MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Welcome To The New Episodic Reality Of Online Video

Cover image for Welcome To The New Episodic Reality Of Online Video

Tim Mulligan

5 Jan 2017

episodic length

2016 was big for many reasons and one of the lesser known yet significant developmental milestones for online video was the launch of The OA , an original series launched by Netflix on December 16 th .

3 min read

Quick Take: Can Pokemon Go Help Boost The Smartwatch Market?

Karol Severin

23 Dec 2016

Pokemon Go launched for Apple Watch with an Android version coming soon. The smartwatch version will undoubtedly provide better experience to Pokemon Go players, but will the mobile gaming phenomenon prove strong enough to actually affect the smartwatch market? A Match Made In Heaven The integration of Pokemon Go into Apple Watch could prove to be a major win-win for both parties involved.

3 min read

Facebook The Media Company: If It Looks Like A Duck

Mark Mulligan

22 Dec 2016

Facebook Media Company

facebook media strategy

Yesterday Facebook's CEO Mark Zuckerberg finally confirmed that Facebook is a media company , not a traditional one, but a media company nonetheless. This is something we've been thinking about a lot at MIDiA, so much so in fact that we have just publishedan entire report on the subject: "Facebook The Media Company: If It Looks Like A Duck" The report forms part of MIDiA's new Paid Content service, which we will be telling you more about early in the new year.

3 min read

Mad Men, Video Advertising And Transparency

Tim Mulligan

20 Dec 2016

The news last week that yet another major Advertising Agency has been contacted by the US Department of Justice “concerning video production and post-production practices in the advertising industry” raises fears that all is not well in the world of video advertising.

3 min read

Why Super Mario Run Will Be A Hit Game, But Not A Mobile Craze

Karol Severin

16 Dec 2016

Nintendo launched its much anticipated Super Mario Run yesterday on iOS globally. The media has been flirting with Pokemon Go comparisons throughout the lead up to the release. The record breaking story of Pokemon Go makes both consumers and the press look for the next big thing.

4 min read

The Second Coming Of Silent Cinema

Tim Mulligan

16 Dec 2016

digital behaviour

89 years ago The Jazz Singer was released and the moving image industry went through one of its periodic transformative moments. The jazz singer was the first “talkie”; a film with sound. At a stroke, movies became audiovisual and Hollywood entered its golden age, which lasted right through to the emergence of video in the 1970s and the format wars of the early 1980s.

3 min read

Experience Should Be Everything In 2017

Mark Mulligan

16 Dec 2016

2017 is going to be a big year for streaming. Spotify will likely IPO, paid subscribers will pass the 100 million mark in Q1, playlists will boom. 2017will build upon an upbeat 2016 in which the major labels saw streaming drive total revenue growth.

7 min read

MIDiA Research Predictions 2017: The Year Of The Platform

Mark Mulligan

13 Dec 2016

Access Industries

Following an 84% success rate for our 2016 Predictions report, we today launch our 2017 predictions report: ‘ MIDiA Research Predictions 2017: The Year Of The Platform’. The report is immediately available to all MIDiA subscription clients and can also be purchased for individual download from our report store here.

3 min read

Quick Take: Twenty-First Century Fox Makes Its Move on Sky

Tim Mulligan

9 Dec 2016

Today’s announcement of the tender offer by Twenty-First Century Fox to buy up the remainder of Sky Plc which it doesn’t currently own could be one of the most pronounced outcomes of Brexit for the UK media landscape.

2 min read

Why PewDiePie Contemplated Deleting His YouTube Channel

Tim Mulligan

9 Dec 2016

PewDiePie who runs the most subscribed YouTube channel which has just surpassed 50 million subscribers declared that he is going to close down his record-breaking channel today. PewDiePie, aka Swedish gaming vlogger Felix Kjellberg has built up a reputation as an irreverent larger than life YouTuber celebrity.

