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MIDiA Research global games forecasts 2025-2031

https://www.midiaresearch.com/games-forecasts

Most gamers prefer single-player games

Rhys Elliott

3 Oct 2024

It’s no secret that the bulk of AAA games market revenues come from in-game purchases , mostlyfrom live-service games. It’s also impossible to ignore that the live-service market is fiercely competitive.

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MIDiA Research 2025-2032 global music forecasts | Recalibration

Mark Mulligan

1 Jul 2025

Business Strategy Music Recorded music

We are pleased to announce the release of MIDiA’s annual music forecasts report. This is always a labour of love and takes a bit longer than some other entities’ forecasts as our approach is more Etsy than Amazon, with every single line of data (and there are thousands of them) being hand crafte...

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Gamers spend more time on social video than games

Rhys Elliott

5 Dec 2024

Twitch YouTube Xbox

Game publishers have long used third-party video platforms such as Twitch and YouTube as springboards for game promotion. In return, Twitch and YouTube receive ad- and creator-driven revenues (like donations).

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Chaos and uncertainty: Tariffs’ impact on gamers and the games market

Rhys Elliott

10 Apr 2025

Business Strategy Subscriptions Games

Tariff turmoil related to the US’ trade war is intensifying. Other countries have retaliated, and while Trump has eased tariffs in some countries, the situation is far from being resolved. The tariffs have major implications for the games market in the US.

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Cover image for MIDiA Research global games forecasts 2025–2031

MIDiA Research global games forecasts 2025–2031
The market is mature, so double-digit growth is a fantasy

Perry Gresham, Mark Qi and Rhys Elliott

30 Jan 2025

US Global Gaming

Interested in ' MIDiA Research global games forecasts 2025–2031' ? Access the free version here . Recent years have been tough for the games market. Like many industries, gaming overextended itself following the black swan event that was the COVID-19 pandemic.

Gamers aren’t finishing games, and that’s a problem

Rhys Elliott

24 Jul 2024

RPGs Assassin's Creed PlayStation

Every segment in the games market is facing challenges. While some experts remain optimistic about gaming’s growth pace returning in the near future, the truth is that many arguments for this never-ending growth are shaky.

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New research: What do gamers really think about generative AI in games?

Rhys Elliott

9 Jan 2025

take two interactive Generative AI Fandom

New year, new research! We capped off 2024 by asking a representative sample of gamers [n=6,300] how they feel about developers using generative AI to make games (and how it affects purchasing decisions).

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A fifth of gamers love couch co-op, so where are all the games?

Rhys Elliott

15 Nov 2024

console gaming PC EA

Couch co-op gaming, when two or more players in the same room play together co-operatively, already has some proven success stories: It Takes Two , a co-op-only platformer from EA studio Hazelight, has sold over 20 million copies.

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Live orchestras and game-specific songs: Death Stranding is a masterclass in harmonising games and music

Rhys Elliott

13 Mar 2025

Marketing Strategy Fandom Music

Key insights from this blog: There is ample opportunity for the games industry to leverage music to its advantage Key MIDiA data highlights that real-world live concerts using game music AND artists recording original music specifically for games are two underutilised strategies The music industry i...

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Music publishing forecasts: strong growth and more to come

Mark Mulligan

15 Aug 2024

Music publishing songwriters publishing forecasts

Following hot on the heels of our future of songwriting report , MIDiA is pleased to announce the release of our latest music publishing forecasts report . Here are some highlights. Thus far, the 2020s have been a good decade for the music publishing industry.

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Why do gamers play games? Half say mainly to relax, but the other half has different goals

Rhys Elliott

6 Mar 2025

Audience Insight Games Gaming

We are proud to have launched our new gamer segmentation , which focuses on motivations, attitudes, and underlying reasons behind gaming behaviours. This article zooms in on some key data and insights from our segmentation, based on both qualitative and quantitative data.

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What gamers really think about gen AI in games
Apathy, not outrage

Rhys Elliott

23 Dec 2024

Audience Insight

Game development budgets have spiralled out of control, leading game executives to cut costs and streamline their game development processes. It is no secret that generative AI (gen AI) is the tech industry’s current buzzword, but its potential is still disputed despite the hype.

Xbox’s Games Showcase points to a reckoning for game subscriptions

Rhys Elliott

13 Jun 2024

Xbox Game Pass Xbox Games

“Play it day one with Game Pass.” These words flashed on the screen 15 times during the Xbox Games Showcase 2024, which wowed critics and fans alike with a lineup of 30 Xbox games. Most of the titles are coming in 2024 or 2025, which is a huge turning point for Xbox.

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Is in-game advertising the next frontier for PC and console games?

Rhys Elliott

15 Jul 2025

Apple YouTube Netflix

In-game advertising (IGA) in AAA console and PC titles is experiencing a resurgence. Advancements in technology, shifting consumer behaviours, evolving monetisation strategies, and a now-mature games market have reignited interest. With AAA publishers adopting free-to-play models and hybrid monetisation – mirroring mobile gaming’s success – a...

The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week

Rhys Elliott

20 Feb 2025

YouTube Netflix TikTok

The attention economy is oversaturated. Games are not just competingwith other games but with TikTok, YouTube, Netflix, and well ... life. But the games industry – especially premium games on console and PC – has a unique twofold challenge: Supply : New AAA games can take five years or more to m...

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Golden years, golden opportunity
Older gamers are a key growth opportunity in a challenging games market

Rhys Elliott

28 May 2024

Audience Insight

Unlike in the past, gamers are now sticking with games through adulthood and into old age, leading to a growing segment of older gamers. Older gamers are a valuable segment posing a key growth opportunity for games companies in a stagnant market. Yet, most game makers do not currently cater to older gamers.

MIDiA Research 2024-2031 global music forecasts | Rise of the Global South

Mark Mulligan

23 May 2024

music forecasts streaming forecasts midia forecasts

It appears to be the time of year for music forecasts. Today, MIDiA is proud to announce the release of our global music forecasts report, which marks the tenth year of us building these! The full 75+ page report and 40+ page datasheet for 45+ countries and regions, is available to MIDiA clients and...

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MIDiA's gamer segmentation
Prioritise why – not just how – players engage with games

Rhys Elliott

25 Feb 2025

Amazon Netflix Gaming

The games landscape is more dynamic and interconnected than ever, demanding a deeper understanding of why players engage with games – not just how. We are proud to introduce MIDiA’s gamer segmentation, which focuses on motivations, attitudes, and underlying reasons behind gaming behaviours.

Gamers
A cross-entertainment summary

Karol Severin

18 Jun 2024

Business Strategy

This report presents the key figures, behaviors, and preferences of gamers across entertainment. Graphics in this report show selected gamer segments, compared to relevant consumer segments across entertainment as appropriate. An accompanying Excel file provides country-by-country figures and data for 60+ additional gamer segments, including by gam...

MIDiA’s five games trends to watch in 2025

Rhys Elliott

19 Dec 2024

Switch 20 second song Xbox Game Pass

The year 2024 has been eventful for the games market to say the least. Call of Duty came to Game Pass, Sony released its PS5 Pro console, live-service games faced a reckoning, and gaming has solidified its space at the heart of entertainment.

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