

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Karol Severin
Music companies have begun to realise that as their industry has grown, it has also transferred much of its previous fan value into the subscription and song economy. The outbreak of COVID-19 and the subsequent halt of live music events (which, since the advent of streaming, became music’s key way of monetising fandom) increased the urgency with which monetising fandom in the digital era needs to be addressed by artists and their representatives.
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PS5 and Travis Scott partnership illustrate PlayStation’s/Sony’s cross-entertainment future

Cover image for PS5 and Travis Scott partnership illustrate PlayStation’s/Sony’s cross-entertainment future
Karol Severin
Over the last year we have written a number of times that Sony’s future is cross-entertainment , while Xbox’s future is cross platform . This stems from their respective strengths and weaknesses. Sony would find it, at best, incredibly challenging to compete with Microsoft on cloud, cross-platform, or the depth of its pockets.
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