creator tools

Video creator tools
Hardware user profile

Ben Woods

30 Sep 2024

Product Strategy

The democratisation of video creation has created an unprecedented opportunity for hardware tools companies. However, converting casual creators and beginners into high spenders is difficult given the financial and educational barriers creators must overcome.

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Video creator tools
Software user profile

Ben Woods

30 Aug 2024

Product Strategy Creator economy

The video creator software market is evolving fast. AI tools are carving out new workflows, and the democratisation of video creation is increasing demand from social video creators and professional videographers. Editing software and plugins remain key to monetisation, but challenges are emerging from subscription-adverse creators and users brough...

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The video creator economy’s challenge: not all creators want to pay for editing tools

Ben Woods

25 Jul 2024

Video creator tools editing Adobe Premiere Pro

Video creation has never been more accessible. More and more entertainment consumers are shifting from passive to lean-through consumption by creating their own content. However, those creators have different priorities from professional editors and videographers who have made up the video creator e...

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Can AI creator tools live up to their hype in 2025?

Ben Woods

19 Dec 2024

Video Product Strategy

Generative AI dominated discussions about the entertainment industry’s future in 2024. Whether it is music, video, games, audio, or social, both the immediate and long-term impacts of this technological revolution have been hard to ignore.

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Audio creators are the creator economy's unsung heroes

Rutger Rosenborg

14 Mar 2025

Business Strategy Audio Podcasts

Key insights from this blog: MIDiA's latest audio report, ' The audio creator opportunity ' , argues that brands and platforms can no longer afford to neglect audio creators Audio creators are a fast-growing force in the creator economy, driving demand for better tools and marketing They are more li...

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The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity

Ben Woods

25 Jun 2024

Video creator tools video editing Social video

Smartphones and social platforms have transformed video production from the domain of TV and cinema to a creation outlet for the masses. To capitalise on this opportunity, the video creator tools industry has pivoted towards simplifying and gamifying their tools for a mass market audience.

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The AI revolution sweeping video creator tools

Ben Woods

12 Mar 2024

Video

Streamlining the content creation process has become a key battleground for social video platforms. They are banking on AI shouldering most of the menial tasks associated with publishing a video, freeing up creator time to publish more content.

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MIDiA Research 2025–2031 music creator tools forecasts
AI comes to town

Mark Mulligan

28 Jan 2025

subscribers AI Business Strategy

This music creator tools forecasts report acts as a companion piece to MIDiA’s report “State of music creator economy: AI’s growing reach ” . This report provides analysis, market sizing, and forecasts for users and revenues for music creator tools revenues across the following categories: Software and services DAWs Music software (plug-ins...

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Want to monetise generative AI tools effectively? Then make them safe for creators

Ben Woods

17 Oct 2024

Creator economy Creators Adobe

Adobe wrapped its creativity conference on Wednesday after a slew of product announcements for creators. Much like last year’s MAX event, artificial intelligence was front and centre. Many of the demos focused on tools being brought to bear by Adobe Firefly, the company’s family of generative AI...

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How will AI change the video creator tools’ value chain?

Ben Woods

18 Apr 2024

creator tools Video creators Twitch

When it comes to selling software and hardware, the creatoreconomy resembles other types of hobby. Take sports: there are plenty of cheapfootballs and tennis rackets out there for consumers who want to start playing.

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Creators and the creator economy
Defining the undefinable

Karol Severin, Hanna Kahlert and Ben Woods

24 Jan 2025

Creators Cultural trends Creator economy

20 years since the launch of YouTube, the creator economy is not new – but it lacks a single clear definition. Different interest groups who interact with it all have their perspectives, but this lack of consistency can result in misunderstandings at best and strategic missteps at worst.

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Creators versus creation
Tackling headwinds and bifurcation

Ben Woods

23 Dec 2024

Creators Music creators Business Strategy

Headwinds are threatening the creator economy’s potential. Audience growth, social platform monetisation, and content saturation are creating friction that is leaving creators frustrated. Now, the red lights are flashing on the dashboard: the average weekly time consumers spend creating and producing content has fallen for the first time since 20...

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The price of AI creator tools is on the rise, but will consumers pay for them?

Ben Woods

12 Sep 2024

AI Creator economy Video creators

AI has provided a significant engagement opportunity for creator companies. It has enabled creative platforms to market a raft of new features to consumers on top of what they already offered, whether that is creator-focused platforms like Canva and Adobe Express or social video platforms such as Yo...

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The future revenue roadmap for ‘social’ platforms
Ads, subscriptions, and creator tools

Hanna Kahlert

14 Dec 2023

Product Strategy

As social platforms take a prominent role in the businesses of both professional creators and entertainment companies, and user creativity expands, social platforms have an opportunity to diversify their revenue streams and evolve their USPs in this changing marketplace.

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Will video editing tools still dominate in a world of AI video creation?

Ben Woods

16 Jul 2024

video editing AI video generators Video

Experimenting with tools is part and parcel of being a video creator. With each new video editor preset or plug-in comes an opportunity tore-think the creative process. Rather than being fixed, workflows are in a constant state of evolution as technology unlocks new ways to create.

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Why video creation tools must go niche to survive AI streamliners like Apple Intelligence

Ben Woods

11 Jun 2024

Social video creator tools Apple

Amid the flurry of recent generative AI announcements, Apple had been strangely quiet. This changed on Monday (June 11, 2024) when it announced Apple Intelligence at its WWDC24 developer conference. In short, Apple Intelligence is a suite of consumer-focused tools embedded into Apple products to enh...

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The audio creator opportunity
Audio creator behaviours and monetisation potential

Rutger Rosenborg

14 Mar 2025

Creators Subscriptions Spotify

Historically, YouTubers and TikTok influencers have received the lion’s share of mainstream attention as a creator class – but audio creators are increasingly active on the same digital platforms and operating within the same formats. As a result, the audio creator has become a jack of all trades, moving between copyediting, audio editing, and ...

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MIDiA Music Creator Survey 2025

Mark Mulligan

16 Jun 2025

Audience Insight Music Music creators

It is that time of the year again: the annual MIDiA Music Creator Survey is here. Every year, we field this survey to take the pulse of music creators globally, diving into topics such as career aspirations, services and tools used, challenges and hurdles faced, and much more.

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Music creator economy: recalibration

Mark Mulligan

26 Sep 2024

Music creators Creator economy Music creator tools

The music creator economy has been long in the making but was thrust into the wider music industry’s limelight with the Covid lockdowns triggering a surge in new creators. As with any bubble, many creator tools companies saw their ensuing surge flatten post-lockdown.

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Video creators: Tell us how you create for a chance to win a slice of our $1,000 prize pool

Ben Woods

17 Apr 2025

Audience Insight Video Creators

After a successful launch last year, MIDiA is returning with a new survey to ensure the voice of video creators is heard loud and clear across the industry. To achieve this, we are calling on all video creators – no matter their skill or what they create – to complete a quick survey to ensure th...

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