MIDiA Case Studies

Case Studies

How Coachella put the power of UGC livestreaming on display

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Case Study by Tatiana Cirisano

1 Jun 2023

Business Strategy

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The Kings League
A sporting competition for the lean-in generation

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Case Study by Ben Woods

1 Jun 2023

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Taylor Swift and the art of building a fanbase

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Case Study by Hanna Kahlert

1 Jun 2023

Media and Marketing

Audience Insight

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How Max is already closing the audience gap

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Case Study by Annie Langston

1 Jun 2023

Business Strategy

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Covers.ai and why Universal Music Group’s call to keep AI away from streaming platforms may be too little, too late

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Case Study by Hanna Kahlert

2 May 2023

Media and Marketing

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PlayPilot
How social media behaviours can tackle the tyranny of choice

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Case Study by Ben Woods

2 May 2023

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An AI-generated Drake and The Weeknd collab is shaking the music industry

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Case Study by Mark Mulligan, Hanna Kahlert and Tatiana Cirisano

2 May 2023

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Good Good Golf
Leveraging the commercial power of the creator group

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Case Study by Sam Griffin and Ben Woods

3 Apr 2023

Call of Duty: Warzone

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Spotify’s new podcast features mimic music discovery

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Case Study by Annie Langston

3 Apr 2023

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Apple Music is winning over US 25-34s

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Case Study by Kriss Thakrar and Tatiana Cirisano

3 Apr 2023

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CD Baby’s ‘Stages’ can serve both passion and professionalism

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Case Study by Tatiana Cirisano

3 Apr 2023

Business Strategy

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Markiplier’s podcast breakthrough sets a new precedent for games creators

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Case Study by Annie Langston and Kazia Rothwell

3 Apr 2023

Audience Insight

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The Witcher
Netflix’s appeal to gamer fandom

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Case Study by Tim Mulligan, Karol Severin, Perry Gresham, Sam Griffin and Ben Woods

20 Mar 2023

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AI use cases in the entertainment industry
Electric Sheep, Mubert, Unreal Engine 5, Descript, Uhmbrella, and My AI

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Case Study by Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

20 Mar 2023

Critical Developments

Cultural Trends

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Global Radio illustrates the opportunities for radio’s digital transition

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Case Study by Annie Langston

1 Mar 2023

Business Strategy

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Just BeReal
Why simple can be better for social (and beyond)

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Case Study by Hanna Kahlert

1 Mar 2023

Media and Marketing

Audience Insight

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KERV Interactive dives into mainstream shopping TV

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Case Study by Tim Mulligan

1 Mar 2023

Business Strategy

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Artiphon’s Minibeats brings social music creation to Snapchat

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Case Study by Tatiana Cirisano

1 Mar 2023

Product Strategy

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How brand building freed Fred again.. from the song economy

Case Study

Case Study by Mark Mulligan and Tatiana Cirisano

1 Feb 2023

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Apple Music taps into mainstream music audience to grow podcast videos

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Case Study by Annie Langston

1 Feb 2023

Business Strategy

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Showing 1 to 20 of 67 results.