Blog: Strategy - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Creators Versus Distributors: What Happens When Brands Can No Longer Rely on Their Content?

Hanna Kahlert
At the risk of sounding like a broken record, technology is completely altering the relationship between ‘creators’ and distributors – and it is doing so in a way which is empowering the independent agency of creators, while leaving those companies that focus upon the distribution of their work increasingly scrambling to justify the ROI between content provision and monetisation.
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How the D2C Revolution Might Accelerate an Impending Recession

Cover image for How the D2C Revolution Might Accelerate an Impending Recession
Tim Mulligan
Recessions are notoriously difficult to accurately predict, and the next global recession is still hovering on the edge of reality. The macro-economic view is increasingly gloomy, with the ongoing Brexit process in Europe being exacerbated by increasingly fraught trade disputes between the US and China – the world’s largest and second-largest consumer economies.
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Songwriters Aren’t Getting Paid Enough and Here’s Why

Mark Mulligan
Music Business Worldwide recently ran a story on how Apple has proposed a standard streaming rate for songwriters, with Google and Spotify apparently resistant. Of course, Apple can afford to run Apple Music at a loss and has a strategic imperative for making it more difficult for Spotify to be profitable, so do not assume that Apple’s intentions here are wholly altruistic.
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Anyone Order Latency? Mediaset Falls at the First Hurdle

Alistair Taylor
Mediaset’s newly launched Spanish subscription video on demand (SVOD) service, MiTele Plus, has suffered a succession of technical issues during the debut stream of its domestic La Liga coverage. Latency issues and Smart TV distribution plagued the streaming services broadcast, with complaints galore of transmission issues and reported delays of up to five minutes from disgruntled subscribers.
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Why Spotify and Netflix Need to Worry About a Global Recession

Mark Mulligan
A growing body of economists is becoming increasingly convinced that a global recession is edging closer. The last time we experienced a global economic downturn was the 2008 credit crunch. Although the coming recession will likely be a bigger shock to the global economy, it nonetheless gives us a baseline for what happens to consumer spending habits.
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Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming

Cover image for Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming
Karol Severin
Looking at streaming numbers against total viewership and brand awareness reveals some stark differences between streaming and traditional pay-TV. The fact that a TV show can now be in the top five most streamed of the quarter, and simultaneously not even reach the top 100 in terms of brand awareness, highlights two key trends: Niche is the new mainstream: Fandom is fragmenting.
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