Blog: Fuse

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Spotify and Netflix Are Experiencing Opposite User Engagement Trends

Karol Severin

27 Mar 2018

Fuse

listening hours

monthly hours

The latest Fuse data enables us to comparemonthly hours per MAU spent onSpotify and monthly hours per subscriber spent on Netflix over 2017. Interestingly they are travelling in opposite directions. Spotify & Netflix's Monthly Hours Of Engagement per MAU/Subscriber While Spotify’s monthly content hours per MAU increased from 19 to 25 in 2017, Netflix’s average monthly hours per subscriber decreased from 50 to 39.

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Which TV Genres Have The Highest Paid Conversion Rates Among Fans?

Karol Severin

26 Feb 2018

Fuse

genre preferences

Online video

For the first time MIDiA has included TV genre preferences and willingness to pay for them into its quarterly surveys. This covers 20 different TV genres, cross reference-able across 75 specific TV Show fan segments and 25 additional consumer segments.

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Fandom Overlap – Cannibalisation Risks For Games And SVOD Releases

Karol Severin

24 Jan 2018

data tool

Fuse

MIDiA Fuse

October 27 was one of the busiest days in terms of major games releases in 2017. On that day, Super Mario Odyssey, Assassin’s Creed and Wolfenstein II were released, attracting gamers across the genre spectrum.

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Netflix Is Becoming More Efficient Than Spotify At Revenue Generation

Tim Mulligan

11 Oct 2017

Fuse

Netflix

Spotify

In the streaming wars, there are two standoutsthat grab all the attention and, in many ways, capture the popular zeitgeist around the transformative power of streaming. The two companies are Netflix and Spotify:both were early adopters of streaming technology as a business, to consumer distribution platform for media content.

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MIDiA Fuse Is A Researcher’s Dream – Here’s Why

Karol Severin

4 Oct 2017

Fuse

Fuse launch

Games

The days are passing by apace, taking us closer and closer to MIDiA Research’s launch of Fuse — a self-service data and insight tool, which we believe is going to make lives easier for research, insight, strategy and sales teams in digital media and entertainment across the world.

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Introducing MIDiA Fuse

Tim Mulligan

28 Sep 2017

data tool

Digital economy

Fuse

On October 16th MIDiA Research will officially launch Fuse. Fuse is a next generation data tool, which will revolutionise how research and insights teams access and utilize their data sources. In a world awash with big data, Fuse is about smart data.

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