Reports: Netflix

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The new Hollywood
Tactics for YouTube’s TV takeover

Cover image for The new Hollywood

Ben Woods

August 2025

Creators

Streaming

YouTube

YouTube is consolidating its takeover of the living room TV set. What began in the US is now becoming a global phenomenon. With younger audiences increasingly spending more time watching social video on the TV, broadcasters and streaming TV services must find a way to respond.

The new Hollywood
Tactics for YouTube’s TV takeover

Cover image for The new Hollywood

Ben Woods

August 2025

Creators

Streaming

YouTube

YouTube is consolidating its takeover of the living room TV set. What began in the US is now becoming a global phenomenon. With younger audiences increasingly spending more time watching social video on the TV, broadcasters and streaming TV services must find a way to respond.

Is in-game advertising the next frontier for PC and console games?

Cover image for Is in-game advertising the next frontier for PC and console games?

Rhys Elliott

July 2025

Apple

YouTube

Netflix

In-game advertising (IGA) in AAA console and PC titles is experiencing a resurgence. Advancements in technology, shifting consumer behaviours, evolving monetisation strategies, and a now-mature games market have reignited interest. With AAA publishers adopting free-to-play models and hybrid monetisation – mirroring mobile gaming’s success – a...

The fandom eclipse
How fan content is competing with IP

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Tatiana Cirisano and Ben Woods

June 2025

superfan

YouTube

Netflix

Fan-made content is evolving from a support act to a fully-fledged competitor to entertainment IP. This is creating tension between IP holders and the fan community. Both parties want the IP they love to thrive in a saturated entertainment landscape. This report will unpack whether entertainment IP holders should view fan content creation as an opp...

AI futures
Culture wars

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Ben Woods, Tatiana Cirisano, Hanna Kahlert, Mark Mulligan and Kriss Thakrar

May 2025

Apple

Spotify

Deezer

AI is transforming culture, entertainment, business, and society at a rate unprecedented in the digital era. Unlike previous tech, AI is evolving at the speed of computing, not the human brain. Delivering as quickly as it promises, AI is breaking the mould.

Flipping the script
Game IP transmedia needs to evolve

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Rhys Elliott

May 2025

Amazon

Netflix

Xbox

The entertainment landscape is changing. As superhero fatigue sets in, game IP is now dominating screens, from HBO’s The Last of Us to the Minecraft movie. Unlike movie trends (Westerns, superhero movies), the game-to-movie trend is here to stay, as the games market is a cross-genre treasure trove of beloved IP and fandom, with new IP arriving fr...

Leveraging anime
A nuanced scene not a genre

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Ben Woods

April 2025

Netflix

Content

Entertainment

Engaging younger audiences remains the entertainment industry’s biggest challenge. However, Japanese anime is achieving this by growing penetration with each new generation of consumers. Key to this success is its ability to dovetail with the fragmented nature of modern entertainment consumption to reach consumers in their scenes.

Germany media consumption Q4 2024
Growth potential on all fronts

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Mark Mulligan

April 2025

US

UK

France

This report presents MIDiA consumer entertainment data across media, music, audio, and games. Data covered includes streaming music, podcasts, social media, games consoles, and much more. All data is from our Q4 2024 survey, fielded in US, Canada, Brazil,...

Streaming TV’s fight on social’s stage
Tactics for a short-form video future

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Ben Woods

February 2025

Streaming

live

YouTube

Streaming TV and social platforms have long competed for audience attention but from separate lanes. Now, these roads are merging in the social platforms’ favour as the likes of YouTube and TikTok evolve into kaleidoscopes of entertainment content, from vlogs and music videos to live sport and TV series.

MIDiA's gamer segmentation
Prioritise why – not just how – players engage with games

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Rhys Elliott

February 2025

Amazon

Netflix

Gaming

The games landscape is more dynamic and interconnected than ever, demanding a deeper understanding of why players engage with games – not just how. We are proud to introduce MIDiA’s gamer segmentation, which focuses on motivations, attitudes, and underlying reasons behind gaming behaviours.

