superfan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Beyond the anecdote: The need for a data-driven superfan definition
Bringing fandom to life: the rise of IRL superfan experiences
From fans to superfans | What’s missing from the game industry
Defining entertainment superfans Characteristics, categories, and commercial impact
Is it too soon to be talking about podcast superfans?
RIIZE: When listening to superfans goes too far
Billie Eilish delivered a superfan masterclass
What HYBE and UMG’s Q3 earnings tell us about superfans
Music in podcasts: Engaging superfans with a new album campaign strategy
The superfans of music superstars Identity and cut-through
Sony's $700 PS5 Pro is for superfans – it won’t really grow PlayStation’s playerbase
Superstars and their superfans Turning point
Superfans may not be super enough
The fandom eclipse How fan content is competing with IP
BlackPink, superfans and the video game threat to social video and streaming TV
Artist subscriptions are the superfan opportunity
The winning formula for Grand Theft Auto VI Games pricing strategy
Building fandom is about the journey, not the destination
