Blog: insight

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Web 3.0 will be social-first

Hanna Kahlert

6 Dec 2021

web 3.0

social medi

Social

Fame has now been replaced by one-hit overnight viral sensations, niche can now be of more strategic value than mainstream , and 16-19-year-old males are buying high fashion on Fortnite. Digital-first...

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Not all short-form video is created equal

Hanna Kahlert

3 Sep 2021

short form video

TikTok

YouTube

Over the last year, TikTok has more than doubled its weekly active user base across all demographics, surviving legislative threats in the US and becoming a trend setter across entertainment. New music...

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From network to Bulletin: Is this the future of Facebook?

Hanna Kahlert

10 Jun 2021

Social media

substack

Facebook

Due to generational shifts, the passage of time, and pure competition from other entertainment alternatives, social media is changing . Younger users are flocking to fast-paced, original content-driven...

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The live versus streaming demographic paradox

Hanna Kahlert

5 Jan 2021

Artists

demographic

insight

As we begin 2021 with a vaccine on the near horizon, live venue businesses are holding on with whitening knuckles through the intermediate stricter lockdowns. However, the world has changed much in the...

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Zombies and vaporwave: Consumer vibes in 2020

Hanna Kahlert

12 Sep 2020

Vapourware

synth wave

lofi

News has become culturally vital in 2020. In a year of global health, social and economic disruption, it now possesses a relevant edge to compete vigorously for consumer attention in a saturated content...

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Introducing MIDiA Fuse

Tim Mulligan

28 Sep 2017

data tool

Digital economy

Fuse

On October 16th MIDiA Research will officially launch Fuse. Fuse is a next generation data tool, which will revolutionise how research and insights teams access and utilize their data sources. In a world...

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