MIDiA Blog - Page 42

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

You can play Snoop Dogg in Call of Duty, but you can’t PLAY him

Cover image for You can play Snoop Dogg in Call of Duty, but you can’t PLAY him

Karol Severin

21 Apr 2022

Call of Duty dropped the ‘Tracer Pack: Snoop Dogg Operator Bundle’, costing 2,400 COD Points ($19.99). It comes with Snoop’s playable skin, his own voice lines and progression path towards unlockable weapons and rewards including sprays, stickers, emblem, weapon charms and four operator outfits etc.

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Why Musk’s Twitter takeover will not be the last attempt at a social platform acquisition

Cover image for Why Musk’s Twitter takeover will not be the last attempt at a social platform acquisition

Hanna Kahlert

21 Apr 2022

Elon Musk is not one to shy away from making waves with strategic curveballs – and his latest moves to acquire Twitter are no exception. Less than a month after attaining the second largest shareholding position in the company at 9.

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Podcasts’ music opportunity both serves audio creators and inspires listeners

Cover image for Podcasts’ music opportunity both serves audio creators and inspires listeners

Annie Langston

21 Apr 2022

exclusive content

As the audio market becomes more saturated, solving creator pain points becomes essential for both platforms and networks. Music licensing is becoming a crucial component of podcast creation but the often-complicated process is limiting both creator and rights holder opportunities.

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Forget peak Netflix, this is the attention recession

Cover image for Forget peak Netflix, this is the attention recession

Mark Mulligan

20 Apr 2022

peak attention economy

Attention economy

Forget peak Netflix, this is the attention recession Netflix’s Q1 2022 results caused a stir, with subscriber numbers down by 0.2 million from one quarter earlier. Some are calling this ‘peak Netflix’, but this is not a Netflix-specific issue.

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Sony continues investing in Epic Games

Cover image for Sony continues investing in Epic Games

Karol Severin

19 Apr 2022

Sony continues investing in Epic Games Although Microsoft stole the headlines with its acquisition of Activision early this year, Sony is certainly not just standing on the side-lines. Last week, it announced a significant $1 billion investment into Epic Games.

min read

Digital inflation and the looming video subscriber crunch

Cover image for Digital inflation and the looming video subscriber crunch

Tim Mulligan

19 Apr 2022

subscriber retention

2022 is proving to be a challenging time for video subscription services. With the D2C big bang moment now in its third year, the initial wave of subscriber adoption is giving way to the challenge of sustainability.

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Why the remix challenge is primed for a revival

Cover image for Why the remix challenge is primed for a revival

Tatiana Cirisano

14 Apr 2022

music marketing

Remix challenges have been part of the record label toolbox for more than a decade. Artists let contestants purchase or earn song stems; then the artist and fans vote on the best remixes. The idea is simple: contestants get a shot at recognition from their favourite artists (as well as their 15 seconds of fame), plus prizes; and artists get to increase their profiles and deepen fan engagement.

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Facebook versus TikTok – a tale of two diverging social apps

Cover image for Facebook versus TikTok – a tale of two diverging social apps

Richard Broadhurst

14 Apr 2022

Facebook versus TikTok – a tale of two diverging social apps The Washington Post’s recent report on how Meta (parent company of Facebook) paid a public relations company to discredit TikTok highlights the competitive pressures being felt by the world’s largest social app group.

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Meta’s 2024 vision for AR glasses demonstrates the tech barrier to the metaverse

Cover image for Meta’s 2024 vision for AR glasses demonstrates the tech barrier to the metaverse

Hanna Kahlert

13 Apr 2022

Mark Zuckerberg is pushing for an ‘iPhone moment’ with his company’s Project Nazare, announcing AR glasses due to come in 2024, with hints at upgrades already in the works for 2026 and 2028. Not only would this cast his company in a new light, embattled as it is by regulatory attempts and negative PR, which the rebrand from Facebook to Meta has failed to shake entirely, but it would also place Meta at the ideal position to facilitate the interaction between consumers and the proposed metaverse – an underpinning for the predicted Web 3.

