Four Marketing Principles for the Digital Economy 1.0
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The 20,000 Foot View: The ascent of the digital economy has resulted in a radical change of marketing principles, the consequences of which have not yet been sufficiently understood. This report outlines four marketing principles derived from the new rules shaping measurement, creativity, purchase behaviour and consumer agency in the digital economy. These four principles are a set of tools and concepts for driving effective ad campaigns that support the business of building sustainable brands in 2019 and beyond.
Four Marketing Principles:
- Measurement – new formula to gauge success: measures that fail to give attention to the relevance of intended audience risk their own MIDiA’s engagement score formula qualifies potential, taking account of audience and new digital contexts within marketing messages are delivered.
- Real-time purchase a revised marketing funnel: Social has inverted the traditional marketing With one simple piece of the entire marketing funnel, including can be delivered. This revised funnel illustrates the ways real-time is revolutionising marketing strategy and
- Opt-in – sought are better than ads New marketing channels have opened within the digital content ecosystem channels that court consumer attention than attempting to seize it, traditional advertising does. These new channels are changing the way and consumers relate to each
- Purpose – content and connected purpose: The age of information has empowered and changed their expectations of the role of companies should Social media is enabling constant and content co-creation that is the nature of advertising itself.
Companies and brands mentioned in this report: Amazon Prime Video, Amazon Studios, Boiler Room, Casper, Instagram, Nike, Red Bull Music Academy, Starbucks, Whalar