Strategy blog by MIDiA Research

Blog: Strategy

The Rationale Behind Apple TV+’s Debut Pricing

Blog post by Tim Mulligan

11 Sep 2019

Yesterday, (September 10th 2019), Apple announced both a launch date and new pricing for its video subscription service Apple TV+. This follows on from the March Showtime event where Apple rolled out the…

Songwriters Aren’t Getting Paid Enough and Here’s Why

Blog post by Mark Mulligan

10 Sep 2019

cmos

Drake

google

Music Business Worldwide recently ran a story on how Apple has proposed a standard streaming rate for songwriters, with Google and Spotify apparently resistant. Of course, Apple can afford to…

Hasbro and the Lure of Peppa Pig

Blog post by Tim Mulligan

29 Aug 2019

Astley Baker Davies

buzzfeed

disney

The decision by US toy company Hasbro’s decision to acquire UK-listed Entertainment One shines a light on the content land grab currently underway in the wake of the direct-to-consumer big…

Anyone Order Latency? Mediaset Falls at the First Hurdle

Blog post by Alistair Taylor

23 Aug 2019

Sports

Strategy

telco

Mediaset’s newly launched Spanish subscription video on demand (SVOD) service, MiTele Plus, has suffered a succession of technical issues during the debut stream of its domestic La Liga coverage. …

Why Spotify and Netflix Need to Worry About a Global Recession

Blog post by Mark Mulligan

23 Aug 2019

economic downturn

entertainment spend

global recession

A growing body of economists is becoming increasingly convinced that a global recession is edging closer. The last time we experienced a global economic downturn was the 2008 credit crunch. Although…

Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming

Blog post by Karol Severin

20 Aug 2019

index

Media

Strategy

Looking at streaming numbers against total viewership and brand awareness reveals some stark differences between streaming and traditional pay-TV. The fact that a TV show can now be in the top five…

Demographic cliff: Is gaming sports’ biggest problem?

Blog post by Alistair Taylor

14 Aug 2019

aging audience

daily active usage

daus

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports content?…

Is Facebook Ready to Step into the World of Portal?

Blog post by Tim Mulligan

8 Aug 2019

facebook

portal

Strategy

Facebook’s intent to partner with major video content companies though their nascent Portal video streaming device has once again brought the role of long-form video to the fore for the social media…

Sports, Television, Music, Politics – Cultural Cohesion in a Climate of Division

Blog post by Hanna Kahlert

8 Aug 2019

cultural insight

entertainment

Media

History (so they say) repeats itself. While in some instances this might bring about the comfort of cyclical certainty, in others – as we near a new roaring 20’s with what looks to be thematic similarity…

Not So Galactico; What Went Wrong for La Liga?

Blog post by Alistair Taylor

7 Aug 2019

addressable audience

broadcast deals

carriage partnerships

Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and Ireland after…

Tencent Renewal: NBA the Envy of Global Sports Rights Holders?

Blog post by Alistair Taylor

1 Aug 2019

CBA

Chinese Basketball Association

custom interactive services

The National Basketball Association (NBA) and Chinese tech conglomerate Tencent have announced a five-year extension of their existing partnership, with Tencent acting as the NBA’s official digital partner…

Is YouTube MLB’s Answer to Tap into Younger Audience?

Blog post by Alistair Taylor

29 Jul 2019

baseball

cable consumption

Channel 4

On July 18th, Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019. YouTube’s…

Thinking the Unthinkable – Netflix As Gatekeeper

Blog post by Tim Mulligan

29 Jul 2019

AVOD

Strategy

SVOD

Life after Netflix’s disappointing Q2 earnings has been challenging for the iconic global streaming hegemon. Netflix has achieved hegemonic global subscription video on demand (SVOD) status through…

What A Post-Peak Netflix Could Look Like

Blog post by Tim Mulligan

25 Jul 2019

emerging markets

netflix

Netflix q2

Last week was a bumpy ride for Netflix – a company that is used to being on the right side of Wall Street and the consumer. The world’s leading streaming service made a noticeable miss with is quarterly…

Sports and Sponsorships: MLB Seeks Revenue Home Run

Blog post by Alistair Taylor

22 Jul 2019

Innovation

Marketing

Media

Major League Baseball (MLB) could finally allow for sponsorship patches appearing on its teams’ uniforms, the league confirmed to the Sports Business Journal. US sports have historically steered clear…

Why the SVOD Boom Will Benefit Live Nation

Blog post by Zach Fuller

12 Jul 2019

american malls

Live music industry

live nation

My first experience of the United States was not the NYC, LA or Florida usually encountered by those visiting the new world for the first time. I was five years old and, due to an Auntie marrying a midwestern…

Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Blog post by Alistair Taylor

11 Jul 2019

Games

Media

Mobile content

Streaming insurgent DAZN, which now operates in nine markets, has announced its intention to bid for US domestic NFL rights, undoubtedly the crown jewel of sporting rights. Adding the world’s most valuable…

Free-to-Attend Event: Monetising Fandom

Blog post by Mark Mulligan

10 Jul 2019

artist brands

artist data

audience data

Join us on Wednesday 17thJuly in central London for MIDiA’s next free-to-attend event: Monetising Fandom in a Fragmented Content Landscape.Regular attendees of our events will know that they combine…

Is Pay-TV killing off Niche Sports?

Blog post by Alistair Taylor

4 Jul 2019

Awareness

BBC

BBC One

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding…

Libra: A Reckoning for Crypto… or for Facebook?

Blog post by Hanna Kahlert

25 Jun 2019

calibra

cryptocurrency

emerging markets

Last week Facebook and its network of partners, including Spotify, MasterCard and Uber, announced the development of a new cryptocurrency, Libra, planned to go live next year. As the first tech major backed…

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