Strategy blog by MIDiA Research

Blog: Strategy

The NFL and Pizza Hut: Future-Proofing with E-Sports

Blog post by Alistair Taylor

18 Oct 2019

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it became…

Streaming Video Metrics Go Mainstream

Blog post by Tim Mulligan

18 Oct 2019

AVOD

d2c

MIPCOM

After a week engaging with streaming professionals on both sides of the Atlantic at MIPCOM in Cannes and the NAB New York Streaming Summit, two key themes have emerged. MIPCOM – D2C Big Bang Reflection…

What Should Label Playlist Strategies Be in 2020?

Blog post by Keith Jopling

15 Oct 2019

Marketing

Strategy

MIDiA’s ‘ Playlist Revolution ’ report recently highlighted that, although playlists have become valuable commercial music real estate in their current form, there is plenty of scope for further…

Why the D2C Era Is About to Begin in Earnest

Blog post by Tim Mulligan

11 Oct 2019

apple tv

d2c

direct-to-consumer

Next month Apple TV+ and Disney+ will launch, followed by Warner Media’s HBO Max in Q1 2020 and NBCUniversal’s Peacock in April – making the next six months pivotal in the evolution of direct-to-consumer…

Is Apple Preparing for Its First Oscar?

Blog post by Tim Mulligan

3 Oct 2019

apple tv

netflix

Oscars

Last week’s story that Apple is getting into the movie business to bolster its premium video positioning – if officially confirmed – would follow on the well-trodden path established by the current…

Five Trends Changing Music Marketing

Blog post by Keith Jopling

2 Oct 2019

Marketing

Strategy

Marketing music has never been straightforward. That’s why back in the day, label executives would use the single as the shortcut to finding an audience on which to propel the artist, and even more importantly,…

Knock On: Rights Holders Cannot Chance Latency?

Blog post by Alistair Taylor

26 Sep 2019

Akamai

broadband providers

broadcaster

The IRB Rugby World Cup (RWC) commenced last Friday with hosts Japan producing a fine victory over second-time qualifiers Russia, 30-10. The first RWC to be held in Asia provides Australasian countries…

Could a Recession Change the Tide for Sports Rights Allocation?

Blog post by Alistair Taylor

24 Sep 2019

additive services

all-encompassing offering

AppleTV+

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards…

Advertising at the Dawn of AVOD: Privacy and Consumer Sentiment

Blog post by Hanna Kahlert

18 Sep 2019

Marketing

Strategy

Video

The market is prepping itself for a big push into ad-supported video on demand (AVOD), as illustrated by Viacom’s recent acquisition of Pluto TV, Sinclair Broadcasting Group’s launch of STIRR, and…

Prosus – The Prometheus Rising of the Tech Major Era

Blog post by Tim Mulligan

17 Sep 2019

Amsterdam Euronext

Delivery Hero

Johannesburg Stock Exchange

Post-war western alternative culture was distilled in Robert Anton Wilson’s cult classic Prometheus Rising . First published in 1983, it was considered a guidebook of “how to get from here to there”…

NFL Tackles Gen Z through Social Media Platforms

Blog post by Amanda Stears

17 Sep 2019

AMA

cbs

e-sports

5 September marked the kick-off of the 2019 National Football League (NFL) season – its 100 th season to-date. This will be particularly relevant for broadcasters and sports rights holders alike, as…

The Rationale Behind Apple TV+’s Debut Pricing

Blog post by Tim Mulligan

11 Sep 2019

AppleTV+

disney

HBO Max

Yesterday, (September 10 th 2019), Apple announced both a launch date and new pricing for its video subscription service Apple TV+. This follows on from the March Showtime event where Apple rolled out…

Songwriters Aren’t Getting Paid Enough and Here’s Why

Blog post by Mark Mulligan

10 Sep 2019

cmos

Drake

google

Music Business Worldwide recently ran a story on how Apple has proposed a standard streaming rate for songwriters, with Google and Spotify apparently resistant. Of course, Apple can afford…

Hasbro and the Lure of Peppa Pig

Blog post by Tim Mulligan

29 Aug 2019

Astley Baker Davies

buzzfeed

disney

The decision by US toy company Hasbro’s decision to acquire UK-listed Entertainment One shines a light on the content land grab currently underway in the wake of the direct-to-consumer big…

Anyone Order Latency? Mediaset Falls at the First Hurdle

Blog post by Alistair Taylor

23 Aug 2019

Sports

Strategy

telco

Mediaset’s newly launched Spanish subscription video on demand (SVOD) service, MiTele Plus, has suffered a succession of technical issues during the debut stream of its domestic La Liga coverage. Latency…

Why Spotify and Netflix Need to Worry About a Global Recession

Blog post by Mark Mulligan

23 Aug 2019

economic downturn

entertainment spend

global recession

A growing body of economists is becoming increasingly convinced that a global recession is edging closer. The last time we experienced a global economic downturn was the 2008 credit crunch.…

Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming

Blog post by Karol Severin

20 Aug 2019

index

Media

Strategy

Looking at streaming numbers against total viewership and brand awareness reveals some stark differences between streaming and traditional pay-TV. The fact that a TV show can now be in the top five most…

Demographic cliff: Is gaming sports’ biggest problem?

Blog post by Alistair Taylor

14 Aug 2019

aging audience

daily active usage

daus

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports content…

Is Facebook Ready to Step into the World of Portal?

Blog post by Tim Mulligan

8 Aug 2019

facebook

portal

Strategy

Facebook’s intent to partner with major video content companies though their nascent Portal video streaming device has once again brought the role of long-form video to the fore for the social media…

Sports, Television, Music, Politics – Cultural Cohesion in a Climate of Division

Blog post by Hanna Kahlert

8 Aug 2019

cultural insight

entertainment

Media

History (so they say) repeats itself. While in some instances this might bring about the comfort of cyclical certainty, in others – as we near a new roaring 20’s with what looks to be thematic similarity…

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