Blog: Entertainment and Fandom - Page 31

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Subliminal marketing in the social era

Cover image for Subliminal marketing in the social era

Ashleigh Millar

10 Dec 2021

music marketing

Media & Marketing

Our millennial readers might recall the days of their first email accounts – back in the nineties and noughties – when their friends would send them chain mail with the threat of some ghoulish creature visiting them in the night if they did not forward the email on to *insert number here* friends.

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PlayStation Plus overhaul: a defensive catch-up move, or foundation for growth offensive?

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Karol Severin

9 Dec 2021

games subscriptions

According to Bloomberg citing people familiar with the matter, Sony plans to weave PlayStation Now (its on-demand games streaming offering) into PlayStation Plus (subscription necessary to access multiplayer features, and a small, windowed selection of games).

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The internationalisation of content: What it means when local goes global

Cover image for The internationalisation of content: What it means when local goes global

Hanna Kahlert

8 Dec 2021

internationalisation

Digital-first life has broken down cultural borders, allowing content and fans from all over the world to spread far and wide on both a niche and mainstream level. It is now possible for small independent artists to have substantial yet geographically disparate global fanbases, and for mainstream artists with global name recognition to have only small cores of dedicated fans.

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Hayu’s arrival in India means a reality check for the reality genre

Cover image for Hayu’s arrival in India means a reality check for the reality genre

Tim Mulligan

7 Dec 2021

Keeping Up With the Kardashians

Hayu , the reality TV niche SVOD service, launches in India on Thursday. Its parent company, NBCUniversal, has decided to make the 1.3 billion strong market the 28thterritory in which Hayu is now available.

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Web 3.0 will be social-first

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Hanna Kahlert

6 Dec 2021

Fame has now been replaced by one-hit overnight viral sensations, niche can now be of more strategic value than mainstream , and 16-19-year-old males are buying high fashion on Fortnite. Digital-first entertainment has not only changed the ‘how’ of success, but also the ‘what’ and the ‘why’.

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MIDiA Consulting looks forward to 2022

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Keith Jopling

2 Dec 2021

Our Consulting Director Keith Jopling reflects on how MIDiA's consulting capability has developed over the past few years. Back when MIDiA first formed, the music industry’s future was still hanging in the balance.

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Looking forward and back: Why song interpolations reflect a new music industry outlook

Cover image for Looking forward and back: Why song interpolations reflect a new music industry outlook

Tatiana Cirisano

2 Dec 2021

Music publishing

If many popular songs from the past year sound familiar, it might be because they are. Song interpolations – when artists copy another song’s underlying melody, often with modified lyrics – are increasingly common, as many of today’s biggest artists spin older hits into new ones.

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Until video streaming cracks discovery, the challenges of retention will remain

Cover image for Until video streaming cracks discovery, the challenges of retention will remain

Tim Mulligan

30 Nov 2021

Back in February 2016, MIDiA Research published a report entitled P2P In The Age Of SVOD . In it, MIDiA identified a key challenge that was hindering the mainstream adoption of subscription video on demand (SVOD) – the balkanisation of content.

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Out with viral, in with niche: TikTok’s impact on music changes form

Cover image for Out with viral, in with niche: TikTok’s impact on music changes form

Tatiana Cirisano

26 Nov 2021

In 2020, TikTok users proved their power for turning songs into hits. Tracks associated with dance challenges, memes and other TikTok trends regularly cracked the top 10 of the Billboard Hot 100 songs chart, and major labels entered bidding wars to sign the previously unknown artists behind TikTok smashes, such as Powfu (of “Death Bed”) and Jawsh685 (of “Laxed [Siren Beat]”).

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Labels could have helped Epic reimagine music – now Harmonix will do it instead

Cover image for Labels could have helped Epic reimagine music – now Harmonix will do it instead

Karol Severin

25 Nov 2021

Epic Games announced it is acquiring Harmonix, the maker of Rock Band. While this makes sense for the Fortnite maker and its entertainment metaverse, it has the risk of diluting the potential music expertise that labels and other music companies could (and should) offer to games partners.

