Strategy blog by MIDiA Research

Blog: Strategy

A View to a Sure Thing – Part Two

Blog post by Tim Mulligan

29 Jan 2020

Long-term readers of the MIDiA Research Blog may remember a post from September 2017 outlining the appeal to tech majors Apple and Amazon of acquiring the rights to the James Bond…

Keeping with the Times: Sports Plays Catch-Up with Younger Digital Audiences

Blog post by Alistair Taylor

27 Jan 2020

digital natives

e-sports

gamers

Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue that…

Peacock Goes for Gold

Blog post by Alistair Taylor

23 Jan 2020

ad-free

All or Nothing

AMC

On the 16 th of January , Comcast (owner of NBCUniversal) unveiled further details of its direct to consumer (D2C) proposition, Peacock. Peacock is set to debut on the 15 th of April exclusively for Comcast’s…

YouTube and the Fan Monetisation Model

Blog post by Hanna Kahlert

21 Jan 2020

Creator Pay

creators

fan monetisation

How to describe YouTube? The now-15-year old video platform does not fit into a single box, but rather ticks all of them. Its positioning between consumer and business is a fascinating one, replicated…

The Challenge for Global D2C Growth in 2020

Blog post by Tim Mulligan

17 Jan 2020

d2c

disney

HBO Max

2020 promises to be a big year for direct-to-consumer (D2C) services, with Warner Media’s HBO Max and Comcast’s Peacock set to join Apple TV+ and Disney+ in the battle to win streaming audience share…

Why The Song Economy Is Just Getting Started

Blog post by Keith Jopling

16 Jan 2020

Marketing

Strategy

When Journey’s song Don’t Stop Believin’ was originally released as the second single from the album Escape in 1981, it was a modest US chart hit (Billboard Hot 100 no. 9). Fast forward 28 years,…

Spotify Illustrates the Difference Between Flat Engagement and Real Sentiment

Blog post by Hanna Kahlert

14 Jan 2020

consumer engagement

engagement metrics

fandom

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base displaying consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue…

The Meta Trends that Will Shape the 2020s

Blog post by Mark Mulligan

10 Jan 2020

2020 predictions

abundance paradox

attention saturation

CES, the big annual consumer tech show, is underway in Las Vegas. Unlike in most previous years, there has been little in the way of big new announcements. This is in large part because we are reaching…

‘If You Ain’t First, You’re Last’: Revenue-Over-Reach Argument Not Refuted for F1

Blog post by Alistair Taylor

9 Jan 2020

audience viewership

average age

BARB

2019 audience figures for Formula One (F1) provide the latest example of a rights holder opting for short-term revenue optimisation over long-term strategic growth, to the detriment of its viewing audience.…

Can BT Lay the Smackdown on Its Rivals?

Blog post by Alistair Taylor

3 Jan 2020

addressable audience

broadcast

This Saturday at 1am GMT BT will debut its live broadcast for WWE Smackdown, having acquired the exclusive rights from long-term UK broadcaster Sky in June 2019 . This signalled the end of Sky’s tenure…

Enter the Dragon: Netflix Steps Closer to Borderless Content with Korea’s CJ ENM

Blog post by Tim Mulligan

2 Jan 2020

CJ ENM

Korean drama

netflix

This Monday Netflix quietly announced a new strategic partnership with potentially far-reaching ramifications for how it weathers the direct-to-consumer (D2C) storm of 2020. The December 30 th press…

Amazon One - Family Christmas Nil

Blog post by Alistair Taylor

18 Dec 2019

addressable audience

AFC Bournemouth

ageing audience

Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out has been palpable. The…

The Era of Peak Attention? Try Peak Distraction – Event Rundown

Blog post by Hanna Kahlert

26 Nov 2019

attention economy peak

attention saturation

British gaming institute

This past Wednesday, November 20 th , MIDiA brought together media heavyweights from the Economist, Spotify, and the British Gaming Institute to talk about changing aspects of consumer behaviour and demand…

BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Blog post by Alistair Taylor

22 Nov 2019

American football

basketball

broadcast audience

The strategic dilemma as to whether rights holders should seek revenue over reach when allocating domestic rights is inevitably impacted by how dependent services are on premium rights for securing subscriber…

Why Apple Wants The Father of Dragons On Board

Blog post by Tim Mulligan

20 Nov 2019

game of thrones

HBO

Online video

The November 1 st launch of Apple TV+ has thrust the world’s leading personal device company into the increasingly frenetic world of TV. While the TV networks have long battled for supremacy over…

Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

Blog post by Alistair Taylor

14 Nov 2019

21st century fox

all-encompassing offering

AppleTV+. Market saturation

Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday . The issues highlight just how difficult it is transitioning…

Three Supply-Side Indicators that Signal the New Music Industry Has Arrived

Blog post by Keith Jopling

7 Nov 2019

Media

Strategy

The CD brought unprecedented growth in music-as-product. Then Napster came along as the first real digital disruptor and burst that bubble very effectively. iTunes then disrupted Napster (partly alongside…

NFL Adding Music to Its Playbook

Blog post by Alistair Taylor

4 Nov 2019

archived footage

audio content

curated playlists

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently- announced partnerships…

Creators Versus Distributors: What Happens When Brands Can No Longer Rely on Their Content?

Blog post by Hanna Kahlert

4 Nov 2019

Colin Kaepernick

digital behaviour

Marketing

At the risk of sounding like a broken record, technology is completely altering the relationship between ‘creators’ and distributors – and it is doing so in a way which is empowering the independent…

How the D2C Revolution Might Accelerate an Impending Recession

Blog post by Tim Mulligan

30 Oct 2019

d2c

Peak Attention

peak attention economy

Recessions are notoriously difficult to accurately predict, and the next global recession is still hovering on the edge of reality. The macro-economic view is increasingly gloomy, with the ongoing Brexit…

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