Netflix Reports from MIDiA Research

The FAST advantage
Build sustainable consumer models

Report by Tim Mulligan and Ben Woods

14 Aug 2023

Amazon

Inflation and retention pressures are combining to make free ad-supported streaming TV (FAST) an appealing go-to-market strategy for video distributors.FAST is still underperforming significantly in engagement...

Streaming TV meets local
How local content commissioning regulation will reshape streaming output

Cover image for Streaming TV meets local

Report by Tim Mulligan

5 Jul 2023

Netflix

Amazon Prime

house of cards

US headquartered global video players have grown their business models outside of national regulatory frameworks. The streaming video on demand (SVOD) model is now being disrupted as national governments...

US SVOD consumer podcast engagement
Audio is the new spinoff

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Report by Annie Langston

1 Jun 2023

Apple

Spotify

As consumer attention fragments across platforms and content types, it is increasingly important for both streaming subscription video services and podcast creators to maximise their content reach. For...

Pre-empting video piracy in the streaming TV era

Report by Tim Mulligan

2 May 2023

Video

Netflix

Video piracy had been downgraded as a significant disruptive risk in the era of subscription video on demand (SVOD) and free ad-supported streaming TV (FAST). While peer-to-peer (P2P) file-sharing piracy...

AI and the future of music
The future is already here

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Report by Mark Mulligan, Hanna Kahlert and Tatiana Cirisano

2 May 2023

Spotify

Soundcloud

Netflix

Unlike most new technology hype cycles, the impact that artificial intelligence (AI) has on the world is already surpassing expectations. Within the music industry, AI will largely be an enabler and accelerant...

Burnishing the back catalogue
Retention in an inflationary era

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Report by Ben Woods

2 May 2023

Spotify

Video

Netflix

With inflation squeezing commissioning budgets, streaming-TV services are battling to demonstrate value to consumers who risk churning under pressure from the cost-of-living crisis. The big spend on new...

Web 3.0 is here
Navigating the new culture of digital entertainment

Report by Hanna Kahlert

2 May 2023

Spotify

YouTube

Netflix

AI has already hit entertainment at the industry level – and the impacts on audience culture will not be far behind. A variety of AI tools are now readily available on ‘fremium’ tiers at a consumer...

Profiling Steam users
A valuable gamer niche

Report by Karol Severin

6 Apr 2023

YouTube

Amazon

Netflix

For two decades now, Steam has been one of the go-to digital game distributors, particularly for computer gamers and developers. Yet, its weekly active audience does not quite reflect a fully representative...

Rebooting video fandom
Games as a video streaming genre

Report by Tim Mulligan, Karol Severin, Perry Gresham, Sam Griffin and Ben Woods

20 Mar 2023

Apple

Apple TV

Netflix

With gamers being mainstream, video streaming services and their content offerings can benefit by increasing focus on the preferences of gamers. Crucially, this enables subscription video on demand (SVOD)...

Attention economy
Reasons, not ways, to spend attention

Report by Hanna Kahlert

1 Mar 2023

Spotify

YouTube

Netflix

Audiences are consuming in different ways, on different platforms, and at different times – from lean-back passive viewing, to lean-forward on-demand, lean-in social engagement, and lean-through creation....

Music’s Instagram moment
The social music creation revolution

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Report by Tatiana Cirisano

1 Mar 2023

Consumer Behaviour

Apple

Spotify

Social media has steadily integrated music, and music creation tools have steadily become more social. These trends are converging, accelerated by shifts in consumer behaviour and artificial intelligence...

Year of change
Themes that will shape entertainment in 2023

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Ben Woods and Srishti Das

15 Feb 2023

Spotify

YouTube

Amazon

This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music, video, games, audio,...

Watch parties
Rebooting the watercooler moment

Report by Ben Woods

1 Feb 2023

Video

YouTube

Amazon

Group watching television with family and friends is being consigned to a bygone era. Algorithms are forcing entertainment consumers into silos through an endless stream of personally recommended content...

Podcast videos
Format blurring expands podcasts’ future

Report by Annie Langston

1 Feb 2023

creators

Apple

Spotify

Podcasts are breaking out of traditional audio and entering the video space, as nearly a quarter of consumers now watch podcast videos monthly. Visual elements for podcasts are becoming a crucial tool...

Nightlife in the new normal
Remote work shifts the entertainment balance

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Report by Tatiana Cirisano and Perry Gresham

4 Jan 2023

Apple TV

Netflix

twitter

Coronavirus pandemic work patterns are now ingrained in the United States, where 42% of consumers work from home and a fifth are hybrid workers. In the ‘new normal’, home workers spend less time on...

Stream, interact, repeat
Why SVOD needs a social engagement revolution

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Report by Ben Woods

4 Jan 2023

Video

YouTube

Netflix

Audience engagement with subscription video on demand (SVOD) services is sliding, with multi-tasking on social media often relegating shows to background viewing. Social media is the threat, but also the...

Social 2.0
Social media’s survival of the fittest, and how marketers fit in

Report by Ashleigh Millar

21 Dec 2022

YouTube

Netflix

Facebook

The history of social media has long been defined by continual evolution and iteration, but now shifts across the value chain are becoming more substantive, heralding a new era. Social platforms themselves...

2023 MIDiA predictions
Pivot point

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods

20 Dec 2022

Apple

YouTube

Amazon

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

Streaming’s next growth phase
The necessity of differentiation

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Report by Tatiana Cirisano

28 Oct 2022

Apple

Spotify

YouTube

DSPs have long been able to grow their subscriber bases despite all offering essentially the same experience. Yet the freemium model is reaching a saturation point, putting slow but steady pressure on...

After digital
The search for a cheaper cultural moment

Report by Hanna Kahlert

28 Oct 2022

Spotify

Pandora

Soundcloud

Audiences are becoming ever-more creative and this proclivity will come into its own over the coming period of economic, social, and political turbulence. To reconnect with each other while conserving...

Reports: Netflix