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The attention economy after the lockdown boom

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Mark Mulligan

25 Nov 2021

Attention economy

media consumption

The attention economy is the cornerstone of all entertainment businesses. Throughout the 2010s, it just grew and grew, with more and more digital entertainment options filling consumers’ downtime. Staring out of windows and being bored at bus stops was replaced by Netflix, Fortnite, Spotify, Instagram and TikTok.

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Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Cover image for Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Hanna Kahlert

24 Nov 2021

Netflix and Spotify have just launched a collaborative project: a page on the Spotify app that is dedicated to soundtracks and playlists based on popular Netflix shows and films. The implications point to the growth of a trend so natural it seems obvious: fans want to incorporate elements of their favourite shows into other aspects of their lives.

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Why Netflix has decided to play the ratings game

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Tim Mulligan

23 Nov 2021

As part of its third quarter financials release, Netflix revealed that it will switch to reporting on hours viewed for its shows and movies, rather than the number of households or accounts that choose to watch them.

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A red-hot cultural movement (Taylor’s Version)

Cover image for A red-hot cultural movement (Taylor’s Version)

Ashleigh Millar

23 Nov 2021

Here at MIDiA Research, we like to take a deep dive into fandom culture and the effect it has on industry progress and strategy. As of late, we have focused on the success behind tribal fandom (a skill that has somewhat been mastered by the K-pop genre – note the BTS A.

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Why Amazon is now poised to disrupt the Indian sports broadcast landscape

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Srishti Das

22 Nov 2021

Indian Premier League

broadcast rights

The 2023-2028 Indian Premier League (IPL) broadcast rights auction in December has created intense activity in the Indian video streaming space, as incumbent holder Star India (now a Disney subsidiary) faces competition from an unlikely nascent content distribution partnership between Amazon and Sony Picture Networks India (SPN).

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Quick take: Bridging IRL and digital – the next phase of entertainment consumption

Cover image for Quick take: Bridging IRL and digital – the next phase of entertainment consumption

Karol Severin

19 Nov 2021

consumption habits

consumer trends

We are entering a new phase in the evolution of consumption. Traditionally, IRL dominated entertainment consumption. With the advent of the internet, smartphones and other technological innovations, companies and consumers created de-facto digital replicas of IRL.

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Quick take: Overwolf hints that UGC is the future of entertainment

Cover image for Quick take: Overwolf hints that UGC is the future of entertainment

Hanna Kahlert

18 Nov 2021

Media and Marketing

The gap between creation and consumption is closing. Entertainment behaviours no longer follow simple dynamics of viewing or listening. Increasingly, they comprise a variety of activities from sharing with friends, to using basic creator tools to interact with and create new aspects within other entertainment formats.

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Why Bored Ape and other NFTs need music (not just the other way around)

Cover image for Why Bored Ape and other NFTs need music (not just the other way around)

Tatiana Cirisano

17 Nov 2021

Universal Music Group

The popular NFT collection-turned-collective Bored Ape Yacht Club (BAYC) entered the music industry this week, as Universal Music Group (UMG) and Timbaland both announced plans to turn the brand’s trendy cartoon apes into virtual music artists.

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Peacock arrives to disrupt the European streaming market

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Tim Mulligan

16 Nov 2021

Today, November 16th, Peacock finally arrives in Europe with its soft launch in the UK and Ireland via Comcast’s European subsidiary, Sky. At no additional cost, Peacock will be made available to Sky TV and NOW Entertainment members in the UK and Ireland.

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Tribes are the future of fandom (and that may or may not be a good thing)

Cover image for Tribes are the future of fandom (and that may or may not be a good thing)

Mark Mulligan

12 Nov 2021

Media and Marketing

At MIDiA, we spend a lot of time exploring the fan economy and how new forms of fandom are redefining media businesses. The most significant underlying dynamic is the fragmentation of fandom: the dynamic whereby we move ever further from mass-reach media, where everyone is exposed to the same content, to a world where entertainment exists in a complex mesh of filter bubbles.

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