Reports: iPhone

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Streaming’s next growth phase
The necessity of differentiation

Report by Tatiana Cirisano

28 Oct 2022

Apple

Spotify

YouTube

DSPs have long been able to grow their subscriber bases despite all offering essentially the same experience. Yet the freemium model is reaching a saturation point, putting slow but steady pressure on...

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Tech Major Market Shares 2019
Amazon Powers Ahead

Report by Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

9 Apr 2020

Apple

iTunes store

Spotify

The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social....

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Latin America Streaming Music Market
YouTube and Spotify Take Hold

Report by Leo Morel

13 Mar 2019

Streaming

Streaming Music

iTunes

  Latin America has fast become one of the most important streaming music markets due to accelerating consumer adoption, growing smartphone ownership, strong streaming service availability and fast-growing...

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The Voice Market and Behaviour Trends Overview

Report by Karol Severin

11 Mar 2019

Facebook

twitter

iPhone

Despite being far from the mainstream at 9% penetration, voice control activity has established itself firmly in certain pockets of the digital entertainment landscape, be it among music subscribers in...

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Amazon Music
The Dark Horse Comes Out Of The Shadows

Report by Mark Mulligan

25 Sep 2017

Streaming

Streaming Music

Music Subscriptions

Back in the days when online music meant online CD sales, Amazon was the king. Then, along came Apple with iTunes music store and Amazon saw the throne snatched from its hands. No sooner had Apple started...

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