Addressable creator markets
An opportunity with many layers

Report by Mark Mulligan

29 Jul 2021

£4,000.00 excl. VAT

Music creators

artists

creator tools

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest....

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MIDiA Research video streaming subscription forecasts 2021-2027
Margins eclipse reach as developed markets dominate revenue growth

Report by Tim Mulligan

28 Jun 2021

£5,000.00 excl. VAT

Video

forecast

2021

This report presents the key figures, trends and drivers of MIDiA’s video streaming forecast model. The figures presented in this report are in billions of US dollars unless otherwise stated. An Excel...

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Podcast audiences
Competing for attention

Report by Mark Mulligan

20 May 2021

£3,000.00 excl. VAT

Podcasts

podcast strategy

Product Strategy

2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come...

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Sports audiences
The Gen Z opportunity

Report by Alistair Taylor

8 Feb 2021

£3,000.00 excl. VAT

Activision Blizzard

Amazon

amazon prime video

Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing and...

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Cultural Trends in 2021
Navigating a New Normal

Report by Hanna Kahlert

10 Dec 2020

£3,000.00 excl. VAT

Amazon

amazon prime video

Amuse

Behaviours under coronavirus-driven lockdowns accelerated underlying digital consumption trends. Remote working and ongoing restrictions mean streaming behaviour is up across formats and demographics...

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Creator Tools
The Music Industry’s New Top of Funnel

Report by Mark Mulligan

13 Nov 2020

£7,500.00 excl. VAT

creators

Music creators

artists

Music production has traditionally been, at best, an adjacent industry to the recording business, and at worst simply a cost centre. That is now all changing. COVID-19’s disruption catalysed the already-rapid...

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The Case for News in Video D2C Services

Report by Tim Mulligan

30 Oct 2020

£3,000.00 excl. VAT

news

news consumer

Video D2C

Digital disruption of the traditional pay-TV landscape was led by subscription video on demand (SVOD) services using scripted drama to gain consumer adoption, one of pay-TV’s very own four pillars....

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Podcasts Q2 2020
Spotify Takes an Early Lead

Report by Mark Mulligan

9 Oct 2020

£3,000.00 excl. VAT

Podcasts

podcast strategy

Product Strategy

Podcasts have become the next battle front for audio. Spotify’s ambitious content and product strategy have enabled it to become an early leader, but the podcast market is still in its infancy, with...

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Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

Report by Mark Mulligan

18 Sep 2020

£5,000.00 excl. VAT

streaming

music streaming

subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q1 2020 and annual...

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Post-Pandemic Programming
Surviving and Thriving in the Recession

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

9 Sep 2020

£5,000.00 excl. VAT

aeg

AMC Cinemas

Alphabet

COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks have created an unprecedented outlook for entertainment companies....

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Q2 2020 UK Video Consumer Deep Dive

Report by Tim Mulligan

19 Aug 2020

£3,000.00 excl. VAT

UK Video

UK SVOD

uk tv

UK video engagement in Q2 2020 remains primarily a two-horse race between subscription-based Netflix and ad-supported YouTube, which returned to dominance with 55% weekly average user penetration –...

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The Global Music Publishing Market
Streaming Shifts the Conversation

Report by Zach Fuller

22 Aug 2019

£3,000.00 excl. VAT

at&t

Amazon

Anchor

The effects of music streaming having supplanted both the download and the CD as the mainstream format for recorded music (accounting for 50% of total recorded revenue in 2018) are being keenly felt across...

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Tech Majors Market Shares Q1 2018
Advertising and Subscriptions Power Growth

Report by Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

7 Jun 2018

£3,000.00 excl. VAT

Alphabet

Amazon

Apple

In Q1 2018 advertising revenue and services revenue drove strong growth for the tech majors – Alphabet, Amazon, Apple, Facebook, with Alphabet and Apple retaining their respective leads in each of those...

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Spotify by the Numbers
Trials, Churn and Margin

Report by Mark Mulligan

26 Mar 2018

Amazon

Apple

apple music

This report presents analysis of Spotify’s key performance metrics as presented in the F1 filing in advance of its direct listing. The report focuses on business performance metrics, such as user acquisition...

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Apple Q4 (Calendar Q3) 2017
Quarterly Revenue Growth Underpins 2017 Revenue Revival

Report by Tunde Sowande

20 Nov 2017

Apple

iPhone 8

iPhone 8S

Apple continued its sales momentum this quarter with the launch of hardware products such as iPhone 8 and 8 Plus models in September. Both smartphones have incorporated new features, such as augmented...

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Paid Versus Free
Monetisation In The Post-Sales World

Report by Zach Fuller

24 Feb 2017

Apple

Blendle

facebook

As the app economy matures into an amorphous content landscape, a picture emerges of how free and pure subscription models impact the bottom-line of the creative industries across music, online video,...

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The Mainstreaming Of SVOD
How Apple Can Make Video Subscriptions Ready For Primetime

Report by Tim Mulligan

13 Aug 2015

Apple TV Pay-TV

traditional tv companies

tv networks

The 20,000 Foot View The digital revolution has created an increasingly fragmented TV landscape. Traditional Pay TV still clings to its old business model whilst Netflix and Amazon hammer on its door,...

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On Demand In Demand
Meeting The Needs Of The On Demand Fan

Report by Mark Mulligan

26 Jun 2015

£500.00 excl. VAT

Deezer

Pandora

Soundcloud

The 20,000 Foot View 2014 was undoubtedly streaming’s biggest year yet, growing by 39% and accounting for nearly a third of all digital revenues. But the market is a long distance yet from being in a...

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Video Market Country Profile: UK
Catch-Up TV Supercharges The Market

Report by Tim Mulligan

20 Apr 2015

£400.00 excl. VAT

US

United Kingdom

UK Online Video Market

The 20,000 foot view Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by...

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Mobile App Discovery
Imperfect Tools And The Overspend Or Die Dilemma

Report by Karol Severin and Martyn Davies

7 Apr 2015

£500.00 excl. VAT

supercell

Apple

uCool

The 20,000 Foot View Discovery is accentuating the app economy divide.  Superstar app developers can afford TV ads and supercharged digital campaigns to distinguish their apps from the ever-growing...

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