Blog: Strategy - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why Disney+’s Sky Distribution Deal Is Likely to Become Mainstream Among D2C Competitors

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Tim Mulligan

3 Mar 2020

Today the UK’s dominant pay-TV operator, Sky, announced a partnership with media major Disney+ to grow its UK subscriber base prior to its official UK launch on March 24 th . Sky currently operates Now TV, its own subscription video on demand (SVOD) service, and is owned by Comcast – which is launching its own direct-to-consumer (D2C) service Peacock next month.

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NFL's Broadcast Over-Index Flatters to Deceive

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Alistair Taylor

27 Feb 2020

The NFL’s recently released viewing figures provided to CNBC highlighted a 5% increase in viewership as TV audiences grew on average to 16.5 million, up from 15.8 million in 2018. Not only this, but throughout the season the NFL finished with 41 out of the top 50 broadcasts (of which only five were not sports).

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The End of the Bob Iger Era – What Next for Disney?

Tim Mulligan

26 Feb 2020

Yesterday Disney announced that Bob Iger will step down from the Disney CEO role and become the executive chairman through to December 31 st 2021, with immediate effect. Bob Chapek, who has served as the chairman of Disney Parks, Experiences and Products, will assume the role of CEO.

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Apple TV+ Bets on Fandom

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Hanna Kahlert

24 Feb 2020

age of the creators

As the D2C streaming wars coalesce, it is worth zeroing in on some of the propositions in play by the various tech majors, which in turn highlight their respective strategies and may provide some insights into the direction content production will go in an already-saturated attention economy .

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Why the BBC Finds Itself in an Existential Battle for Survival

Tim Mulligan

18 Feb 2020

On February 5 th Nicky Morgan, the UK Secretary of State for Digital, Culture, Media and Sport, announced an eight-week public consultation on whether to decriminalise TV licence fee evasion.

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Joining the D2C Streaming Wars Is a Do-or-Die Moment for ViacomCBS

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Tim Mulligan

12 Feb 2020

Last Thursday CNBC reported that the newly-merged ViacomCBS is planning to launch its own direct-to-consumer (D2C) service, with a formal announcement to be made during the company’s forthcoming fourth quarter earnings conference call on February 20 th .

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Tale of the Tape: UFC or Bundle Driving ESPN+ Adoption?

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Alistair Taylor

11 Feb 2020

Walt Disney’s pureplay sports streaming service ESPN+, which launched back in April 2018, has surpassed 7.6 million paid subscribers, Disney’s chief executive Bog Iger reported during last week’s earnings call .

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A View to a Sure Thing – Part Two

Tim Mulligan

29 Jan 2020

Metro-Goldwyn-Mayer

Long-term readers of the MIDiA Research Blog may remember a post from September 2017 outlining the appeal to tech majors Apple and Amazon of acquiring the rights to the James Bond franchise.

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Keeping with the Times: Sports Plays Catch-Up with Younger Digital Audiences

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Alistair Taylor

27 Jan 2020

digital natives

Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue that rights holders can no longer ignore.

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Peacock Goes for Gold

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Alistair Taylor

23 Jan 2020

On the 16 th of January , Comcast (owner of NBCUniversal) unveiled further details of its direct to consumer (D2C) proposition, Peacock. Peacock is set to debut on the 15 th of April exclusively for Comcast’s Xfinity X1 and Flex customers, before being rolled out nationally across the US on July 15 th .

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YouTube and the Fan Monetisation Model

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Hanna Kahlert

21 Jan 2020

Fan monetisation

How to describe YouTube? The now-15-year old video platform does not fit into a single box, but rather ticks all of them. Its positioning between consumer and business is a fascinating one, replicated in reach and capacity by no other platform.

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The Challenge for Global D2C Growth in 2020

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Tim Mulligan

17 Jan 2020

2020 promises to be a big year for direct-to-consumer (D2C) services, with Warner Media’s HBO Max and Comcast’s Peacock set to join Apple TV+ and Disney+ in the battle to win streaming audience share both in the US and beyond.

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Why The Song Economy Is Just Getting Started

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Keith Jopling

16 Jan 2020

When Journey’s song Don’t Stop Believin’ was originally released as the second single from the album Escape in 1981, it was a modest US chart hit (Billboard Hot 100 no. 9). Fast forward 28 years, in 2009 the track had two very prominent syncs: The Sopranos finale and Glee (the song featured in six episodes).

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Spotify Illustrates the Difference Between Flat Engagement and Real Sentiment

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Hanna Kahlert

14 Jan 2020

consumer engagement

engagement metrics

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base displaying consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue falling short.

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The Meta Trends that Will Shape the 2020s

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Mark Mulligan

10 Jan 2020

2020 predictions

abundance paradox

attention saturation

CES, the big annual consumer tech show, is underway in Las Vegas. Unlike in most previous years, there has been little in the way of big new announcements. This is in large part because we are reaching a degree of maturity in the consumer landscape, with big new developments being replaced by smaller, sustaining innovations.

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‘If You Ain’t First, You’re Last’: Revenue-Over-Reach Argument Not Refuted for F1

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Alistair Taylor

9 Jan 2020

audience viewership

2019 audience figures for Formula One (F1) provide the latest example of a rights holder opting for short-term revenue optimisation over long-term strategic growth, to the detriment of its viewing audience.

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Can BT Lay the Smackdown on Its Rivals?

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Alistair Taylor

3 Jan 2020

addressable audience

This Saturday at 1am GMT BT will debut its live broadcast for WWE Smackdown, having acquired the exclusive rights from long-term UK broadcaster Sky in June 2019 . This signalled the end of Sky’s tenure as the home of WWE content, which first began broadcasting wrestling coverage to fans back in the 1980s with WWF.

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Enter the Dragon: Netflix Steps Closer to Borderless Content with Korea’s CJ ENM

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Tim Mulligan

2 Jan 2020

This Monday Netflix quietly announced a new strategic partnership with potentially far-reaching ramifications for how it weathers the direct-to-consumer (D2C) storm of 2020. The December 30 th press release officially announced the production and output deal agreed on November 21 st 2019 between Netflix and Studio Dragon, a production company owned by CJ ENM, a leading Korean media company spanning Korean TV and film and K-Pop.

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Amazon One - Family Christmas Nil

Alistair Taylor

18 Dec 2019

addressable audience

AFC Bournemouth

ageing audience

Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out has been palpable. The EPL has long prioritised revenue over reach when entertaining rights bids, but this legacy approach is approaching an inflection point; its addressable audience is ageing, increasing the importance of striking a distribution deal with a digital outlet in order to target younger demographics.

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The Era of Peak Attention? Try Peak Distraction – Event Rundown

Hanna Kahlert

26 Nov 2019

attention economy peak

attention saturation

British gaming institute

This past Wednesday, November 20 th , MIDiA brought together media heavyweights from the Economist, Spotify, and the British Gaming Institute to talk about changing aspects of consumer behaviour and demand in a climate of attention saturation.

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