Blog: Strategy - Page 5

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming

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Karol Severin
Looking at streaming numbers against total viewership and brand awareness reveals some stark differences between streaming and traditional pay-TV. The fact that a TV show can now be in the top five most streamed of the quarter, and simultaneously not even reach the top 100 in terms of brand awareness, highlights two key trends: Niche is the new mainstream: Fandom is fragmenting.
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Sports and Sponsorships: MLB Seeks Revenue Home Run

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Alistair Taylor
Major League Baseball (MLB) could finally allow for sponsorship patches appearing on its teams’ uniforms, the league confirmed to the Sports Business Journal . US sports have historically steered clear from patch sponsors on game day apparel, until 2006 when the Major League Soccer’s Real Salt Lake became the first US professional sports team to allow front-of-shirt sponsorship to the tune of over $500,000 from nutritional supplement supplier XanGo.
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Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Cover image for Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights
Alistair Taylor
Streaming insurgent DAZN, which now operates in nine markets, has announced its intention to bid for US domestic NFL rights, undoubtedly the crown jewel of sporting rights. Adding the world’s most valuable league to its roster would catapult DAZN into the next echelon of sports broadcasters and finally offer a truly compelling proposition for football fans.
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Libra: A Reckoning for Crypto… or for Facebook?

Hanna Kahlert
Last week Facebook and its network of partners, including Spotify, MasterCard and Uber, announced the development of a new cryptocurrency, Libra , planned to go live next year. As the first tech major backed and (ideally) stable cryptocurrency, the implications are as numerous as they are extensive – should, of course, the latest in a long line of SomethingCoins manage to be meaningfully adopted at all.
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Why the UFC Wants to Replicate the Yao Ming effect

Alistair Taylor
The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice a truly global following, the NBA have become synonymous with Chinese sports fans, and offers a template for the Ultimate Fighting Championship (UFC) to grow its international fanbase.
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Is Cricket the New ‘Greatest Show on Turf’?

Alistair Taylor
Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was viewed as an unrivalled opportunity to advertise brands, products, and movie trailers to the masses that tune in (or increasingly stream) to watch the showpiece for the world’s most valuable league .
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Announcing Beta Testing for Innovative TV Show Performance Tracking Platform

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Dara Jegede
MIDiA Research, a leading source of insight and analysis in digital media, music, video and games, is expanding its family of data tools and analytics intelligence to TV shows. The new development, MIDiA Index , is a robust and powerful measurement proposition that aggregates manifold data types from multiple sources to create a unique and accurate reading of how well TV shows are really performing, demonstrating their true value to TV networks and establishing who the audiences consuming the shows are.
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