cross-entertainment strategy blog by MIDiA Research

Blog: cross-entertainment strategy

Welcome to the era of attention inflation

Blog post by Perry Gresham

2 Sep 2022

The covid pandemic and associated lockdown dynamic allowed entertainment consumption to reach new heights amongst a temporary surplus of free time. However, after restrictions eased, consumers found the...

You can play Snoop Dogg in Call of Duty, but you can’t PLAY him

Blog post by Karol Severin

21 Apr 2022

Snoop Dogg

call of duty

Warzone

Call of Duty dropped the ‘Tracer Pack: Snoop Dogg Operator Bundle’, costing 2,400 COD Points ($19.99). It comes with Snoop’s playable skin, his own voice lines and progression path towards unlockable...

Gamers: The new frontier of music’s fan-centric growth

Blog post by Karol Severin

13 Apr 2021

artists direct

DIY artists

gamer behavior

Music companies have begun to realise that as their industry has grown, it has also transferred much of its previous fan value into the subscription and song economy. The outbreak of COVID-19 and the subsequent...

Esports’ critical mass challenge: Solutions are beyond games

Blog post by Karol Severin

19 Feb 2021

esports

entertainment

cross-entertainment strategy

Esports have been receiving much coverage in recent years – from sold-out arenas, through to record-breaking live streaming events, right up to the formation of news outlets which solely cover esports....

PS5 and Travis Scott partnership illustrate PlayStation’s/Sony’s cross-entertainment future

Blog post by Karol Severin

29 Oct 2020

ps5

PlayStation5

Travis scott

Over the last year we have written a number of times that Sony’s future is cross-entertainment , while Xbox’s future is cross platform . This stems from their respective strengths and weaknesses. Sony...

Is it time for the music industry to rethink how it wants to participate in the gaming opportunity?

Blog post by Karol Severin

4 Sep 2020

music industry

gaming

cross-entertainment strategy

Music consumption, particularly in the West, is commoditised. Transforming from the economies of ownership to access and the removal of production and distribution barriers led to the devaluation of, not...

What Star Wars in Fortnite Tells Us About the Future of Digital Entertainment

Blog post by Karol Severin

10 Dec 2019

cross-entertainment strategy

cross-format entertainment

cross-platform entertainment

It has been revealed that Disney will soon be premiering a scene from its upcoming The Rise of Skywalker film. What makes this a truly newsworthy story is that the event will take place inside Fortnite’s...

Thoughts On Rovio’s IPO – Can The Positive Traction Last?

Blog post by Karol Severin

7 Sep 2017

Angry Birds

angry birds movie

cross-entertainment strategy

Rovio has announced it is preparing for an IPO. It would be listed on Nasdaq Helsinki and it plans to issue €30 million worth of shares. Rovio’s announcement highlighted the recent growth of its monthly...

Rovio’s ‘Games-First’ Strategy Is Not Just About Games

Blog post by Karol Severin

17 Aug 2017

Angry Birds

cross-entertainment strategy

cross-platform entertainment

Rovio reported its Q2 results this week. Total revenue was €86.2 million, a year-on-year (YoY) increase of 94%. While the majority of Rovio’s revenue was driven by games (€61.3 million, 65% YoY increase),...