Reports: Netflix

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Defining entertainment superfans Characteristics, categories, and commercial impact

The new Hollywood Tactics for YouTube’s TV takeover

Is in-game advertising the next frontier for PC and console games?

The fandom eclipse How fan content is competing with IP

AI futures Culture wars

Flipping the script Game IP transmedia needs to evolve

Leveraging anime A nuanced scene not a genre

Germany media consumption Q4 2024 Growth potential on all fronts

Streaming TV’s fight on social’s stage Tactics for a short-form video future

MIDiA's gamer segmentation Prioritise why – not just how – players engage with games

MIDiA’s 2025 predictions It’s social’s stage now

The single-player opportunity Course correcting from a red to blue ocean

The FAST advantage Build sustainable consumer models

Streaming TV meets local How local content commissioning regulation will reshape streaming output

US SVOD consumer podcast engagement Audio is the new spinoff

Pre-empting video piracy in the streaming TV era