Advertising Week New York: The Dynamic, the Dead and the Dangerous

Blog post by Georgia Meyer

9 Oct 2018

activist brands

brand values

Colin Kaepernick

Notoriously overwhelming, this week’s AWNY ramped activities up even further, expanding the number of stages from 8 to 12. A disorientating amount of content to navigate and a somewhat amusing metaphor…

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Tencent Announces Strategic Pivot, Focusing On Cloud and AI

Blog post by Alistair Taylor

2 Oct 2018

Alibaba

business services

Chinese regulators

Chinese tech major Tencent announced its first restructuring in six years and third in its 20 year history, including creating a new division to focus on business services such as cloud computing. This…

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The State of California Goes Head to Head with The US Department of Justice on Net Neutrality

Blog post by Tim Mulligan

2 Oct 2018

21st century fox

AT&T

California

The Golden State is renowned for doing things differently from the rest of the US and, yesterday, its liberal credentials were reiterated by California Governor Jerry Brown signing net neutrality legislation…

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Has the BBC Cured Streaming Latency?

Blog post by Alistair Taylor

21 Sep 2018

2018 FIFA World Cup

2022 FIFA World Cup

altice

Two weeks ago, the NFL warned subscription video on demand (SVOD) services to up their content delivery game if they are to be taken seriously when bidding for premium rights. It must therefore come as…

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NFL issues warning to streaming services

Blog post by Alistair Taylor

6 Sep 2018

2018 World Cup

amazon prime video

consumer behaviour

As rights holders and tech majors continue to experiment with streaming video on demand (SVOD) services as a way to broadcast sports content, questions are being raised about the ability of streaming platforms…

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Why Today’s International Rollout of Facebook Watch is so Significant

Blog post by Tim Mulligan

30 Aug 2018

emerging markets

facebook

Facebook Watch

Today marks the first phase in the international rollout of Facebook Watch, the social media giant’s answer to YouTube. Having been available only in the US for the past year, Facebook users in the UK,…

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Tech Majors Square Up at the Intersection of Voice and Ecommerce

Blog post by Georgia Meyer

22 Aug 2018

Apple

google

Media

On the August 6th The Information published an article debunking the hype around the voice-activated shopping sector. Based on information gleaned from people present at an internal Amazon briefing, the…

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DC Universe Is The First Strategic Move In The Next Round of Direct-To-Consumer Offerings

Blog post by Alistair Taylor

25 Jul 2018

AT&T

comic-con

Comics

Warner Bro’s long awaited DC Universe subscription video on demand (SVOD) service is nearing its grand unveiling, having now decided upon a pricing plan. This is the latest of a long list of examples…

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Can Eleven Sports Disrupt the UK Sports Video Landscape?

Blog post by Alistair Taylor

19 Jul 2018

Allsvenskan

broadcasters

BT

Eleven Sports is a global sports content provider intent on global expansion. Already established in Belgium, Italy, Luxembourg, Poland, Singapore, Taiwan and the US. Eleven is systematically acquiring…

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Ego and Digital Disruption Drive S4 Capital and 21st Century Fox To Shore Up for the Future

Blog post by Tim Mulligan

11 Jul 2018

21st century fox

Comcast

Fox

Today’s increased bid by 21stCentury Fox for the 60.5% of Sky which it does not currently own comes the day after media company S4 Capital successfully won the bidding war for Dutch creative agency MediaMonks.…

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IGTV and How To Make Video Work in The Messaging App Ecosystem

Blog post by Tim Mulligan

26 Jun 2018

facebook

IGTV

instagram

The rise of the messaging app ecosystem over the previous seven years has created a profound challenge for premium video production companies. There are tight creative limitations that come with creating…

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The Fight for Viewership in the New Sports Video Era is Only Just Getting Started

Blog post by Alistair Taylor

6 Jun 2018

consumer behaviour

cord cutting

digital rights

Traditional linear TV broadcasters are feeling the strain from the reduction in loyal customers, as sports consumption continues to transition from TV to online and mobile. SVOD’s streaming content land…

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Why Amazon could become the ESPN of future E-sports coverage

Blog post by Tim Mulligan

16 May 2018

Amazon

ESPN+

NBA

Last month’s NBA 2K partnership announcement between Take Two Interactive (the publisher for the NBA 2K video game) and Twitch to livestream all the new NBA 2K league on its platform was yet another…

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Disney Q2 Earnings: The Warnings Lights Are Flashing

Blog post by Tim Mulligan

9 May 2018

abc

disney

Disney Q2 earnings

Yesterday’s Q2 Earning Results from the Walt Disney Company pleased Wall Street by beating earnings estimates. However, a closer look at the financials reveals why Disney’s much heralded pivot to subscription…

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Does Tencent Hold The Key To The Future Of Media Distribution?

Blog post by Tim Mulligan

3 May 2018

China

LINE

messaging apps

The digital foundations of premium video are undergoing profound transformation. Firstly, traditional TV programming and feature films are becoming decoupled from their original distribution technologies…

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Facebook Might Just Have Done YouTube a Massive Favour

Blog post by Mark Mulligan

13 Apr 2018

content id

facebook

fair use

The word on the street is that the deals labels have struck with Facebook for its forthcoming music service have been done on a blanket license basis (i.e. a flat fee) with no reporting. This was reported…

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Free Is Never Free In The Digital Economy; Video Just Might Be Facebook’s Salvation

Blog post by Tim Mulligan

29 Mar 2018

Alphabet

Cambridge Analytica

facebook

Unless you are one of those rare individuals who is still able to live a digital-free life, you will have been made aware of Facebook’s recent fall from grace on the back of the revelations about its…

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Why Netflix Is investing $300 million Into Ryan Murphy

Blog post by Tim Mulligan

22 Feb 2018

Online video

Strategy

Last week, streaming video giant Netflix created the first $300 million showrunner (a role combining writer, executive producer and script editor responsibilities).  A term only loosely understood before…

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The Digital Advertising Contest Between Google And Facebook Is Intensifying

Blog post by Zach Fuller

14 Feb 2018

digital advertising

facebook

google

Brace yourselves for a stats-centric blog. Having gone through this week’s annual reports from big tech, there have been some important developments in the digital advertising space. These of course…

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The Premier League Faces Some Tough Choices What Ever Happens With This Week's Broadcast Rights Bids

Blog post by Tim Mulligan

8 Feb 2018

BT

NFL

Online video

This is a big week for the English Premier League with the bid submissions for the 2019-2022 broadcast rights due to be delivered tomorrow. The Premier League is the world’s most lucrative football league,…

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