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Games Streaming Tech Major Disruption is Coming

Report by Karol Severin
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The 20,000 Foot View: Streaming is about to take the gaming world by storm. With new entrants including Google, Amazon, and Verizon, and others to come in the future, the traditionally siloed gaming model is becoming part of a wider cross-format, platform-agnostic play in the attention economy. This report examines game streaming’s far-reaching implications such as the disruption of publisher models, platform holders’ weakening platform protection, and tech majors’ efforts to integrate gaming into their entertainment full stack.

Key Findings:

  • The number            on-demand games subscription services will            in the next two years
  • Cross-platform games            services have an addressable audience            over one billion gamers
  • Gaming penetration            an average four percentage points            mobile, console and PC between            and            2018 in the large            markets
  • Watching TV            on these devices increased an                       points over the same period
  • PC gaming            declined from            to            between            2017                       2018 
  • The tech            have an increased interest in            due to synergies with their            businesses and their wider entertainment           
  • Games streaming            disrupt PC gaming first, but            device-agnostic gameplay will ultimately challenge            too

Methodological note: This report defines ‘on-demand games subscriptions’ as services with access to on-demand games (streaming or downloadable) as a primary feature. PS PLUS and Xbox Live Gold subscriptions have multiplayer access as a key value proposition and are therefore not included in this report’s analysis.

Companies and products mentioned: Alibaba, Amazon, AT&T, Bethesda, Electronic Arts (EA), EA Access, EA Origin Access, EA Origin Access Premier, iTunes, NVIDIA Geforce Now, Humble Monthly, Google, Microsoft, PlayStation Now, Project Stream, Project Xcloud, Spotify, Sony, Take Two Interactive, Tencent, Ubisoft, Verizon, Xbox Game Pass, Xbox All Access, YouTube

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