Blog: Media and Marketing - Page 16

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

What’s Next For Playlist Innovation?

Keith Jopling

4 Mar 2019

product innovation

In this era of access to all music and everything about it, I do enjoy reading artist interviews, and pay attention to artists’ views on the modern music industry. What caught me recently were Mark Ronson’s remarks on songwriting in the age of the playlist in The Guardian: “Everything has to b...

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Twitter Lite Is Now Available In Google Play Store In 24 More Countries

Karol Severin

26 Feb 2019

Media and Marketing

Twitter has launched Twitter Lite on Google Play store in 24 countries. The move comes after successful testing in the Philippines. Users in countries where mobile data is expensive, and perhaps disposable income is relatively low, will welcome the Lite version.

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No Title

Karol Severin

26 Feb 2019

Media and Marketing

I have written about the journey of the network-level adblocker Shine numerous times. The company has come into the public eye due to its disruptive effort of offering adblocking at the network level to carriers.

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Apple’s Acquisition Arithmetic: What the Purchase of DataTiger Means for Apple and ‘Ads’

Georgia Meyer

20 Feb 2019

Akonia Holographics

Last Thursday 14th February 2019 Bloomberg reported that Apple is now in control of Operatedata Ltd – the UK based startup, home to the DataTiger brand. The company says its technology can “individually optimise marketing flows for your customers in real time across all channels”.

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Are Prices For Music Publishing Catalogue Acquisitions Justified?

Zach Fuller

15 Feb 2019

Media and Marketing

Scooter Braun and Zach Katz’s venture Raised In Space Enterprises, owned by Braun’s Ithica Holdings, announced last week it had acquired New York-basedAtlas Music Publishing. The deal was the latest in a wave of catalogue acquisitions, whereby it’s no longer just conventional music companies c...

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Hulu and The Egg: How An Egg Outfoxed A Kardashian and Went On To Win The Super Bowl, With Hulu

Georgia Meyer

14 Feb 2019

The egg that beat Kylie Jenner for the highest number of likes on an Instagram photo partnered with Hulu to promo an ad following the Super Bowl. Rather than ‘sell out’ for a branded message, The Egg’s (also known by fans as ‘Eugene’) first spot on Hulu (titled: S1 E1), was a message encou...

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Is Spotify’s Acquisition of Gimlet (the ‘HBO for audio’) the Beginning of the Audio Influencer Boom?

Georgia Meyer

7 Feb 2019

Audio ad engagement

Following six days of speculation, Spotify announced yesterdaythat it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation software tool), for an undisclosed sum.

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Podcasts: a Netflix Moment for Radio But Perhaps not the Future of Spotify

Mark Mulligan

6 Feb 2019

Wednesday was a busy day for Spotify: it reported above-expected subscriber growth, hitting 96 million paid subscribers, strong total user growth reaching207 million MAUs , improved margins and its first ever profitable quarter, registering an operating profit of €94 million.

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Marshmello Just Live Streamed on Fortnite…So Just What is a Concert?

Mark Mulligan

2 Feb 2019

fortnite live stream

On Saturday I watched my 12 year old son scoff down his meal so that he could rush upstairs to get logged on with his friends in time for a Marshmello live streamed event on Fortnite. As you can see from the video this was Marshmello appearing as a Fortnite character, on stage with his music playing.

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Lessons from the Disruption of News Publishing

Zach Fuller

1 Feb 2019

At the 2019 DLD conference in Munich, various media commentators were suggesting that the attention economy paradigm of news mean ominous clouds are gathering not just over new media entities such as BuzzFeed, Vice and Vox, but also those with subscription businesses.

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Super Bowl Ads 2019: The Death Wish of Playing Safe

Georgia Meyer

31 Jan 2019

Over the last few years, brands have been taking increasingly political stances. Whether Heineken’s ‘Open Your World’ 2017 ad, or Gillette’s ‘We Believe: The Best Men Can Be’ spot at the start of 2019, there has been a growing trend for brands boldly (and some say, haphazardly), entering...

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Japan Should Look to China for Future Streaming Growth

Mark Mulligan

30 Jan 2019

china streaming market

Japan is the world’s second largest recorded music market and accounts for 14% of the global total. However, Japan is not following the wider market path of surging streaming revenues driving overall market growth.

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Music Tech and Unintended Consequences

Zach Fuller

23 Jan 2019

Recent discussions over how music will look in the app economy, with services such as TikTok effectively ‘meme-ing’ the concept of music and emphasising its social context, has led me to reflect on the second-order effects of technology on the arts - those unforeseen and often unpredictable cons...

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Amazon Dives Into Ad-Supported Video With IMDB Freedive

Tim Mulligan

16 Jan 2019

Last week’s US launch of IMDB Freedive marks Amazon’s long anticipated move into ad-supported Video on Demand (AVOD). IMDB is the long-standing Amazon subsidiary which operates as a film data base on an estimated 5 million titles and has 250 million monthly users.

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Why Music and Video are Crucial to Apple’s Future

Mark Mulligan

7 Jan 2019

comes with music

Apple’s downgraded earnings guidance represents its first profit warning in 10 years. This is clearly a big deal, and probably not as much to do with a weakening Chinese economy ifAlibaba’s 2018 Singles’ Day annual growth of 23% is anything to go by.

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Will ‘Pause Ads’ Flourish or Fail?

Georgia Meyer

3 Jan 2019

AT&T and Hulu have announced a trial for a new ‘pause’ ad format, whereby ads are placed on screens the moment a user literally presses ‘pause’ on content. As consumers become more adept at avoiding unwanted advertising, these unsolicited insertions may well be seen as yet more unwelcome...

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Team Instagram: 2018’s Ideological Warfare

Georgia Meyer

14 Dec 2018

For Facebook, Instagram serves three critically valuable purposes: it maintains Facebook’s connection with younger users – shielding itself from competition with Snapchat. Secondly, it is opening up crucial new revenue streams via Instagram story ads.

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Soon to be the Biggest Ever YouTube Channel, T-Series May Also Be About to Reshape Global Culture

Mark Mulligan

13 Dec 2018

Media and Marketing

Some time over the next month or so aYouTube landmark will bepassed: T-Series will pass PewDiePie as the most subscribed YouTube channel on the planet .As of time of writing T-Series had 75.4 million subscribers compared to PewDiePie’s 76.

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Move Toward the Cloud is Real and Happening in 2019

Tim Mulligan

10 Dec 2018

cloud computing

Following araft of announcements at AWS reIgnite , Amazon Web Services (AWS) held a private press and analyst session last week to talk about its new tool AWS Elemental Media Connect . This new tool allows broadcasters to securely distribute live video feeds via the cloud.

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Independent Labels Grew Global Market Share to 39.9% in 2017

Mark Mulligan

4 Dec 2018

Media and Marketing

The global independent label trade body WIN has just published the third edition of the Worldwide Independent Market report. You can download the entire report for free here. As regular readers will know, MIDiA Research has conducted this study on behalf of WIN for each of the three editions, collec...

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