Audible competes with Spotify by considering the reasons consumers listen

Case Study

Case Study by Rutger Rosenborg

25 Jul 2024

Audience Insight

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OpenAI's Sora
From hype to pragmatism

Case Study

Case Study by Mark Mulligan, Tim Mulligan and Ben Woods

11 Jul 2024

Business Strategy

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'BBL Drizzy’
The eye of the storm for generative music AI

Case Study

Case Study by Hanna Kahlert and Tatiana Cirisano

27 Jun 2024

Business Strategy

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Fortnite
A cross-entertainment oasis?

Case Study

Case Study by Karol Severin

18 Jun 2024

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Popular Spotify podcasts are driving listeners to music streaming

Case Study

Case Study by Rutger Rosenborg

17 Jun 2024

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The New York Times leverages gaming to level up and stay current

Case Study

Case Study by Rhys Elliott

28 May 2024

Audience Insight

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YouTube meets a new era with DreamTrack and music video remixing

Case Study

Case Study by Tatiana Cirisano

30 Apr 2024

YouTube

Business Strategy

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SwanDive
An Immersive video subscription service optimised for the Apple Vision Pro

Case Study

Case Study by Tim Mulligan

11 Apr 2024

Business Strategy

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Is Audiomod the future of streaming, or just the beginning?

Case Study

Case Study by Mark Mulligan and Tatiana Cirisano

28 Mar 2024

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The Clueless
Accelerating virtual influencer growth

Case Study

Case Study by Ben Woods

26 Mar 2024

Business Strategy

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iHeartMedia is converting radio listeners to podcast listeners

Case Study

Case Study by Rutger Rosenborg

22 Feb 2024

Business Strategy

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007: Road to a Million is part of Amazon’s larger TV-streaming brand strategy

Case Study

Case Study by Tim Mulligan

6 Feb 2024

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Virgin Media Stream
Flexible bundling dynamics for cost-sensitive consumers

Case Study

Case Study by Tim Mulligan and Ben Woods

26 Jan 2024

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YouTube’s AI DreamTrack reflects a divided industry

Case Study

Case Study by Tatiana Cirisano

19 Dec 2023

Business Strategy

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Patchwork / Fortnite

Case Study

Case Study by Mark Mulligan and Kriss Thakrar

12 Dec 2023

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Magnifi

Case Study

Case Study by Tim Mulligan

5 Dec 2023

Audience Insight

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Disney Dreamlight Valley
Laying the foundations for interactive fan worlds

Case Study

Case Study by Ben Woods

23 Nov 2023

Product Strategy

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Kwebbelkop and WatchMeForever
Novelty appeal or AI revolutionaries?

Case Study

Case Study by Ben Woods

6 Oct 2023

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Frndly TV
Going the extra mile for the silver dollar

Case Study

Case Study by Tim Mulligan

6 Oct 2023

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Dance Cry Dance Break innovates subscriptions with artist storytelling

Case Study

Case Study by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Aug 2023

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