Reports

Cover image for One Billion-Plus YouTube Music Videos

One Billion-Plus YouTube Music Videos
Latin Takeover

Mark Mulligan

17 Apr 2019

Spotify YouTube YouTube

While rightsholders and YouTube fought a bitter war of words around Article 13 in 2018, the platform further underscored its importance for creating global superstars. With audiences fragmenting into algorithmically defined niches, YouTube and Vevo continue to create truly global scale audiences.

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Profiling the Live Music Consumer
How Streaming Behaviours are Changing the Face of the Live Music Business

Zach Fuller

12 Apr 2019

Spotify YouTube Deezer

Live music revenues grew dramatically throughout the piracy years of the 2000s and early 2010s, with festivals in particular gaining popularity while the recorded music industry grappled with the existential threat of peer-to-peer (P2P) downloads. However, the recorded music industry is in a very different place now than it was then.

Cover image for El mercado latinoamericano de transmisión de música

El mercado latinoamericano de transmisión de música
YouTube y Spotify se consolidan

Leo Morel

4 Apr 2019

Streaming Streaming Music Latin America

Una imagen a 20.000 pies: Latinoamérica se ha convertido rápidamente en uno de los más importantes mercados de transmisión de música, debido a la acelerada adopción de los consumidores, creciente adquisición de teléfonos inteligentes, gran disponibilidad de servicios de transmisión y el rápido crecimiento en los ingresos tanto de pago com...

Cover image for Youtube e Spotify tomam conta do mercado latino-americano de streaming de música

Youtube e Spotify tomam conta do mercado latino-americano de streaming de música

Leo Morel

2 Apr 2019

Streaming Streaming Music Latin America

Visão Geral: A América Latina tornou-se um dos mais importantes mercados de streaming de música devido a fatores como a acelerada adoção por parte do consumidor, a crescente proliferação de smartphones, a significativa oferta de serviços de streaming e o rápido crescimento das receitas das assinaturas gratuitas e pagas.

Cover image for E-sports

E-sports
An Alternative Future for Televised Sports?

Alistair Taylor, Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

1 Apr 2019

YouTube Amazon Google

E-sports continue to gain attention, with more brands seeking to enter the space populated as it is by a succession of new leagues, competitions and teams. But for all the hype, e-sports has not yet managed to deliver the scale of audience that the market activity warrants.

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SVOD Stacking
Direct to Consumer Services Set to Move the Needle

Tim Mulligan

25 Mar 2019

Streaming US UK

In the attention economy, everyone is your competitor – a point well made by Netflix’s Reed Hastings’ observation that the company is now vying for viewer time with the popular game Fortnite. Now that we are entering the post-peak phase of the attention economy, the focus for video is shifting to the overlap between subscription video on dema...

Cover image for Four Marketing Principles for the Digital Economy

Four Marketing Principles for the Digital Economy
1.0

Georgia Meyer

14 Mar 2019

digital content context amazon studios

The ascent of the digital economy has resulted in a radical change of marketing principles, the consequences of which have not yet been sufficiently understood. This report outlines four marketing principles derived from the new rules shaping measurement, creativity, purchase behaviour and consumer agency in the digital economy.

Cover image for Latin America Streaming Music Market

Latin America Streaming Music Market
YouTube and Spotify Take Hold

Leo Morel

13 Mar 2019

Streaming Streaming Music iTunes

Latin America has fast become one of the most important streaming music markets due to accelerating consumer adoption, growing smartphone ownership, strong streaming service availability and fast-growing revenue across both free and paid. Brazil and Mexico, the leading regional markets, have the potential to become major music markets.

Cover image for The Voice Market and Behaviour Trends Overview

The Voice Market and Behaviour Trends Overview

Karol Severin

11 Mar 2019

Facebook Twitter iPhone

Despite being far from the mainstream at 9% penetration, voice control activity has established itself firmly in certain pockets of the digital entertainment landscape, be it among music subscribers in terms of entertainment or among Snapchat users within social media.

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Recorded Music Market 2018
Stream Engine

Mark Mulligan

7 Mar 2019

music sales Streaming Streaming Music

For the fourth consecutive year, recorded music revenues grew again in 2018 with streaming revenue the engine room of growth. For the first time, streaming became the majority of label revenue and its growth continues to outpace the decline of legacy formats.

