Blog: Strategy - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The end of the Bob Iger era – what next for Disney?

Tim Mulligan

26 Feb 2020

In February 2020, Disney announced that Bob Iger will step down from the Disney CEO role and become the executive chairman through to December 31st2021, with immediate effect. Bob Chapek, who has served as the chairman of Disney Parks, Experiences and Products, will assume the role of CEO.

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Why the BBC finds itself in an existential battle for survival

Tim Mulligan

18 Feb 2020

On February 5thNicky Morgan, the UK Secretary of State for Digital, Culture, Media and Sport,announcedan eight-week public consultation on whether to decriminalise TV licence fee evasion (via Gov.uk ).

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Joining the D2C streaming wars is a do-or-die moment for ViacomCBS

Cover image for Joining the D2C streaming wars is a do-or-die moment for ViacomCBS

Tim Mulligan

12 Feb 2020

Last Thursday CNBC reportedthat the newly-merged ViacomCBS is planning to launch its own direct-to-consumer (D2C) service, with a formal announcement to be made during the company’s forthcoming fourth quarter earnings conference call on February 20th.

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A view to a sure thing (part two)

Tim Mulligan

29 Jan 2020

Metro-Goldwyn-Mayer

Long-term readers of theMIDiA Research Blogmay remember a post fromSeptember 2017outlining the appeal to tech majors Apple and Amazon of acquiring the rights to the James Bond franchise . Fast forward to the 26thof January 2020, CNBC identified the James Bond film franchise distribution owner Metro-...

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Keeping with the times: Sports plays catch-up with younger digital audiences

Cover image for Keeping with the times: Sports plays catch-up with younger digital audiences

Alistair Taylor

27 Jan 2020

Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue that rights holders can no longer ignore.

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Peacock goes for gold

Cover image for Peacock goes for gold

Alistair Taylor

23 Jan 2020

On the January 16, Comcast (owner of NBCUniversal) unveiled further details of its direct to consumer (D2C) proposition, Peacock. Peacock is set to debut on April 15, exclusively for Comcast’s Xfinity X1 and Flex customers, before being rolled out nationally across the US on July 15th.

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The challenge for Global D2C growth in 2020

Cover image for The challenge for Global D2C growth in 2020

Tim Mulligan

17 Jan 2020

2020 promises to be a big year for direct-to-consumer (D2C) services, with Warner Media’s HBO Max and Comcast’s Peacock set to join Apple TV+ and Disney+ in the battle to win streaming audience share both in the US and beyond.

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Why the song economy is just getting started

Cover image for Why the song economy is just getting started

Keith Jopling

16 Jan 2020

When Journey’s song Don’t Stop Believin’ was originally released as the second single from the album Escape in 1981, it was a modest US chart hit (Billboard Hot 100 no. 9). Fast forward 28 years, in 2009 the track had two very prominent syncs: The Sopranos finale and Glee (the song featured in...

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The meta trends that will shape the 2020s

Cover image for The meta trends that will shape the 2020s

Mark Mulligan

10 Jan 2020

2020 predictions

attention saturation

CES, the big annual consumer tech show, is underway in Las Vegas. Unlike in most previous years, there has been little in the way of big new announcements. This is in large part because we are reaching a degree of maturity in the consumer landscape, with big new developments being replaced by smalle...

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Enter the Dragon: Netflix Steps Closer to Borderless Content with Korea’s CJ ENM

Cover image for Enter the Dragon: Netflix Steps Closer to Borderless Content with Korea’s CJ ENM

Tim Mulligan

2 Jan 2020

This Monday Netflix quietly announced a new strategic partnership with potentially far-reaching ramifications for how it weathers the direct-to-consumer (D2C) storm of 2020. The December 30 th press release officially announced the production and output deal agreed on November 21 st &nb...

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Amazon One - Family Christmas Nil

Alistair Taylor

18 Dec 2019

addressable audience

AFC Bournemouth

ageing audience

Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out has been palpable. The EPL has long prioritised revenue over reach when entertaining rights bids, but this legacy appro...

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The Era of Peak Attention? Try Peak Distraction – Event Rundown

Hanna Kahlert

26 Nov 2019

attention economy peak

attention saturation

British gaming institute

This past Wednesday, November 20 th , MIDiA brought together media heavyweights from the Economist, Spotify, and the British Gaming Institute to talk about changing aspects of consumer behaviour and demand in a climate of attention saturation.

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BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Cover image for BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Alistair Taylor

22 Nov 2019

American football

broadcast audience

The strategic dilemma as to whether rights holders should seek revenue over reach when allocating domestic rights is inevitably impacted by how dependent services are on premium rights for securing subscriber revenue.

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Why Apple Wants The Father of Dragons On Board

Cover image for Why Apple Wants The Father of Dragons On Board

Tim Mulligan

20 Nov 2019

Game of Thrones

The November 1 st launch of Apple TV+ has thrust the world’s leading personal device company into the increasingly frenetic world of TV. While the TV networks have long battled for supremacy over ratings and talent, leading SVOD service Netflix aggravated the market by aggressively bidding f...

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Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

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Alistair Taylor

14 Nov 2019

21st Century Fox

all-encompassing offering

AppleTV+. Market saturation

Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday . The issues highlight just how difficult it is transitioning from a media company to a tech player, with technical glitches an enormous issue for digital-...

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Three Supply-Side Indicators that Signal the New Music Industry Has Arrived

Cover image for Three Supply-Side Indicators that Signal the New Music Industry Has Arrived

Keith Jopling

7 Nov 2019

The CD brought unprecedented growth in music-as-product. Then Napster came along as the first real digital disruptor and burst that bubble very effectively. iTunes then disrupted Napster (partly alongside industry anti-piracy efforts) by legally unbundling and re-aggregating music in digital librari...

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NFL Adding Music to Its Playbook

Cover image for NFL Adding Music to Its Playbook

Alistair Taylor

4 Nov 2019

archived footage

curated playlists

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently- announced partnerships with social platforms TikTok, Reddit, Facebook and YouTube.

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Creators Versus Distributors: What Happens When Brands Can No Longer Rely on Their Content?

Hanna Kahlert

4 Nov 2019

Colin Kaepernick

digital behaviour

At the risk of sounding like a broken record, technology is completely altering the relationship between ‘creators’ and distributors – and it is doing so in a way which is empowering the independent agency of creators, while leaving those companies that focus upon the distribution of their wor...

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How the D2C Revolution Might Accelerate an Impending Recession

Cover image for How the D2C Revolution Might Accelerate an Impending Recession

Tim Mulligan

30 Oct 2019

peak attention economy

Recessions are notoriously difficult to accurately predict, and the next global recession is still hovering on the edge of reality. The macro-economic view is increasingly gloomy, with the ongoing Brexit process in Europe being exacerbated by increasingly fraught trade disputes between the US and Ch...

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The NFL and Pizza Hut: Future-Proofing with E-Sports

Cover image for The NFL and Pizza Hut: Future-Proofing with E-Sports

Alistair Taylor

18 Oct 2019

ad responsiveness

addressable audience

advert experimentation

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it became the first brand to secure naming rights for a virtual football stadium in an agreement with Madd...

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