MIDiA’s 2025 predictions
It’s social’s stage now

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Mark Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano, Ben Woods, Rutger Rosenborg, Rhys Elliott and Olivia Jones

December 2024

Apple

Spotify

YouTube

The creator economy reshaped entertainment in the first half of the 2020s and social wasthe big winner, now positioned at the centre of the entertainment economy. In 2025 wewill see the second-order effects begin to play out, set against the backdrop of attentionsaturation, content commodification, and increased focus on profit.

The single-player opportunity
Course correcting from a red to blue ocean

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Rhys Elliott

September 2024

YouTube

Netflix

Xbox

The AAA PC and console games market is facing growth issues, money is more expensive, and developers are facing pressure to become leaner, more profitable, and take fewer risks. Many game makers, including those that found initial success in single player, have been chasing the live-service trend.

The FAST advantage
Build sustainable consumer models

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Tim Mulligan and Ben Woods

August 2023

Streaming

Amazon

Netflix

Inflation and retention pressures are combining to make free ad-supported streaming TV (FAST) an appealing go-to-market strategy for video distributors.FAST is still underperforming significantly in engagement terms when compared to its video rivals, but there are promising signs.

Streaming TV meets local
How local content commissioning regulation will reshape streaming output

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Tim Mulligan

July 2023

Netflix

Amazon Prime

house of cards

US headquartered global video players have grown their business models outside of national regulatory frameworks. The streaming video on demand (SVOD) model is now being disrupted as national governments respond to domestic concerns over the erosion of local TV and film industries and the supplanting of local cultural output.

US SVOD consumer podcast engagement
Audio is the new spinoff

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Annie Langston

June 2023

Apple

Apple

Spotify

As consumer attention fragments across platforms and content types, it is increasingly important for both streaming subscription video services and podcast creators to maximise their content reach. For streaming subscription video on demand (SVOD) services, podcasts provide new opportunities to reach and retain audiences.

US SVOD consumer podcast engagement
Audio is the new spinoff

Cover image for US SVOD consumer podcast engagement

Annie Langston

June 2023

Apple

Apple

Spotify

As consumer attention fragments across platforms and content types, it is increasingly important for both streaming subscription video services and podcast creators to maximise their content reach. For streaming subscription video on demand (SVOD) services, podcasts provide new opportunities to reach and retain audiences.

Pre-empting video piracy in the streaming TV era

Cover image for Pre-empting video piracy in the streaming TV era

Tim Mulligan

May 2023

Netflix

Netflix

Business Strategy

Video piracy had been downgraded as a significant disruptive risk in the era of subscription video on demand (SVOD) and free ad-supported streaming TV (FAST). While peer-to-peer (P2P) file-sharing piracy is a declining niche activity at 7% penetration, streaming piracy is has slightly increased to 10% as the cost-of living crisis and recessionary f...

Pre-empting video piracy in the streaming TV era

Cover image for Pre-empting video piracy in the streaming TV era

Tim Mulligan

May 2023

Netflix

Netflix

Business Strategy

Video piracy had been downgraded as a significant disruptive risk in the era of subscription video on demand (SVOD) and free ad-supported streaming TV (FAST). While peer-to-peer (P2P) file-sharing piracy is a declining niche activity at 7% penetration, streaming piracy is has slightly increased to 10% as the cost-of living crisis and recessionary f...

Burnishing the back catalogue
Retention in an inflationary era

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Ben Woods

May 2023

Spotify

Netflix

Disney

With inflation squeezing commissioning budgets, streaming-TV services are battling to demonstrate value to consumers who risk churning under pressure from the cost-of-living crisis. The big spend on new shows to grow playbook is not only unsustainable, but also out-of-step with the consumer appetite for classic content.

AI and the future of music
The future is already here

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Mark Mulligan, Hanna Kahlert and Tatiana Cirisano

May 2023

Spotify

SoundCloud

Netflix

Unlike most new technology hype cycles, the impact that artificial intelligence (AI) has on the world is already surpassing expectations. Within the music industry, AI will largely be an enabler and accelerant of already-existing trends and market shifts: the growth of self-releasing artists, the consumerisation of music-making, and the resulting o...

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Showing 1 to 20 of 197 results.