Blog: Media and Marketing - Page 17

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

BT Unveils BT Plus v2.0

Tim Mulligan

27 Nov 2018

Media and Marketing

BT will be offering a WiFi guarantee as part of the next iteration of BT Plus, its premium home broadband and 4G bundle. This includes a new Smart Home Hub 2 (router) along with one disc that connects to the router to improve connectivity throughout the home.

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Huawei Is A Force To Be Reckoned With In 5G

Tim Mulligan

22 Nov 2018

Huawei held its annual global mobile broadband forum event in London this week. It was a great opportunity for the network vendor to demonstrate its leadership in 5G and appease key stakeholders on security concerns.

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Why AT&T is Renewing Its Fox Distribution Relationship

Tim Mulligan

19 Nov 2018

Yesterday , leading US telco AT&T publicly announced the multi-year renewal of its programme distribution deal with Fox Networks Group. AT&T negotiated the deal with 21stCentury Fox assets, which will go to Disney once their takeover of Fox is finalised early in 2019.

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What UMG and Boomplay's Deal Tells Us About the Future of African Streaming

Zach Fuller

6 Nov 2018

african streaming

Universal Music Group have announced today they will be signing a landmark licensing agreement with Boomplay, Africa’s leading music streaming and download service, in a deal that covers multiple markets within Africa.

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Demystifying the Chaos: Amazon's Quest for Commercial Omnipotence

Georgia Meyer

5 Nov 2018

brand partnerships

financial results

There is hardly a moment that Amazon is not making the news. The business is now so vast, and spread across so many areas of technology, culture and commerce, that it is difficult to keep abreast of developments – or formulate a coherent picture of what its ambitions are.

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‘Hard Drive Share’ As A Strategic Weapon For Console Publishers (Until Streaming Kicks Off)

Karol Severin

2 Nov 2018

console games strategy

game developers

As you could tell from the social media frenzy about having to delete other games to accommodate the new Red Dead Redemption 2 (RDR2) release, hard drive space is a real issue for many console gamers, with their desire for a new game forcing some of their previously played games off their consoles.

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Advertising Week New York: The Dynamic, the Dead and the Dangerous

Georgia Meyer

9 Oct 2018

activist brands

Colin Kaepernick

Notoriously overwhelming, this week’s AWNY ramped activities up even further, expanding the number of stages from 8 to 12. A disorientating amount of content to navigate and a somewhat amusing metaphor for today’s digital consumer.

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Tencent Announces Strategic Pivot, Focusing On Cloud and AI

Alistair Taylor

2 Oct 2018

business services

Chinese regulators

Chinese tech major Tencent announced its first restructuring in six years and third in its 20 year history, including creating a new division to focus on business services such as cloud computing. This pivot comes off the back of the Chinese regulators freezing approvals for games licenses, a key contributor to Tencent’s revenue and an overall tightening in government regulations, which has seen a severe reduction in gaming approvals since March .

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The State of California Goes Head to Head with The US Department of Justice on Net Neutrality

Tim Mulligan

2 Oct 2018

21st Century Fox

The Golden State is renowned for doing things differently from the rest of the US and, yesterday, its liberal credentials were reiterated by California Governor Jerry Brown signing net neutrality legislation into state law.

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Has the BBC Cured Streaming Latency?

Alistair Taylor

21 Sep 2018

2018 FIFA World Cup

2022 FIFA World Cup

Two weeks ago , the NFL warned subscription video on demand (SVOD) services to up their content delivery game if they are to be taken seriously when bidding for premium rights. It must therefore come as good news for streaming services as it appears the BBC may have potentially broken through the latency problem facing streamers of live sporting events.

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S4 Capital's Growth Strategy

Zach Fuller

14 Sep 2018

Advertising industry

digital advertising

F. Scott Fitzgerald famously said there are no second acts in American lives. Sir Martin Sorrell however is not an American, despite having conducted extensive business in the US and being rumoured to hold the record for most the transatlantic concord flights between London and New York.

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Article 13 – Laws of Unintended Consequences

Mark Mulligan

14 Sep 2018

[If this was Medium, it would say ‘long read’ – you’ve been warned] I do not normally add disclaimers or qualifiers at the start of blog posts, but given how divisive the whole Article 13 debate has become, there is a big risk that some readers will make incorrect assumptions about my position on Article 13.

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The Instagram Shop: The Case for Ecommerce Diversification and Tech Major Dismantling

Georgia Meyer

14 Sep 2018

The Verge recently reported rumours that Facebook is building a standalone Instagram app for shopping. Whilst this news is as yet unconfirmed by Instagram, it would seem a logical next step given Facebook’s recent innovations to evolve the current Instagram product into a seamless site for ecommerce.

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Podcasts: Monetising Behind Streaming Paywalls

Georgia Meyer

31 Aug 2018

brand sponsorship

Spotify’s exclusive deal with The Joe Budden podcast, as well as upping the output from a weekly to a bi-weekly show, is demonstrative of the opportunity that music streaming services perceive podcasts offer for monetisation behind their paywalls.

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Why Today’s International Rollout of Facebook Watch is so Significant

Tim Mulligan

30 Aug 2018

emerging markets

Today marks the first phase in the international rollout of Facebook Watch, the social media giant’s answer to YouTube. Having been available only in the US for the past year, Facebook users in the UK, Ireland, Australia and New Zealand will from today be able to view Facebook Watch through their accounts.

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Quick Take: Twitch and Amazon’s Advertising Strategy

Zach Fuller

22 Aug 2018

digital advertising

It is the fastest growing segment of the business and yet until recently no one seems to have addressed the extent to which Amazon’s advertising is becoming an increasing force in ad land. Now that’s its online gaming streaming platform Twitch is targeting over $1 billion in annually in advertising, will the next two years see the e-commerce and cloud giant meaningfully break the digital ad duopoly held by Alphabet and Facebook? Firstly, some figures: Amazon’s advertising business could deliver as much as $8/9 billion USD for 2018.

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Tech Majors Square Up at the Intersection of Voice and Ecommerce

Georgia Meyer

22 Aug 2018

On the August 6th The Information published an article debunking the hype around the voice-activated shopping sector. Based on information gleaned from people present at an internal Amazon briefing, the article revealed that the numbers of people who use voice activated devices to shop are actually very small.

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The Medium is The Message

Georgia Meyer

20 Aug 2018

When Jonah Peretti, the founder and CEO of Buzzfeed, made the now famous statement that, “Content is King but distribution is the Queen, and she wears the trousers” back in 2015, he perhaps did not realise quite how instructive that observation would come to be for the media landscape.

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Facebook Becomes A Player In Indian Sports Rights

Tim Mulligan

17 Aug 2018

Despite the shock to Facebook’s growth narrative in the first half of 2018, the social media giant is not standing still in rolling out its global content strategy. First came the Cambridge Analytica data leaking scandal in April and then the unprecedented 20% plunge ($120 billion – equivalent to the loss of nearly four Spotifys) in its market cap in July, instigated by a decline in daily active users (DAUs) in Q2 2018.

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The End of Advertising

Georgia Meyer

17 Aug 2018

On 6th August, news broke that Facebook had approached the US’s largest banks with a request for them to share their customers’ private data. Upon news of this breaking in the Wall Street Journal, a Facebook spokesperson was swift to announce that this data would not be used for advertising purposes.

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