Blog: DIY artists

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Gamers: The new frontier of music’s fan-centric growth

Cover image for Gamers: The new frontier of music’s fan-centric growth
Karol Severin
Music companies have begun to realise that as their industry has grown, it has also transferred much of its previous fan value into the subscription and song economy. The outbreak of COVID-19 and the subsequent halt of live music events (which, since the advent of streaming, became music’s key way of monetising fandom) increased the urgency with which monetising fandom in the digital era needs to be addressed by artists and their representatives.
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MUSIC & GAMING: A NEW WAY TO PLAY

Cover image for MUSIC & GAMING: A NEW WAY TO PLAY
Dara Jegede
MUSIC & GAMING: A NEW WAY TO PLAY New report explores how music companies and creators should rethink building and monetising fandom LONDON—Tuesday, April 13, 2021: MIDiA Research, in partnership with Twitch, release a report, Music & Gaming: A new way to play , examining the growing opportunity for music artists to leverage the games industry’s fan economy to develop their careers, connect with their audiences and monetise their craft.
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Calling all Artists!

Mark Mulligan
In partnership with independent distribution company Amuse, MIDiA Research is undertaking a detailed study of the music artist landscape. We are fielding a survey to the artist community , exploring issues such as: What success looks like to you Career aspirations The importance of signing to a record label Financial wellbeing Maintaining creative control If you are a singer, DJ, producer, performer, or in a band, then we’d love to hear your views.
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