Strategy blog by MIDiA Research

Blog: Strategy

Why the UFC Wants to Replicate the Yao Ming effect

Blog post by Alistair Taylor

25 Jun 2019

The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice a truly global following,…

Libra and the Media: What Does Facebook’s Move into Cryptocurrency Mean for Content Monetisation?

Blog post by Zach Fuller

20 Jun 2019

Blockchain

content monetisation

ethereum

Zuckbucks have landed, albeit by a different name. The simply named Libra (MIDiA is still holding out for Jeff’s Pesos being Amazon’s official coin) is Facebook’s first venture into the world…

Is Cricket the New ‘Greatest Show on Turf’?

Blog post by Alistair Taylor

19 Jun 2019

21st century fox

ad skippers

addressable audience

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was viewed as an unrivalled opportunity…

The Content We Need, the Distribution We Don’t: Why HBO Needs to up Its Game to Stay Relevant

Blog post by Hanna Kahlert

17 Jun 2019

game of thrones

HBO

Media

Game of Thrones (spoilers) – to the relief, disgruntlement and/or (dis)satisfaction of millions – has ended. Eight years of global rapture (well, five to six followed by two of tolerance) finally sent…

Battle of the Docuseries: Who Mirrored Who?

Blog post by Alistair Taylor

13 Jun 2019

addressable audience

All or Nothing

capital

Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian manager Marcelo Bielsa’s…

Announcing Beta Testing for Innovative TV Show Performance Tracking Platform

Blog post by Dara Jegede

7 Jun 2019

Chart Of The Week

Innovation

Strategy

MIDiA Research, a leading source of insight and analysis in digital media, music, video and games, is expanding its family of data tools and analytics intelligence to TV shows. The new development,…

Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Blog post by Alistair Taylor

3 Jun 2019

BAMTech

broadcast rights

The sports rights landscape has changed fundamentally with the emergence of streaming subscription video on demand (SVOD) services. Digital and broadcast rights used to be separate deals entirely, but…

Television Performance Measurement Is Falling Short

Blog post by Hanna Kahlert

20 May 2019

Chart Of The Week

Data Point Of The Day

index

When the television first entered homes around the world, it was a safe assumption that if it was on it was the centre of attention in a room. Whatever was broadcast to the screen for that evening would…

The US Sports Betting Market Is Heating Up After Fox Plays its Strategic Hand

Blog post by Tim Mulligan

14 May 2019

Fox

Fox Corp

Games

Fox Corporation – the successor company to 21st Century Fox – has made its first decisive move since completing the $71 billion sale of 21stCentury Fox’s non-news and sports network assets in March.…

DAZN Financials Highlight Difficulty in Changing Sports Viewing for Fans

Blog post by Alistair Taylor

14 May 2019

acquisition target

consumer acquisition

DAZN

DAZN, the sports-centric streaming service which made headlines in 2018 with several high-profile rights acquisitions, and according to documents seen by SportsPro Media, has managed to dramatically reduce…

Disney’s Latest Earnings Are Buoyed by Growth in Their Theme Park and Direct-to-Consumer Revenues

Blog post by Alistair Taylor

10 May 2019

21st century fox

additive service

assets

On Wednesday night the Walt Disney Company reported quarterly earnings for its second fiscal quarter ending March 31st 2019, beating analyst estimates with a 3% increase in year-on-year (YoY) quarterly…

Why AT&T Cashed in on Its Hulu Stake and What This Means for Disney’s Direct-to-Consumer Strategy

Blog post by Tim Mulligan

23 Apr 2019

direct-to-consumer

disney

hulu

Last week US communications giant AT&T announced that it had sold its 9.5% stake in US subscription video on demand (SVOD) service Hulu for $1.43 billion, valuing the third largest US SVOD operator…

Opportunistic K+ Swoops to Acquire Premier League Rights for Vietnam

Blog post by Alistair Taylor

23 Apr 2019

Canal Plus Group

carriage partnerships

d-day for sporting rights

K+, the joint venture between VTV and Canal+, has acquired exclusive rights in Vietnam for the English Premier League (EPL). The three-season deal starting this August spans the 2019/20 – 2021/22 seasons.…

Can Disney do a Hulu?

Blog post by Alistair Taylor

12 Apr 2019

21st century fox

brand equity

disney

Disney finally unveiled to investors during a presentation yesterday its much anticipated direct-to-consumer (DTC) streaming service Disney+, announcing a November 12th 2019 launch. Disney+ will be an…

The Bullish Case for Apple’s Transition into Media

Blog post by Tim Mulligan

2 Apr 2019

Apple News+

apple services

apple tv

A week on from Apple’s momentous decision to prioritize becoming a media and consumer services-led company, the stock price for the company remains almost exactly where it was. On Monday March 25th…

Fox News to ‘New Fox’: What is Left After Disney Deal

Blog post by Alistair Taylor

1 Apr 2019

cbs

disney

Equity stake

On the 20th March 2019, The Walt Disney Company’s acquisition of Rupert Murdoch’s 21st Century Fox became official. What did Disney acquire? The $71.3 billion merger significantly strengthens…

The BBC Confronts the Reality of Planet (Digital) Earth

Blog post by Tim Mulligan

20 Mar 2019

BBC

british tv

Global TV

Yesterday the chairman of the British Broadcasting Corporation, David Clementi, gave a talk at the Oxford Media Convention which starkly addressed the reality which the world’s oldest and arguably…

Why Did Facebook’s EPL Rights Deal Collapse?

Blog post by Alistair Taylor

15 Mar 2019

BeIN Sports

bidding

brand image

The English Premier League (EPL) is now back on the market with its rights for Thailand, Laos, Cambodia and Vietnam following its deal with Facebook collapsing. Back in July 2018, the social media giant…

Preparing for the Post-Album Music Industry

Blog post by Keith Jopling

14 Mar 2019

Strategy

This is a follow-up piece to What’s Next In Playlist Innovation... Every week I’m excited to check out the latest album releases. They are the gift that keeps on giving. But that gift feels different…

Can the NBA Capture the ‘Cord-Nevers’?

Blog post by Alistair Taylor

8 Mar 2019

audience engagement

cable providers

Clippers CourtVision

NBA commissioner Adam Silver, speaking at the MIT Sloan Sports Analytics conference in Boston last week, explained his vision of the league’s games, which will look “dramatically different” in five…

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