Blog: index

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Netflix Bewitches the Internet

Cover image for Netflix Bewitches the Internet
Tim Mulligan
Netflix, the current subscription video on demand (SVOD) global leader, has topped Wikipedia searches for the second week of 2020 with its new fantasy scripted drama original,  The Witcher . The show is based upon a story universe created by Polish author Andrzej Sapkowski, which originated in novel form and has since morphed into –  among other adaptations –  a hugely popular game franchise with 40 million unit sales to date.
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Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming

Cover image for Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming
Karol Severin
Looking at streaming numbers against total viewership and brand awareness reveals some stark differences between streaming and traditional pay-TV. The fact that a TV show can now be in the top five most streamed of the quarter, and simultaneously not even reach the top 100 in terms of brand awareness, highlights two key trends: Niche is the new mainstream: Fandom is fragmenting.
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