Blog: Audience Insight - Page 10

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Football looks to build digital engagement through Fortnite collaboration

Alistair Taylor

22 Jan 2021

endeavor IMG WME

Endeavor-owned IMG, acting as Epic Games’ licensing representative, has brokered deals with 23 football clubs to appear in the publisher’s free-to-play battle royale-style game Fortnite. Looking to capitalise on an increasingly valuable market, with diversifying revenue streams a paramount objec...

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The live versus streaming demographic paradox

Hanna Kahlert

5 Jan 2021

Artists demographic insight

As we begin 2021 with a vaccine on the near horizon, live venue businesses are holding on with whitening knuckles through the intermediate stricter lockdowns. However, the world has changed much in the year since the first social distancing measures were put in place – and navigating the future wi...

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What measures an artist's success in today's music industry?

Keith Jopling

23 Dec 2020

Strategy Media Streaming Music

It’s that time of year again for lists. Endless top albums and song rankings that can be a bonus for a music artist to be included on. A placement on an influential list (which ones those are is more of a debate these days, but let’s say Pitchfork for example, or Rolling Stone, or perhaps Fader ...

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Foxtel, diversifying for reach, launches freemium Kayo service

Alistair Taylor

28 Oct 2020

foxtel News Corporation Kayo

Australian pay-TV organisation Foxtel is launching a free version of its sport-centric streaming service Kayo in 2021. This follows a difficult year for the streaming service that saw its subscriber numbers recover to over 600,000 after suffering a significant decline following the initial COVID-19 ...

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Why DAZN is adapting to German consumer nuances with linear and digital bets

Alistair Taylor

22 Oct 2020

AZN sport-centric SVOD

DAZN’s recently-established position as the ‘Netflix of sport’ has been a hard fought one, requiring extensive rights investment in order to carve out a compelling proposition. In the markets where it has the best rights it has experienced the strongest adoption, with the converse equally true.

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Independent artist creativity and innovation in the age of COVID-19

Mark Mulligan

30 Sep 2020

Music Independent artists indie artists

The COVID-19 pandemic has turned the music industry upside down in many ways but among the direct artists community there have also been signs of resilience and creativity in the face of adversity. For these ‘unsigned’ artists, 2020 is both the best of times and the worst of times.

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European Professional Club Rugby goes OTT, pressing business over the needs of fans

Alistair Taylor

23 Sep 2020

EPCR European Professional Club Rugby OTT

Last Friday , European Professional Club Rugby (EPCR), the Heineken Champions Cup and the European Rugby Challenge Cup’s governing body announced the launch of its global over-the-top (OTT) streaming service, epcrugby.

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DAZN financials: Growth reliant on premium domestic rights

Alistair Taylor

14 Sep 2020

DAZN DAZN Group Perform

DAZN’s 2018 financials highlighted the difficulty of encouraging a transition to consume live sports digitally with its existing portfolio of rights. DAZN has not yet released its 2019 financials, but MIDiA has constructed a robust and accurate subscriber and revenue model for the sport-centric st...

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Is HBO Max about to disrupt Netflix domestically with relevant scripted drama?

Tim Mulligan

3 Sep 2020

Video Online video Streaming video

When Warner Media executives commissioned the retro gothic horror original Lovecraft Country for its new flagship streaming service HBO Max, they could not have imagined just how on message the show would prove to be.

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Can LiveScore learn valuable lessons from Eleven Sports’ UK failings?

Alistair Taylor

24 Aug 2020

streaming service LiveScore OTT

Streaming insurgent LiveScore launched its first ever over-the-top (OTT), ad-supported direct-to-consumer (D2C) streaming proposition in the UK back in June, harbouring a similar rights portfolio to that of Eleven Sports’ failed proposition back in 2018 .

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MIDiA’s UK video consumer deep dive Q2 2020 report

Tim Mulligan

20 Aug 2020

YouTube Netflix Streaming video

MIDiA Research has published its Q2 2020 UK Video Consumer Deep Dive report, with an update on where the leading streaming services are and how they have adapted to the ongoing disruption wrought by COVID-19.

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COVID fallout: BBC no longer considers UK Athletics value for money

Alistair Taylor

19 Aug 2020

Covid-19 covid pandemic

COVID-19 exposed live entertainment as a vulnerable asset class , specifically following the pandemic-enforced postponement of live sports . One of the hardest hit during this hiatus and ensuing uncertainty has been athletics, which saw its largest engagement driver and the ‘greatest show on earth...

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Facebook’s “Reels” bid to move into TikTok gap will fail

Hanna Kahlert

17 Aug 2020

Mobile content Media Social video

The rollout of Instagram Reels comes cleverly timed, sweeping in the wake of the announced TikTok ban to claim the many app users who will be searching for a new proposition on which to spend their attention.

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The gaming boom is driven by different genders in different age groups

Karol Severin

16 Apr 2020

covid-19 impact female gaming gamer demographihcs

We know that we are experiencing a spike in games engagement during this crisis. 21% of adult consumers in the US say they’ve spent more time playing games online ‘in the last two weeks’ (fielded in the 3rd week of March).

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The COVID bounce: How COVID-19 is reshaping entertainment demand

Mark Mulligan

27 Mar 2020

Covid-19 Entertainment Audience Insight

The economic disruption and social dislocation caused by the COVID-19 pandemic is not evenly distributed. Some business face catastrophe, while others thrive. The same is true across entertainment industries, ranging from a temporary collapse of the live business through to a surge in gaming activit...

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The age of the creators

Hanna Kahlert

17 Feb 2020

Content Creators Creator economy Audience Insight

Since early 2019, MIDiA has been publishing findings that we are moving progressively into a market dynamic in which creators are being empowered by technology to have greater direct control of their output, from conception to completion to monetisation.

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MIDiA’s podcast research – A response

Mark Mulligan

15 Jan 2020

Media midia podcast data midia podcast tracker

Last week we published a blog post highlighting some initial findings from our inaugural quarterly podcast tracking data . The results show Spotify in a leading position as a standalone platform, Apple Podcasts second and national broadcaster apps doing well.

Consumers spend 4.5 hours per day on digital entertainment

Dara Jegede

28 Oct 2019

Peak Attention Audience Insight Cultural trends

The average consumer now spends an estimated 30.73 hours per week on digital entertainment. This works out to approximately 4.5 hours per day. Allocating eight hours of work and seven hours of sleep, consumers then have about 4.

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Welcome to the post-peak Emmys

Tim Mulligan

27 Sep 2019

Digital audiences Emmys Video

Sunday night saw the 71stEmmy Awards broadcast live on Fox. Traditionally the Emmys have been the cornerstone of TV production credibility alongside the BAFTAs. However, the Oscars of the TV industry is facing two existential challenges which threaten its relevance: plummeting ratings, and the ongoi...

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Sports fans consumer trends 2019

Hanna Kahlert

4 Sep 2019

Fans Media and Marketing Sports

This post features excerpts from MIDiA’s recently published Sports and Marketing and Brands report, ' Sports Fans Consumer Trends 2019 ' by Alistair Taylor. Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propos...

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