Strategy blog by MIDiA Research

Blog: Strategy

Music Tech and Unintended Consequences

Blog post by Zach Fuller

23 Jan 2019

Recent discussions over how music will look in the app economy, with services such as TikTok effectively ‘meme-ing’ the concept of music and emphasising its social context, has led me to reflect on…

DAZN Stepping Up Its Domestic Rights Offering – Insurgent come Enforcer?

Blog post by Alistair Taylor

17 Jan 2019

Bundesliga

D-Day

DAZN

Having grown its portfolio for premium international and domestic sporting rights, DAZN is now starting to graduate from a disruptor into an established part of the landscape. Emphasised by its latest…

Knockout Blow For Eleven Sports?

Blog post by Alistair Taylor

13 Dec 2018

additive service

Audience behaviour

BBC

Eleven Sports, the insurgent subscription video on demand (SVOD) service, is considering closing its operations in the UK and Ireland after failing to secure distribution via traditional TV operators.…

Google, Facebook, And The Coming Big Tech Disruption

Blog post by Tim Mulligan

12 Dec 2018

Alphabet

China

facebook

2018 has turned out to be the year in which the seemingly invulnerable tech majors started to come unstuck. So far, Facebook has fallen the furthest in both the eyes of regulators and the general public…

Sport1 To Drop US-centric Channel in Favour of Esports

Blog post by Alistair Taylor

5 Dec 2018

addressable audience

audience demographics

broadcaster

German broadcaster Sport1 is replacing its US sport focused channel for the very first German-speaking esports channel. Sport1 announced last week that the channel dubbed eSports1 will launch in Germany,…

Why AT&T is Renewing Its Fox Distribution Relationship

Blog post by Tim Mulligan

19 Nov 2018

21CF

AT&T

DirectTV Now

Yesterday , leading US telco AT&T publicly announced the multi-year renewal of its programme distribution deal with Fox Networks Group. AT&T negotiated the deal with 21 st Century Fox assets,…

Sky Shows Hand With Bid For Scottish Football TV Rights

Blog post by Alistair Taylor

12 Nov 2018

assets

broadcast rights

Sky sports has doubled down on UK football and is the firm favourite to acquire the exclusive rights to broadcast Scottish football (SPFL), having bid £100 million for the next block of rights, starting…

Sky and BT announce long term partnership for cross-supply of content

Blog post by Alistair Taylor

2 Nov 2018

addressable audience

Amazon Prime

attention economy

British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December , the partnership…

Is Rugby in a state of crisis?

Blog post by Alistair Taylor

12 Oct 2018

audience reach

consumer behaviour

CVC

The value of Rugby has suffered another major blow in what has already been a tumultuous year financially for the sport. The asking price for the Six Nations title sponsorship has plunged 64% to just £6…

Facebook Launches Its Smart Speaker: A Few Strategic Considerations For Portal

Blog post by Zach Fuller

9 Oct 2018

Amazon Echo

apple home pod

echo dot

Earlier this year, MIDiA predicted that Facebook would join the smart speaker market. A TV dongle or smart speaker: It makes strategic sense for Facebook to develop a TV dongle like Amazon’s Fire Stick…

Advertising Week New York: The Dynamic, the Dead and the Dangerous

Blog post by Georgia Meyer

9 Oct 2018

activist brands

brand values

Colin Kaepernick

Notoriously overwhelming, this week’s AWNY ramped activities up even further, expanding the number of stages from 8 to 12. A disorientating amount of content to navigate and a somewhat amusing metaphor…

Tencent Announces Strategic Pivot, Focusing On Cloud and AI

Blog post by Alistair Taylor

2 Oct 2018

Alibaba

business services

Chinese regulators

Chinese tech major Tencent announced its first restructuring in six years and third in its 20 year history, including creating a new division to focus on business services such as cloud computing. This…

The State of California Goes Head to Head with The US Department of Justice on Net Neutrality

Blog post by Tim Mulligan

2 Oct 2018

21st century fox

AT&T

California

The Golden State is renowned for doing things differently from the rest of the US and, yesterday, its liberal credentials were reiterated by California Governor Jerry Brown signing net neutrality legislation…

Has the BBC Cured Streaming Latency?

Blog post by Alistair Taylor

21 Sep 2018

2018 FIFA World Cup

2022 FIFA World Cup

altice

Two weeks ago , the NFL warned subscription video on demand (SVOD) services to up their content delivery game if they are to be taken seriously when bidding for premium rights. It must therefore come as…

NFL issues warning to streaming services

Blog post by Alistair Taylor

6 Sep 2018

2018 World Cup

amazon prime video

consumer behaviour

As rights holders and tech majors continue to experiment with streaming video on demand (SVOD) services as a way to broadcast sports content, questions are being raised about the ability of streaming platforms…

Why Today’s International Rollout of Facebook Watch is so Significant

Blog post by Tim Mulligan

30 Aug 2018

emerging markets

facebook

Facebook Watch

Today marks the first phase in the international rollout of Facebook Watch, the social media giant’s answer to YouTube. Having been available only in the US for the past year, Facebook users in the UK,…

Tech Majors Square Up at the Intersection of Voice and Ecommerce

Blog post by Georgia Meyer

22 Aug 2018

Apple

google

Media

On the August 6th The Information published an article debunking the hype around the voice-activated shopping sector. Based on information gleaned from people present at an internal Amazon briefing, the…

DC Universe Is The First Strategic Move In The Next Round of Direct-To-Consumer Offerings

Blog post by Alistair Taylor

25 Jul 2018

AT&T

comic-con

Comics

Warner Bro’s long awaited DC Universe subscription video on demand (SVOD) service is nearing its grand unveiling, having now decided upon a pricing plan. This is the latest of a long list of examples…

Can Eleven Sports Disrupt the UK Sports Video Landscape?

Blog post by Alistair Taylor

19 Jul 2018

Allsvenskan

broadcasters

Eleven Sports is a global sports content provider intent on global expansion. Already established in Belgium, Italy, Luxembourg, Poland, Singapore, Taiwan and the US. Eleven is systematically acquiring…

Ego and Digital Disruption Drive S4 Capital and 21st Century Fox To Shore Up for the Future

Blog post by Tim Mulligan

11 Jul 2018

21st century fox

Comcast

Fox

Today’s increased bid by 21 st Century Fox for the 60.5% of Sky which it does not currently own comes the day after media company S4 Capital successfully won the bidding war for Dutch creative agency…

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