Blog: Strategy - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Enter the Dragon: Netflix Steps Closer to Borderless Content with Korea’s CJ ENM

Cover image for Enter the Dragon: Netflix Steps Closer to Borderless Content with Korea’s CJ ENM
Tim Mulligan
This Monday Netflix quietly announced a new strategic partnership with potentially far-reaching ramifications for how it weathers the direct-to-consumer (D2C) storm of 2020. The December 30 th   press release  officially announced the production and output deal agreed on November 21 st  2019 between Netflix and Studio Dragon, a production company owned by CJ ENM, a leading Korean media company spanning Korean TV and film and K-Pop.
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Amazon One - Family Christmas Nil

Alistair Taylor
Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out has been palpable. The EPL has long prioritised revenue over reach when entertaining rights bids, but this legacy approach is approaching an inflection point; its addressable audience is ageing, increasing the importance of striking a distribution deal with a digital outlet in order to target younger demographics.
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Why Apple Wants The Father of Dragons On Board

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Tim Mulligan
The November 1 st  launch of Apple TV+ has thrust the world’s leading personal device company into the increasingly frenetic world of TV. While the TV networks have long battled for supremacy over ratings and talent, leading SVOD service Netflix aggravated the market by aggressively bidding for exclusive production deals with leading show runners and their production companies.
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Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

Cover image for Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!
Alistair Taylor
Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday . The issues highlight just how difficult it is transitioning from a media company to a tech player, with technical glitches an enormous issue for digital-native subscribers.
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