Blog: Strategy - Page 6

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Facebook: Will the next 15 years be as favourable to the social media hegemon?

Tim Mulligan

5 Feb 2019

Facebook Media Strategy

Yesterday (4th February) marked Facebook’s 15-year anniversary. Arguably no other company, with the notable exception of Google, has had as significant impact on our collective digital lives as the US social media giant.

Cover image for Facebook: Will the next 15 years be as favourable to the social media hegemon?

Eleven Sports loses Serie A rights as partnership with IMG ends

Alistair Taylor

1 Feb 2019

audience acquisition Eleven Sports IMG

Eleven Sports, the fledgling sports-centric streaming service has lost the UK and Irish rights for Serie A and Eredivisie, following a strategic decision to ‘amicably’ end its partnership with international rights agency, IMG .

Super Bowl ads 2019: The death wish of playing safe

Georgia Meyer

31 Jan 2019

Media NFL Strategy

Over the last few years, brands have been taking increasingly political stances. Whether Heineken’s ‘Open Your World’ 2017 ad, or Gillette’s ‘We Believe: The Best Men Can Be’ spot at the start of 2019, there has been a growing trend for brands boldly (and some say, haphazardly), entering...

UFC’s debut on ESPN+ draws in record subs

Alistair Taylor

24 Jan 2019

DAZN Digital ESPN+

The Ultimate Fighting Championship (UFC) debuted on ESPN+ this past weekend, featuring the highly touted championship fight, which saw Henry Cejudo knockout current Bantamweight champion TJ Dillashaw in just 32 seconds to retain his Flyweight title.

Music tech and unintended consequences

Zach Fuller

23 Jan 2019

Media music business music industry

Recent discussions over how music will look in the app economy, with services such as TikTok effectively ‘meme-ing’ the concept of music and emphasising its social context, has led me to reflect on the second-order effects of technology on the arts - those unforeseen and often unpredictable cons...

DAZN stepping up its domestic rights offering – insurgent come enforcer?

Alistair Taylor

17 Jan 2019

DAZN Eleven Sports live sports

Having grown its portfolio for premium international and domestic sporting rights, DAZN is now starting to graduate from a disruptor into an established part of the landscape. Emphasised by its latest plan, aiming to snap up domestic Bundesliga rights in Germany for 2021–2025 (provided the terms a...

Google, Facebook, and the coming big tech disruption

Tim Mulligan

12 Dec 2018

Facebook Google Strategy

2018 has turned out to be the year in which the seemingly invulnerable tech majors started to come unstuck. So far, Facebook has fallen the furthest in both the eyes of regulators and the general public upon whom it depends for multi-billion revenues.

Sport1 to drop US-centric channel in favour of esports

Alistair Taylor

5 Dec 2018

DAZN esports KEK

German broadcaster Sport1 is replacing its US sport focused channel for the very first German-speaking esports channel. Sport1 announced last week that the channel dubbed eSports1 will launch in Germany, Austria and Switzerland on January 24th 2019, replacing Sport1 US.

Why AT&T is renewing its Fox distribution relationship

Tim Mulligan

19 Nov 2018

Fox fox networks Strategy

Yesterday, leading US telco AT&T publicly announced the multi-year renewal of its programme distribution deal with Fox Networks Group. AT&T negotiated the deal with 21stCentury Fox assets, which will go to Disney once their takeover of Fox is finalised early in 2019.

Sky shows hand with bid for Scottish football TV rights

Alistair Taylor

12 Nov 2018

broadcast rights BT EPL

Sky sports has doubled down on UK football and is the firm favourite to acquire the exclusive rights to broadcast Scottish football (SPFL), having bid £100 million for the next block of rights, starting in 2021 (per The Scotsman ).

Sky and BT announce long term partnership for cross-supply of content

Alistair Taylor

2 Nov 2018

BT BT Sport collaboration

British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December, the partnership now includes Ireland, allowing Sky Ireland customers access to Sky Sports and BT Sport thro...

Cover image for Sky and BT announce long term partnership for cross-supply of content

Facebook launches its smart speaker: A few strategic considerations for Portal

Zach Fuller

9 Oct 2018

Facebook Facebook portal home devices

Earlier this year, MIDiA predicted that Facebook would join the smart speaker market : " A TV dongle or smart speaker: It makes strategic sense for Facebook to develop a TV dongle like Amazon’s Fire Stick or smart speaker like Apple’s HomePod, to give it a hardware foothold in the home—somethi...

Cover image for Facebook launches its smart speaker: A few strategic considerations for Portal

Advertising week New York: The dynamic, the dead, and the dangerous

Georgia Meyer

9 Oct 2018

brand values digital consumers linear tv

Notoriously overwhelming, this week’s AWNY ramped activities up even further, expanding the number of stages from 8 to 12. A disorientating amount of content to navigate and a somewhat amusing metaphor for today’s digital consumer.

Tencent announces strategic pivot, focusing on Cloud and AI

Alistair Taylor

2 Oct 2018

business services Chinese regulators cloud business

Chinese tech major Tencent announced its first restructuring in six years and third in its 20 year history, including creating a new division to focus on business services such as cloud computing. This pivot comes off the back of the Chinese regulators freezing approvals for games licenses (per Bloo...

The state of California goes head to head with The US Department of Justice on net neutrality

Tim Mulligan

2 Oct 2018

California Net Neutrality Law Net Nuetrality

The Golden State is renowned for doing things differently from the rest of the US and yesterday its liberal credentials were reiterated by California Governor Jerry Brown signing net neutrality legislation into state law.

Has the BBC cured streaming latency?

Alistair Taylor

21 Sep 2018

BBC BBC iPlayer broadcasters

Two weeks ago, the NFL warned subscription video on demand (SVOD) services to up their content delivery game if they are to be taken seriously when bidding for premium rights. It must therefore come as good news for streaming services as it appears the BBC may have potentially broken through the lat...

NFL issues warning to streaming services

Alistair Taylor

6 Sep 2018

domestic sports rights NFL Online video

As rights holders and tech majors continue to experiment with streaming video on demand (SVOD) services as a way to broadcast sports content, questions are being raised about the ability of streaming platforms to reliably deliver high-demand premium sports events to paying sports fans.

Why Today’s International Rollout of Facebook Watch is so Significant

Tim Mulligan

30 Aug 2018

emerging markets Facebook Facebook Watch

Today marks the first phase in the international rollout of Facebook Watch, the social media giant’s answer to YouTube. Having been available only in the US for the past year, Facebook users in the UK, Ireland, Australia and New Zealand will from today be able to view Facebook Watch through their ...

Tech Majors Square Up at the Intersection of Voice and Ecommerce

Georgia Meyer

22 Aug 2018

Apple Google Media

On the August 6th The Information published an article debunking the hype around the voice-activated shopping sector. Based on information gleaned from people present at an internal Amazon briefing, the article revealed that the numbers of people who use voice activated devices to shop are actually ...

DC Universe Is The First Strategic Move In The Next Round of Direct-To-Consumer Offerings

Alistair Taylor

25 Jul 2018

AT & T comic-con Comics

Warner Bro’s long awaited DC Universe subscription video on demand (SVOD) service is nearing its grand unveiling, having now decided upon a pricing plan. This is the latest of a long list of examples where networks and operators have realised the growing consumer shift from traditional pay-TV to o...

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