Fame has now been replaced by one-hit overnight viral sensations, niche can now be of more strategic value than mainstream , and 16-19-year-old males are buying high fashion on Fortnite. Digital-first...

Over the last year, TikTok has more than doubled its weekly active user base across all demographics, surviving legislative threats in the US and becoming a trend setter across entertainment. New music...

Due to generational shifts, the passage of time, and pure competition from other entertainment alternatives, social media is changing . Younger users are flocking to fast-paced, original content-driven...

As we begin 2021 with a vaccine on the near horizon, live venue businesses are holding on with whitening knuckles through the intermediate stricter lockdowns. However, the world has changed much in the...

News has become culturally vital in 2020. In a year of global health, social and economic disruption, it now possesses a relevant edge to compete vigorously for consumer attention in a saturated content...

On October 16th MIDiA Research will officially launch Fuse. Fuse is a next generation data tool, which will revolutionise how research and insights teams access and utilize their data sources. In a world...