Strategy blog by MIDiA Research

Blog: Strategy

Amazon One - Family Christmas Nil

Blog post by Alistair Taylor

18 Dec 2019

Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out has been palpable. The…

The Era of Peak Attention? Try Peak Distraction – Event Rundown

Blog post by Hanna Kahlert

26 Nov 2019

attention economy peak

attention saturation

British gaming institute

This past Wednesday, November 20th, MIDiA brought together media heavyweights from the Economist, Spotify, and the British Gaming Institute to talk about changing aspects of consumer behaviour and demand…

BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Blog post by Alistair Taylor

22 Nov 2019

American football

basketball

broadcast audience

The strategic dilemma as to whether rights holders should seek revenue over reach when allocating domestic rights is inevitably impacted by how dependent services are on premium rights for securing subscriber…

Why Apple Wants The Father of Dragons On Board

Blog post by Tim Mulligan

20 Nov 2019

game of thrones

HBO

Online video

The November 1st launch of Apple TV+ has thrust the world’s leading personal device company into the increasingly frenetic world of TV. While the TV networks have long battled for supremacy over…

Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

Blog post by Alistair Taylor

14 Nov 2019

21st century fox

all-encompassing offering

AppleTV+. Market saturation

Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday. The issues highlight just how difficult it is transitioning…

Three Supply-Side Indicators that Signal the New Music Industry Has Arrived

Blog post by Keith Jopling

7 Nov 2019

Media

Strategy

The CD brought unprecedented growth in music-as-product. Then Napster came along as the first real digital disruptor and burst that bubble very effectively. iTunes then disrupted Napster (partly alongside…

NFL Adding Music to Its Playbook

Blog post by Alistair Taylor

4 Nov 2019

archived footage

audio content

curated playlists

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently-announced partnerships…

Creators Versus Distributors: What Happens When Brands Can No Longer Rely on Their Content?

Blog post by Hanna Kahlert

4 Nov 2019

Colin Kaepernick

digital behaviour

Marketing

At the risk of sounding like a broken record, technology is completely altering the relationship between ‘creators’ and distributors – and it is doing so in a way which is empowering the independent…

How the D2C Revolution Might Accelerate an Impending Recession

Blog post by Tim Mulligan

30 Oct 2019

d2c

Peak Attention

peak attention economy

Recessions are notoriously difficult to accurately predict, and the next global recession is still hovering on the edge of reality. The macro-economic view is increasingly gloomy, with the ongoing Brexit…

The NFL and Pizza Hut: Future-Proofing with E-Sports

Blog post by Alistair Taylor

18 Oct 2019

ad responsiveness

addressable audience

advert experimentation

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it became…

Streaming Video Metrics Go Mainstream

Blog post by Tim Mulligan

18 Oct 2019

AVOD

d2c

MIPCOM

After a week engaging with streaming professionals on both sides of the Atlantic at MIPCOM in Cannes and the NAB New York Streaming Summit, two key themes have emerged. MIPCOM – D2C Big Bang Reflection…

What Should Label Playlist Strategies Be in 2020?

Blog post by Keith Jopling

15 Oct 2019

Marketing

Strategy

MIDiA’s ‘Playlist Revolution’ report recently highlighted that, although playlists have become valuable commercial music real estate in their current form, there is plenty of scope for further development…

Why the D2C Era Is About to Begin in Earnest

Blog post by Tim Mulligan

11 Oct 2019

apple tv

d2c

direct-to-consumer

Next month Apple TV+ and Disney+ will launch, followed by Warner Media’s HBO Max in Q1 2020 and NBCUniversal’s Peacock in April – making the next six months pivotal in the evolution of direct-to-consumer…

Is Apple Preparing for Its First Oscar?

Blog post by Tim Mulligan

3 Oct 2019

apple tv

netflix

Oscars

Last week’s story that Apple is getting into the movie business to bolster its premium video positioning – if officially confirmed – would follow on the well-trodden path established by the current…

Five Trends Changing Music Marketing

Blog post by Keith Jopling

2 Oct 2019

Marketing

Strategy

Marketing music has never been straightforward. That’s why back in the day, label executives would use the single as the shortcut to finding an audience on which to propel the artist, and even more importantly,…

Knock On: Rights Holders Cannot Chance Latency?

Blog post by Alistair Taylor

26 Sep 2019

Akamai

broadband providers

broadcaster

The IRB Rugby World Cup (RWC) commenced last Friday with hosts Japan producing a fine victory over second-time qualifiers Russia, 30-10. The first RWC to be held in Asia provides Australasian countries…

Could a Recession Change the Tide for Sports Rights Allocation?

Blog post by Alistair Taylor

24 Sep 2019

additive services

all-encompassing offering

AppleTV+

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards…

Advertising at the Dawn of AVOD: Privacy and Consumer Sentiment

Blog post by Hanna Kahlert

18 Sep 2019

Marketing

Strategy

Video

The market is prepping itself for a big push into ad-supported video on demand (AVOD), as illustrated by Viacom’s recent acquisition of Pluto TV, Sinclair Broadcasting Group’s launch of STIRR, and…

Prosus – The Prometheus Rising of the Tech Major Era

Blog post by Tim Mulligan

17 Sep 2019

Amsterdam Euronext

Delivery Hero

Johannesburg Stock Exchange

Post-war western alternative culture was distilled in Robert Anton Wilson’s cult classic Prometheus Rising. First published in 1983, it was considered a guidebook of “how to get from here to there”…

NFL Tackles Gen Z through Social Media Platforms

Blog post by Amanda Stears

17 Sep 2019

AMA

cbs

e-sports

5 September marked the kick-off of the 2019 National Football League (NFL) season – its 100th season to-date. This will be particularly relevant for broadcasters and sports rights holders alike, as the…

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