Public Service Broadcasting in the digital age: why differentiation is non-negotiable

Key takeaways from this blog: Streaming platforms now dominate entertainment, resharping audience expectations for entertainment However, public service broadcasters still have an important role to play in the media landscape, offering trust in an era of misinformation MIDiA argues that, in order to remain essential, PSBs must lead with purpose and avoid trying to mimic commercial rivals The past decade has witnessed a fundamental realignment of the entertainment ecosystem.
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