mark mulligan
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Mark Mulligan
Mark Mulligan is a Music Analyst and Founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
Game Pass’ updates mark a new era for Xbox
Musk calls UK government ‘tyrannical’ and TikTok could leave the US: is global culture going regional again?
A regulation-heavy year for social looms in 2025
Suno, Alexa, and the rise of ‘create to consume’
Global music industry enters new phase of recalibration, says MIDiA
Label services vendor landscape Rise of the atomised label
The problem with content
The music industry’s boiling frog moment
Why the music industry needs to learn to live with AI
AI music creators: music’s superfans
The future of music streaming: Change or be changed
Global recorded music revenues up 5.9% in H1 2025
Karra, bifurcation, and YouTube’s gain
MIDiA’s 2025 independent label survey
The unflattening of streaming
MIDiA Research 2025-2032 global music forecasts | Recalibration
Streaming is both retail and radio – it shouldn’t be
MIDiA Music Creator Survey 2025
