Blog: Strategy - Page 8

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

IGTV and How To Make Video Work in The Messaging App Ecosystem

Tim Mulligan
The rise of the messaging app ecosystem over the previous seven years has created a profound challenge for premium video production companies. There are tight creative limitations that come with creating content for the smaller real estate of a smart phone screen and creating non-intrusive content on what is fundamentally a personal communication platform can also be problematic.
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Facebook Might Just Have Done YouTube a Massive Favour

Mark Mulligan
The word on the street is that the deals labels have struck with Facebook for its forthcoming music service have been done on a blanket license basis (i.e. a flat fee) with no reporting. This was reported by Music Business Worldwide and has been confirmed to me by various well-placed third parties: “One controversial element of these agreements is, we hear, that these are ‘blind’ checks: effectively, advances that are not tied to any kind of usage reports from Facebook.
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The Digital Advertising Contest Between Google And Facebook Is Intensifying

Zach Fuller
Brace yourselves for a stats-centric blog. Having gone through this week’s annual reports from big tech, there have been some important developments in the digital advertising space. These of course hold significant implications for content monetisation, as whilst subscriptions remain the core driver of growth, ad-supported content is a vital component of overall revenue.
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Walled Gardens: How Does Amazon and Google’s Approach Compare to Apple’s?

Zach Fuller
Having begun to embed itself within popular consciousness throughout 2017, voice control is poised to extend its influence and usher in the latest hardware paradigm shift in tech. What is important to consider is that in these early days of the technology, the charge is being led by two companies with a far less decorated history of delivering hardware: Amazon and Google.
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