3 min read

Adblocker User Deep Dive – High Value Users That Cannot Be Ignored

Cover image for Adblocker User Deep Dive – High Value Users That Cannot Be Ignored

Karol Severin

9 Dec 2016

adblocker users

MIDiA Research has published our latest adblocking report:‘Adblocker User Deep Dive – High Value Users That Cannot Be Ignored.In it we combine data on adblocker user demographics, their media behaviour as well as their digital media spending habits to create the definitive assessment of the adblocking user segment.

3 min read

Meitu Is Going Public, But Can It Monetize?

Karol Severin

7 Dec 2016

Meitu, the smartphone manufacturer, digital beauty, photo and video apps company, is undertaking initial public offering (IPO) on the 15th of December, looking to raise $750 million at a $5.2 billion valuation.

3 min read

YouTube Reaches $4bn In Music Industry Rights Payments

Cover image for YouTube Reaches $4bn In Music Industry Rights Payments

Mark Mulligan

6 Dec 2016

Music Royalties

YouTube just reported that it has paid $1 billion to ‘the music industry’ over the course of the last 12 months. That takes its cumulative payments (since 2007) up to $4 billion. The year-to-date payments for $900 million are a 22% on the full year payments made in 2015 – the year in which labels started going for YouTube’s jugular because they felt it was not paying its fair share (ie the value grab / value share).

2 min read

Could Facebook Spell Trouble For Snapchat’s IPO?

Karol Severin

2 Dec 2016

messaging platforms

Snapchat is gearing up for its IPO which, if successful, could provide enough capital to finalize the company’s pivot from a trendy social messaging app into a full-fledged mobile platform. With new capital Snapchat will be able to compete much more effectively with Facebook.

2 min read

Sony Downgrade Playstation VR Sales Projections – What Next for VR?

Zach Fuller

2 Dec 2016

Following a much-hyped global release only a few months ago, Sony announced earlier this week they were downgrading their Playstation VR sales projections for 2016. Although many had predicted earlier in the year that Sony held a clear-cut initial advantage in an embryonic VR industry over competitors Oculus and HTC.

3 min read

Netflix Flexes Its Licensing Muscle

Tim Mulligan

1 Dec 2016

The announcement yesterday that Netflix is going to allow TV and movie downloads for offline viewing is a seismic moment for TV generally not just SVOD (subscription video on demand) services in particular.

3 min read

Why CNN has Acquired A Video Start Up Founded By A YouTuber

Tim Mulligan

29 Nov 2016

Monday’s announcement by CNN that is has agreed to acquire Beme the social media app created by YouTuber Casey Neistat shouldn’t come as a surprise. The deal represents a tie up of the old media world and the new media world by two parties struggling to gain traction in a relentlessly competitive and evolving digital landscape.

3 min read

Quick Take: Are Telcos Shooting Themselves In A Foot With Google’s RCS?

Karol Severin

28 Nov 2016

Mobile messaging

Google has partnered up with 58 telcos via GSMA to deploy a standardized revamp to SMS in form of Rich Communication System (RCS). The upgraded system will give telcos a shot at competing with mobile messaging platforms on Android, which are miles ahead in terms of the features, which they offer.

3 min read

Are China’s Leading Tech Companies Building a Next Gen Full-Stack Sports Ecosystem?

Zach Fuller

25 Nov 2016

Chinese investment in sports is unique. True, there has been outside investment in the major European leagues for decades now, as well as the common occurrence of a former world-beater heading to obscure divisions for a final lucrative pay-day.

3 min read

Black Friday Offer: Free MIDiA VR Report

Cover image for Black Friday Offer: Free MIDiA VR Report

Mark Mulligan

25 Nov 2016

Free MIDiA Report

Shamelessly jumping on the Black Friday bandwagon we have a great offer for you: sign up to the MIDiA weekly research briefing newslettertoday and get a free 18 page VR report: 'The State Of The VR Nation'.

2 min read

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