Video blog by MIDiA Research

Blog: Video

Walmart the Video Innovator?

Blog post by Tim Mulligan

1 May 2019

This week in New York Walmart is holding a presentation for leading ad agencies. The world’s largest retailer will pitch the advertising opportunities around a combination of original shows and new tech...

US Cord Cutting Full-Year 2018: Transition Uptake

Blog post by Hanna Kahlert

30 Apr 2019

cord cutting

cord shaving

Media

This article is derived from MIDiA’s US Cord Cutting Full Year 2018 report. Cord cutting is now an established part of the US pay-TV landscape, illustrating the impact of streaming video on demand (SVOD)...

Opportunistic K+ Swoops to Acquire Premier League Rights for Vietnam

Blog post by Alistair Taylor

23 Apr 2019

Canal Plus Group

carriage partnerships

d-day for sporting rights

K+, the joint venture between VTV and Canal+, has acquired exclusive rights in Vietnam for the English Premier League (EPL). The three-season deal starting this August spans the 2019/20 – 2021/22 seasons....

Amazon’s Ad Supported Strategy Goes Way Beyond Music

Blog post by Mark Mulligan

17 Apr 2019

Ad Supported

ad supported strategy

ad supported streaming

Amazon is reportedly close to launching an ad supported streaming music offering . Spotify’s stock price took an instant tumble. But the real story here is much bigger than the knee-jerk reactions of...

Can Disney do a Hulu?

Blog post by Alistair Taylor

12 Apr 2019

21st century fox

brand equity

disney

Disney finally unveiled to investors during a presentation yesterday its much anticipated direct-to-consumer (DTC) streaming service Disney+, announcing a November 12 th 2019 launch . Disney+ will be an...

Cord Cutting FY 2018: Streaming Transition Picks Up Pace

Blog post by Tim Mulligan

1 Apr 2019

cord cutting

streaming

Video

Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated in 2018, highlighting...

Fox News to ‘New Fox’: What is Left After Disney Deal

Blog post by Alistair Taylor

1 Apr 2019

cbs

disney

Equity stake

On the 20th March 2019 , The Walt Disney Company’s acquisition of Rupert Murdoch’s 21 st Century Fox became official. What did Disney acquire? The $71.3 billion merger significantly strengthens Disney’s...

How YouTube’s 1bn+ Club is Changing the Face of Global Music Culture

Blog post by Mark Mulligan

26 Mar 2019

Latin America

latin music

latin music videos

Throughout 2018, while locked in a bitter war of words with rightsholders and creators over Article 13, YouTube quietly but dramatically expanded its role as the most powerful platform for creating global...

Apple TV+ and The Beginning of Apple the Media Company – #AppleEvent

Blog post by Tim Mulligan

25 Mar 2019

apple tv

Apple video

Media

Apple today announced the launch of its much anticipated video service, Apple TV+, at its #AppleEvent in Cupertino, California. It has been a long time in the making for a combination of reasons, not...

Mediapro Offers Eleven Sports a UK Lifeline!

Blog post by Alistair Taylor

21 Mar 2019

ad-supported model

BT Sport

carriage partnerships

Streaming service Eleven Sports will now have to table a new offer to maintain its UK La Liga rights, as Mediapro (the agency selling La Liga’s international rights) decides to return La Liga to the...

Advertising Week Europe: Measuring Success Needs an Overhaul – Lessons From OTT

Blog post by Georgia Meyer

21 Mar 2019

Advertising Week

Advertising Week Europe

Aurelia Noel

Advertising Week Europe has – unsurprisingly – been brimming with discussions about OTT, programmatic and measurement. What is perhaps more surprising is the fact that OTT advertising is still framed...

The BBC Confronts the Reality of Planet (Digital) Earth

Blog post by Tim Mulligan

20 Mar 2019

BBC

british tv

Global TV

Yesterday the chairman of the British Broadcasting Corporation, David Clementi, gave a talk at the Oxford Media Convention which starkly addressed the reality which the world’s oldest and arguably...

Why Did Facebook’s EPL Rights Deal Collapse?

Blog post by Alistair Taylor

15 Mar 2019

BeIN Sports

bidding

brand image

The English Premier League (EPL) is now back on the market with its rights for Thailand, Laos, Cambodia and Vietnam following its deal with Facebook collapsing. Back in July 2018 , the social media giant...

Apple Gets Ready for Showtime

Blog post by Tim Mulligan

15 Mar 2019

Apple video

Online video

streaming video

Apple fans this week have been speculating about the March 25 th event which the tech major has announced it will be holding at its Cupertino, California headquarters.The tagline for the event is “It’s...

Here’s How Spotify Can Fix Its Songwriter Woes (Hint: It’s All About Pricing)

Blog post by Mark Mulligan

11 Mar 2019

music publishers

netflix

Songwriter royalties have always been a pain point for streaming, especially in the US where statutory rates determine much of how songwriters get paid. The current debate over Spotify, Amazon, Pandora...

Can the NBA Capture the ‘Cord-Nevers’?

Blog post by Alistair Taylor

8 Mar 2019

audience engagement

cable providers

Clippers CourtVision

NBA commissioner Adam Silver, speaking at the MIT Sloan Sports Analytics conference in Boston last week, explained his vision of the league’s games, which will look “dramatically different” in five...

Fail Fast, Fail Early – Can Eleven’s UK Struggle Aid Future Growth?

Blog post by Alistair Taylor

21 Feb 2019

Allsvenskan

altice

Amazon Fire Stick

Eleven Sports announced last week it had successfully agreed long-term distribution agreements with all four TV operators in Portugal – Altice, NOS, Nowo and Vodafone. Achieving this agreement puts Eleven...

Apple’s Acquisition Arithmetic: What the Purchase of DataTiger Means for Apple and ‘Ads’

Blog post by Georgia Meyer

20 Feb 2019

Akonia Holographics

Bloomberg

crm

Last Thursday 14 th February 2019 Bloomberg reported that Apple is now in control of Operatedata Ltd – the UK based startup, home to the DataTiger brand. The company says its technology can “individually...

Will An EPL Streaming Service Devalue Domestic Rights?

Blog post by Alistair Taylor

15 Feb 2019

addressable audience

BT Sport

Following the English Premier League (EPL) announcing in November its plans to launch its own streaming service for the next rights cycle (2022-2025), the Sunday Times reported that the EPL is coming close...

Another Week, Another Direct-To-Consumer Service Comes To Market

Blog post by Tim Mulligan

13 Feb 2019

direct-to-consumer

Epix Now

Online video

On Sunday (February 10), movie catalogue specialist Epix announced the launch of its first direct-to-consumer service Epix Now . Access to Epix’s programming was previously only available through its...

Showing 301 to 320 of 419 results.