Blog: index

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Kingdom: Global Events Correlate with Show Awareness

Hanna Kahlert

19 Mar 2020

Awareness

Chart Of The Week

coronavirus

From George Romero’s 1968 Night of the Living Dead to the more recent Walking Dead, to even Game of Thrones’ whitewalkers, zombies have been a cultural zeitgeist metaphorically teasing at our inner fears about humanity at large for decades.

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Netflix Bewitches the Internet

Tim Mulligan

9 Jan 2020

Andrzej Sapkowski

fanbases

fantasy

Netflix, the current subscription video on demand (SVOD) global leader, has topped Wikipedia searches for the second week of 2020 with its new fantasy scripted drama original, The Witcher . The show is based upon a story universe created by Polish author Andrzej Sapkowski, which originated in novel form and has since morphed into – among other adaptations – a hugely popular game franchise with 40 million unit sales to date.

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Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming

Karol Severin

20 Aug 2019

index

Media

Strategy

Looking at streaming numbers against total viewership and brand awareness reveals some stark differences between streaming and traditional pay-TV. The fact that a TV show can now be in the top five most streamed of the quarter, and simultaneously not even reach the top 100 in terms of brand awareness, highlights two key trends: Niche is the new mainstream: Fandom is fragmenting.

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Television Performance Measurement Is Falling Short

Hanna Kahlert

20 May 2019

Chart Of The Week

Data Point Of The Day

index

When the television first entered homes around the world, it was a safe assumption that if it was on it was the centre of attention in a room. Whatever was broadcast to the screen for that evening would be closely regarded with well-deserved awe.

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