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Games Streaming
Tech Major Disruption is Coming

Karol Severin

15 Feb 2019

tech majors Attention economy cross-platform gaming

Streaming is about to take the gaming world by storm. With new entrants including Google, Amazon, and Verizon, and others to come in the future, the traditionally siloed gaming model is becoming part of a wider cross-format, platform-agnostic play in the attention economy.

Cover image for Spotify Q4 2018 Earnings

Spotify Q4 2018 Earnings
Strong Subscriber Growth With a Hint of Profitability but Long-Term ARPU Deflation

Mark Mulligan

12 Feb 2019

Subscriptions Streaming Streaming Music

Spotify finished 2018 strongly, over performing in both subscriber and ad-supported MAU additions. This was accompanied by Spotify’s first ever profitable quarter and two major podcast acquisitions early in 2019, hinting at a positive year ahead. However, at the same time, premium ARPU continues a long-term decline.

Cover image for Streaming Video Consumer Trends Q4 2018

Streaming Video Consumer Trends Q4 2018
Reaching The Post-Peak Attention Economy

Alistair Taylor

6 Feb 2019

Apple YouTube Netflix

With streaming video subscriptions surpassing that of pay-TV in Q1 2018, traditional linear providers are under growing pressure to better understand consumer consumption habits. Pay-TV failed to entice the younger audience to engage with its services as the digital landscape is successfully catering to their consumption needs.

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Music Publishing Acquisitions
Bubble Business or Sustainable Market?

Zach Fuller

4 Feb 2019

Apple Spotify Warner Chappel

Music publishing mergers and acquisitions have boomed in recent years, invigorated by streaming’s user growth and the multitude of revenue options becoming available outside of music sales, such as micro syncs afford by user generated content (UGC) on YouTube and the steep growth of podcasts.

Cover image for MIDiA Research Music Forecasts 2018–2026

MIDiA Research Music Forecasts 2018–2026

Mark Mulligan

1 Feb 2019

Business Strategy

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are retail values and in billions of US dollars unless otherwise stated. Retail values refer to total revenues generated, including retailer margin, music publishing royalties and sales tax.

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Digital Consumer Ad Profiles
Targeting Music and Video Streamers

Georgia Meyer

28 Jan 2019

Spotify Radio YouTube

Digital music and video consumers navigate an increasingly nuanced landscape of content formats, from paywalled to ad-supported to social. Levels of engagement with new social formats vary considerably amongst weekly active users (WAUs) of three of the main music streaming services (Spotify, Apple Music and Amazon Prime Music) and video streaming s...

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Quarterly Digital Content Trends Q4 2018

Tim Mulligan

23 Jan 2019

Spotify YouTube Deezer

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded each quarter in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2017 and Q4 2018 across music, video, games and social.

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Sports Viewing 2018
SVOD Taking Over?

Alistair Taylor

17 Jan 2019

Willingness to pay Spotify Discovery

Facing the menacing presence of streaming alternatives, TV networks find themselves under growing pressure to ensure that viewing patterns are strong enough to deliver a return on expensively acquired sports rights. Against this backdrop, sports viewing in Q3 2018 was largely one of stagnation, remaining flat at 38%, while free streaming declined.

Cover image for Africa and Asia Music Repertoire Shares

Africa and Asia Music Repertoire Shares

Mark Mulligan

14 Jan 2019

iTunes Spotify YouTube

This report provides repertoire splits across streaming music services in a number of sub-Saharan African and Asian markets. Also presented are details on the key labels, artists and genres for each of the countries covered. Companies and brands mentioned in this report: Apple Music, Avex, AWA Music, Boomplay, Cashtime, Chocolate City, Deezer, D-Hi...

Cover image for Consumer Willingness to Pay for Video Streaming Subscriptions

Consumer Willingness to Pay for Video Streaming Subscriptions

Tim Mulligan

8 Jan 2019

Streaming video SVOD Sports SVOD

This slide deck highlights consumer demand for video subscription services and preferred features, with detail for sub segments such as country, age, streaming service and video service preference. The data is pulled from MIDiA’s Q1 2018 Consumer Survey fielded in US, Mexico, Brazil, Japan, Sweden, Germany and the UK.

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