marketing
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Info-tainment, Kamala’s campaign failure, and the distortive role of social media marketing
Chasing the zeitgeist: why speed trumps creativity in social video marketing
Spotify wants to make podcasts a marketing driver for music
Paramount’s marketing for the new Mean Girls movie was totally fetch, but like, did it pay off?
From fans to superfans What’s missing from the games industry
Cultural movements A new take on mainstream for the fragmentation era
Audio’s entertainment value Examining audio listeners’ cross-entertainment lives
MIDiA Research 2026 predictions Change is the constant
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
AI chatbots The new conductors of entertainment
Beyond the screen How and why gaming merch and collectibles fuel fandom
H1 2025 music metrics Mixed fortunes
Scenes are the new markets Why and how entertainment should go niche
Streaming TV’s fight on social’s stage Tactics for a short-form video future
Pixels to playlists Music preferences and behaviours of gamers
Music discovery snapshot Q4 2024 Breaking through the noise
The superfans of music superstars Identity and cut-through
