Reports: Case Studies

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

How the Bloodborne community filled the void with fan-made content

Pophouse Redefining catalogue investment for the fan economy

How Crunchyroll became a driver of anime’s fandom and scenes

How Charli XCX leveraged the hyperpop scene into a global movement

Microsoft ticks all the boxes for an in-game video platform

Spotify recognised podcasting’s true monetisation potential with its acquisition of Megaphone

Spotify is fighting the podcast platform wars on multiple fronts

Audible competes with Spotify by considering the reasons consumers listen

OpenAI's Sora From hype to pragmatism

'BBL Drizzy’ The eye of the storm for generative music AI

Fortnite A cross-entertainment oasis?

Popular Spotify podcasts are driving listeners to music streaming

The New York Times leverages gaming to level up and stay current

YouTube meets a new era with DreamTrack and music video remixing

SwanDive An Immersive video subscription service optimised for the Apple Vision Pro

Is Audiomod the future of streaming, or just the beginning?

The Clueless Accelerating virtual influencer growth

iHeartMedia is converting radio listeners to podcast listeners

007: Road to a Million is part of Amazon’s larger TV-streaming brand strategy

Virgin Media Stream Flexible bundling dynamics for cost-sensitive consumers