E-sports An Alternative Future for Televised Sports?

E-sports continue to gain attention, with more brands seeking to enter the space populated as it is by a succession of new leagues, competitions and teams. But for all the hype, e-sports has not yet managed to deliver the scale of audience that the market activity warrants. This does not mean that e-sports will fail to meet expectations, but rather that the path to success may differ from that being currently followed. Traditional sports may feel little meaningful threat in the near term, but as Gen Z ages, they may find distinctions between televised sports and watching gamers play increasingly irrelevant.

Companies and brands mentioned in this report: Amazon, Audi, AT+T, BBC, Caffeine, Coca Cola, eNations Cup, ESPN, FIFA, Fortnite, Geico, Google, FIFA, IOC, Live Nation, McLaren, NBA, NBA League, Ninja, Stadia, Sky, The Olympics, Tfue, The World Series, Twitch, Visa, YouTube

Already a MIDiA client?

Get full access to this report and assets

If this report caught your interest, get in touch with us today. Our reports are available for purchase and we provide subscription access to our full report library across this and all coverage areas.

Our client subscriptions include:

Full access to our extensive report catalogue
Best in class insights and data
Direct analyst guidance

I want to receive MIDiA's monthly newsletter

I want to receive marketing and communication updates from MIDiA Research, including emails about their services, events, and product updates

I understand that I can unsubscribe at any time and that my data will be processed in accordance with MIDiA Research's privacy policy

I want to join the MIDiA Panel

Panelists have the chance to participate in surveys and interviews about music and entertainment, and receive rewards in return. Panelists must be over 16.