Blog: Paramount+

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Who will be the winners in video as the walled gardens of entertainment recede?

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Ben Woods
Protectionist measures that kept the streaming wars alive are being wound back. Licenced content is back in vogue, despite streaming TV being built on exclusive shows. Competitive tensions are cooling as entertainment looks to bundle services to combat the cost-of-living crisis, and super aggregators are making it easier for consumers to switch between streaming services like linear TV channels.
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The Last of Us – when games meet video

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Samuel Griffin
The HBO Original production of Naughty Dog’s The Last of Us is solidifying the foundations of modern expectations for games video crossovers. With the games market increasingly saturated and seemingly dominated by a handful of games, companies that are acting on the cross-entertainment opportunity have a better chance of nurturing fandom of their IP and weather the current macroeconomic dynamics.
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Why Paramount+ is landing in the UK at an inflection point for video streaming

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Tim Mulligan
Tomorrow Paramount+ will launch in the UK, a market of key importance in the direct-to-consumer (D2C) landscape due to its size, high discretion income, and high levels of TV and video consumption. As the market is so valuable, pre- D2C big bang moment long-term distribution deals have been hindering the likes of HBO Max from being able to launch in the UK, which underlines the success that the Paramount team has been able to pull off by launching in the UK.
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