streaming video Reports from MIDiA Research

Consolidation and retention
How D2C is now driving video M&A strategy

Cover image for Consolidation and retention

Report by Tim Mulligan

30 Nov 2021

The D2C big bang moment of 2019/2020 opened up a new offensive front for media majors as they competed with the communications and tech majors for streaming audience market share, which was previously...

Video Consumer Snapshot Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Video Consumer Snapshot Q2 2021

Report by Tim Mulligan

28 Oct 2021

£3,000.00 excl. VAT

streaming

subscription video on demand

streaming video

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data in this deck is pulled...

Sci-fi video fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Sci-fi video fan consumer snapshot, Q2 2021

Report by Tim Mulligan

27 Aug 2021

£3,000.00 excl. VAT

Online video

YouTube

netflix

This slide deck presents sci-fi video fan consumer demand covering video services, live TV viewing, binge viewing, device viewing, YouTube consumption, and leading video services by WAU penetration. The...

MIDiA Research video streaming subscription forecasts 2021-2027
Margins eclipse reach as developed markets dominate revenue growth

Cover image for MIDiA Research video streaming subscription forecasts 2021-2027

Report by Tim Mulligan

28 Jun 2021

£5,000.00 excl. VAT

Video

forecast

2021

This report presents the key figures, trends and drivers of MIDiA’s video streaming forecast model. The figures presented in this report are in billions of US dollars unless otherwise stated. An Excel...

Q3 2020 US AVOD Consumer Deep Dive
The Roku Channel, Pluto TV, Tubi TV and IMDb TV

Cover image for Q3 2020 US AVOD Consumer Deep Dive

Report by Tim Mulligan

27 Nov 2020

£3,000.00 excl. VAT

AVOD

streaming video

d2c

Ad-supported video on demand (AVOD) continues to lag behind subscription video on demand (SVOD) in a US market still heavily focused on paid subscriptions. AVOD weekly active engagement grew steadily...

Q2 2020 UK Video Consumer Deep Dive

Report by Tim Mulligan

19 Aug 2020

£3,000.00 excl. VAT

UK Video

UK SVOD

uk tv

UK video engagement in Q2 2020 remains primarily a two-horse race between subscription-based Netflix and ad-supported YouTube, which returned to dominance with 55% weekly average user penetration –...

Attention Economy
Media Consumption Q2 2020

Report by Mark Mulligan

31 Jul 2020

£3,000.00 excl. VAT

media consumption

entertainment consumption

entertainment

This report presents MIDiA’s Q2 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour that reflects both...

Recovery Economics
Post-Lockdown TV

Report by Tim Mulligan

8 Jul 2020

£3,000.00 excl. VAT

Post-Lockdown

lockdown

recovery economics

As society emerges from the COVID-19 imposed lockdown, the ongoing impact on TV production will be significant; returning to normal means adapting to the constraints of social distancing. The increased...

D2C 2020
Media, Tech and Communications Majors Go Head to Head

Report by Tim Mulligan

30 Apr 2020

Media Majors

tech majors

Communications Majors

The current division between the new video D2C entrants of 2019/2020 has revealed a strategic split between those that are leveraging established distribution advantages versus those focused on monetising...

Building Show Fandom in the Streaming Era

Report by Tim Mulligan

13 Feb 2020

£3,000.00 excl. VAT

tv show marketing

Marketing

streaming tv shows

The direct-to-consumer (D2C) video big bang moment is getting into stride, with Peacock and HBO Max following Apple TV+ and Disney+ into the already-congested video streaming marketplace. TV show marketing...

US Video Consumer Behaviour Q4 2019
End of the Beginning for the Streaming Transition

Cover image for US Video Consumer Behaviour Q4 2019

Report by Tim Mulligan

30 Jan 2020

£3,000.00 excl. VAT

DTC

direct-to-consumer

D2C entrants

This report presents key trends and analysis from MIDiA’s quarterly Video Brand Tracker survey, including devices for viewing, video streaming activities, subscription video on demand (SVOD),...

TV Network Rankings
Brand Equity and the Weaponisation of Originals

Report by Amanda Stears

8 Nov 2019

£3,000.00 excl. VAT

tv viewing

TV streaming

live TV

The big streaming networks Netflix and Amazon have become the powerhouses of video brand equity by simultaneously weaponising TV shows as acquisition tools and assimilating the brands of traditional networks...

Direct to Consumer 1.1
Video’s Big Bang Moment

Report by Tim Mulligan

14 Oct 2019

£4,000.00 excl. VAT

DTC

direct-to-consumer

streaming

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches...

US Streaming Video
How Ad Supported Will Reshape the Market

Report by Tim Mulligan

11 Oct 2019

£3,000.00 excl. VAT

AVOD

ad-supported

paywall challenge

In the shift to streaming, advertising has been sidelined by the growth of streaming video on demand (SVOD) in the US video market. However, Hulu’s growth, along with increasing competition for consumers’...

Southeast Asia Video Streaming Deep Dive

Report by Amanda Stears

30 Aug 2019

£3,000.00 excl. VAT

streaming

streaming video

SVOD

Video streaming services in Southeast Asia first appeared in 2015 and have evolved into the main video consumption platforms for local consumers. With a combined population of 371.65 million, and a combined...

TV Show Fandom
Streaming Redefines TV Show Success

Report by Amanda Stears

30 Aug 2019

streaming

streaming video

TV show

The scripted drama boom and the rise of streaming have dramatically reshaped TV consumption and viewing habits. The act of watching a TV show is no longer confined within the four walls of the living...

US SVOD Subscriber Deep Dive
2019

Cover image for US SVOD Subscriber Deep Dive

Report by Tim Mulligan

31 Jul 2019

£3,000.00 excl. VAT

2019 US SVOD Subscriber Deep Dive

DTC

direct-to-consumer

In the build-up to the Disney+ launch in November 2019, the US market is dominated by the big five of Netflix (currently number one for paid subscriptions with 60.2 million), Amazon Prime Video, Hulu,...

Netflix After Q2 2019
Post-Peak or Strategic Reset?

Report by Karol Severin, Tim Mulligan and Amanda Stears

25 Jul 2019

Free Report

netflix

Netflix Q2 2019

post peak

With a market capitalisation 122 times its current annual net income, Netflix suddenly finds itself scrambling to justify its price-to-earnings ratio. The July 17th earnings call knocked 11% off the market...

Direct to Consumer
Video’s Big Bang Moment

Report by Tim Mulligan

7 Jun 2019

£5,000.00 excl. VAT

DTC

direct-to-consumer

streaming

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches...

US Cord Cutting Full Year 2018
Streaming Transition Picks Up Pace

Cover image for US Cord Cutting Full Year 2018

Report by Tim Mulligan

24 Apr 2019

£2,000.00 excl. VAT

cord cutting

cord shaving

Pay-TV

Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated in 2018, highlighting...

Reports: streaming video