Blog: Audience Insight - Page 10

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

European Professional Club Rugby goes OTT, pressing business over the needs of fans

Alistair Taylor

23 Sep 2020

EPCR

European Professional Club Rugby

OTT

Last Friday , European Professional Club Rugby (EPCR), the Heineken Champions Cup and the European Rugby Challenge Cup’s governing body announced the launch of its global over-the-top (OTT) streaming service, epcrugby.

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DAZN financials: Growth reliant on premium domestic rights

Alistair Taylor

14 Sep 2020

DAZN

DAZN Group

Perform

DAZN’s 2018 financials highlighted the difficulty of encouraging a transition to consume live sports digitally with its existing portfolio of rights. DAZN has not yet released its 2019 financials, but MIDiA has constructed a robust and accurate subscriber and revenue model for the sport-centric streaming service which will be published in full as part of our DAZN Financials and Subscriber Deep Dive report.

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Is HBO Max about to disrupt Netflix domestically with relevant scripted drama?

Tim Mulligan

3 Sep 2020

Video

Online video

Streaming video

When Warner Media executives commissioned the retro gothic horror original Lovecraft Country for its new flagship streaming service HBO Max, they could not have imagined just how on message the show would prove to be.

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Can LiveScore learn valuable lessons from Eleven Sports’ UK failings?

Alistair Taylor

24 Aug 2020

streaming service

LiveScore

OTT

Streaming insurgent LiveScore launched its first ever over-the-top (OTT), ad-supported direct-to-consumer (D2C) streaming proposition in the UK back in June, harbouring a similar rights portfolio to that of Eleven Sports’ failed proposition back in 2018 .

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MIDiA’s UK video consumer deep dive Q2 2020 report

Tim Mulligan

20 Aug 2020

YouTube

Netflix

Streaming video

MIDiA Research has published its Q2 2020 UK Video Consumer Deep Dive report, with an update on where the leading streaming services are and how they have adapted to the ongoing disruption wrought by COVID-19.

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COVID fallout: BBC no longer considers UK Athletics value for money

Alistair Taylor

19 Aug 2020

Covid-19

covid

pandemic

COVID-19 exposed live entertainment as a vulnerable asset class , specifically following the pandemic-enforced postponement of live sports . One of the hardest hit during this hiatus and ensuing uncertainty has been athletics, which saw its largest engagement driver and the ‘greatest show on earth’ in the Olympic games postponed till 2021 .

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Facebook’s “Reels” bid to move into TikTok gap will fail

Hanna Kahlert

17 Aug 2020

Mobile content

Media

Social video

The rollout of Instagram Reels comes cleverly timed, sweeping in the wake of the announced TikTok ban to claim the many app users who will be searching for a new proposition on which to spend their attention.

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Free-to-Attend Event: Monetising Fandom

Mark Mulligan

10 Jul 2019

artist brands

artist data

audience data

Join us on Wednesday 17 th July in central London for MIDiA’s next free-to-attend event: Monetising Fandom in a Fragmented Content Landscape. Regular attendees of our events will know that they combine great new data and analysis with insightful panels and a mix of attendees not quite like at any other event, with representation from across multiple industries.

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