google Reports from MIDiA Research

Podcast audiences
Competing for attention

Report by Mark Mulligan

20 May 2021

2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come...

Creator Tools
The Music Industry’s New Top of Funnel

Report by Mark Mulligan

13 Nov 2020

£7,500.00 excl. VAT

creators

Music creators

artists

Music production has traditionally been, at best, an adjacent industry to the recording business, and at worst simply a cost centre. That is now all changing. COVID-19’s disruption catalysed the already-rapid...

The Case for News in Video D2C Services

Report by Tim Mulligan

30 Oct 2020

£3,000.00 excl. VAT

news

news consumer

Video D2C

Digital disruption of the traditional pay-TV landscape was led by subscription video on demand (SVOD) services using scripted drama to gain consumer adoption, one of pay-TV’s very own four pillars....

Podcasts Q2 2020
Spotify Takes an Early Lead

Report by Mark Mulligan

9 Oct 2020

£3,000.00 excl. VAT

Podcasts

podcast strategy

Product Strategy

Podcasts have become the next battle front for audio. Spotify’s ambitious content and product strategy have enabled it to become an early leader, but the podcast market is still in its infancy, with...

Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

Cover image for Music Subscriber Market Shares 4.0

Report by Mark Mulligan

18 Sep 2020

£5,000.00 excl. VAT

streaming

music streaming

subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q1 2020 and annual...

The Global Music Publishing Market
Streaming Shifts the Conversation

Cover image for The Global Music Publishing Market

Report by Zach Fuller

22 Aug 2019

£3,000.00 excl. VAT

at&t

Amazon

Anchor

The effects of music streaming having supplanted both the download and the CD as the mainstream format for recorded music (accounting for 50% of total recorded revenue in 2018) are being keenly felt across...

Paid Versus Free
Monetisation In The Post-Sales World

Report by Zach Fuller

24 Feb 2017

Apple

Blendle

facebook

As the app economy matures into an amorphous content landscape, a picture emerges of how free and pure subscription models impact the bottom-line of the creative industries across music, online video,...

Video Market Country Profile: UK
Catch-Up TV Supercharges The Market

Report by Tim Mulligan

20 Apr 2015

£400.00 excl. VAT

US

United Kingdom

UK Online Video Market

The 20,000 foot view Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by...

Mobile App Discovery
Imperfect Tools And The Overspend Or Die Dilemma

Report by Karol Severin and Martyn Davies

7 Apr 2015

£500.00 excl. VAT

supercell

Apple

uCool

The 20,000 Foot View Discovery is accentuating the app economy divide. Superstar app developers can afford TV ads and supercharged digital campaigns to distinguish their apps from the ever-growing...

The App Bubble Burst
The Coming App Economy Correction

Report by Karol Severin and Martyn Davies

5 Nov 2014

mobile

mobile apps

smartphones

The 20,000 Foot View In May 2014 we warned about potential risks of the Superstar App Economy. Too few apps were taking most of the revenue. Investors funded huge marketing and development budgets in a...

Unlocking YouTube
How YouTube’s Music Key Will Impact Subscriptions

Report by Mark Mulligan and Martyn Davies

16 Oct 2014

streaming

YouTube

music videos

The 20,000 Foot View YouTube is the globe’s leading digital music service but it delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in Content...

Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Report by Mark Mulligan

12 Aug 2014

google

Apple

Amazon

The 20,000 Foot View Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital...

Reports: google