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Podcast subscriptions are a key territory for the audio market

Cover image for Podcast subscriptions are a key territory for the audio market

Annie Langston

12 Apr 2022

Podcast subscriptions offer both a direct revenue stream for audio creators and provide fans with an amplified audio experience. Despite the percentage that the subscription services take from the earrings, this is a steady income source for creators, and the model is being adopted by the large audience platforms.

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Warner Bros. Discovery is real – now comes the hard part

Cover image for Warner Bros. Discovery is real – now comes the hard part

Tim Mulligan

12 Apr 2022

Warner Bros. Discovery

On Friday, Discovery, Inc . and AT&T Inc . announced that they have concluded their transaction to combine the WarnerMedia business with Discovery. This combination finally completes a process that began last May and creates a new major standalone global media and entertainment company, Warner Bros.

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Unreal is evolving from a games development tool to a story-telling tool

Cover image for Unreal is evolving from a games development tool to a story-telling tool

Karol Severin

7 Apr 2022

Unreal Engine 5

games development

Epic Games, the developer of Fortnite, launched Unreal Engine 5 (UE5) this week. Despite being in works for a few years and in private Beta for most of 2021, the overall product strategy focusses on tapping into the latest consumer and creator trends.

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SiriusXM’s podcast partnership sets new precedent for the audio market

Cover image for SiriusXM’s podcast partnership sets new precedent for the audio market

Annie Langston

7 Apr 2022

At the kick-off of the audio battle, some of the largest tech platforms – most notably Spotify and Amazon – entered the ring by purchasing various podcast networks. These pre-emptive moves aimed to excel their position in this developing market, and in Spotify’s case, have helped them become the leader in the digital audio space.

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Fake artists are what happens when fandom dies

Cover image for Fake artists are what happens when fandom dies

Mark Mulligan

7 Apr 2022

Cultural trends

The topic of ‘fake artists’ refuses to go away . For those who have been on Mars for the last couple of years, fake artists refer to artists who release under a streaming pen name but do not build any artist profile around the music.

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Why entertainment could reach new levels of fragmentation in 2022

Cover image for Why entertainment could reach new levels of fragmentation in 2022

Hanna Kahlert

6 Apr 2022

Since the direct-to-consumer (D2C) ‘big bang moment’ of video in 2019, entertainment propositions have been multiplying rapidly across all entertainment genres. This is about to become critical as the attention economy constricts post-Covid, with the return of ‘in real life’ (IRL) activities and remote working driving increased screen fatigue.

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Is the catalogue acquisition market betting tomorrow's success on yesterday's metrics?

Cover image for Is the catalogue acquisition market betting tomorrow's success on yesterday's metrics?

Tatiana Cirisano

5 Apr 2022

music industry investment

music catalogue

The music industry spent $5.3 billion on music catalogue acquisitions in 2021, according to MIDiA's most recent market report , not counting another $6.7 billion that was invested into music companies or music catalogue acquisition funds.

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How the future of sports coverage will increasingly resemble gamified sports betting

Cover image for How the future of sports coverage will increasingly resemble gamified sports betting

Tim Mulligan

5 Apr 2022

Swedish video provider NENT Group has announced that its UK launch in H2 2022 will be adding live sports to its Nordic-drama focused content line to its flagship subscription video on demand (SVOD) service; Viaplay .

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The future of music consumption is (re)creation

Cover image for The future of music consumption is (re)creation

Kriss Thakrar

4 Apr 2022

Creator economy

The music industry has grown at a record rate , led by streaming and boosted by an influx of an increasingly relevant revenue source: non-DSP streaming (via platforms such as TikTok and Twitch). This growth is an indicator of a major shift in music that will define it going forward, both culturally and as a business.

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YouTube could create a video and audio relationship to compete with music streaming platforms

Cover image for YouTube could create a video and audio relationship to compete with music streaming platforms

Annie Langston

31 Mar 2022

Audio content is most often created without visuals, with creators relying on their voice to engage listeners. However, as podcasting continues to develop, more platforms are looking for differentiated ways of appealing to audio creators and enriching their content.

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From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy

Cover image for From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy

Hanna Kahlert

30 Mar 2022

This years’ Oscars were overshadowed by the onstage physical altercation between Will Smith and Chris Rock, with any news of historical awards (Jane Campion was the third woman in history to take home Best Director, for one) largely overshadowed by the digital presence of the Will Smith commentary.

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