Blog: Grey's Anatomy

It has become a tried and tested tactic for streaming TV services: Take the exclusive show you want to promote, drop the first episode on social media for free, and hope it motivates audiences enough to buy a subscription to your service.

Shonda Rhimes is now a ‘Netflixer’, in the words of Netflix’s chief content officer Ted Sarandos. Rhimes is renowned for being the creator of hit shows such as Grey’s Anatomy and Scandal , which have generated more than $2 billion in licensing for ABC – one of the big three TV broadcast ne...