Spotify Reports from MIDiA Research

The global podcast opportunity
Unlocking format growth

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Report by Annie Langston

30 Nov 2022

While mainstream media tends to focus on podcast growth in Western territories, understanding digital-audio consumption on a global scale will be key to future growth. Each territory has unique listener...

Spotify Q2 2021 earnings
Slowdown arrives

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Report by Mark Mulligan

11 Aug 2021

£3,000.00 excl. VAT

Spotify

Spotify q2 21 earnings

spotify q2 21 filings

The growth headwinds that appeared in Q1 2021 manifested in a pronounced user growth slowdown in Q2, with ad-supported users hit hardest. Spotify has been through lean growth periods before, but what...

The changing context of consumption
Emerging consumer trends in a re-saturated attention economy

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Report by Hanna Kahlert

22 Jul 2021

£3,000.00 excl. VAT

consumer insight

streaming

digital first

Rampant attention competition has driven changes in entertainment consumption itself, exacerbated by the last year’s attention boom. Quality of attention and quantity of attention are increasingly differentiated,...

Live streamed concert demand
Ready for prime time

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Report by Mark Mulligan, Karol Severin and Kriss Thakrar

21 May 2021

£3,000.00 excl. VAT

live streamed concerts

live stream concerts

virtual concerts

Virtual concerts went from zero to a hundred at an unprecedented rate during the pandemic-shaped 2020, and the momentum carried through to 2021. But if lockdown years are like dog years, then so too the...

Podcast audiences
Competing for attention

Report by Mark Mulligan

20 May 2021

£3,000.00 excl. VAT

Podcasts

podcast strategy

Product Strategy

2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come...

Creator culture
The song becomes the feed

Report by Mark Mulligan and Kriss Thakrar

26 Apr 2021

£3,000.00 excl. VAT

creators

Music creators

creator tools

The creator tools marketplace is creating a revolution in the culture and business of music. The third decade of the millennium represents the opening of a new chapter for the music business, with the...

Spotify Q4 2020 earnings
ARPU pays the price for growth

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Report by Mark Mulligan

28 Feb 2021

£3,000.00 excl. VAT

Spotify

Spotify Q4

Spotify FY20

In 2020 Spotify accelerated the growth of its total user base, with emerging markets playing a key role. However, revenue increases became decoupled from user growth across all categories, resulting in...

Media consumption
Lockdown’s attention boom

Report by Mark Mulligan

12 Feb 2021

£3,000.00 excl. VAT

Media and Marketing

media consumption

entertainment consumption

2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their pockets. These conditions...

Sports audiences
The Gen Z opportunity

Report by Alistair Taylor

8 Feb 2021

£3,000.00 excl. VAT

Activision Blizzard

Amazon

amazon prime video

Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing and...

Music and Games Partnership Strategy
Beyond the Comfort Zone

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Report by Karol Severin

29 Jan 2021

£5,000.00 excl. VAT

music licensing

games music partnerships

in-game spending

Music companies are flocking to explore partnerships with games companies. Seeking a foothold in a fast-growing market, music companies are often looking for easy wins that fit traditional licensing models...

Music Product Strategy Re-boot
Time to Monetise Fandom, Not Access

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Report by Mark Mulligan

25 Jan 2021

£3,000.00 excl. VAT

music product strategy

music formats

artist formats

As streaming reaches maturity in many of the largest music markets and middle-tier artists struggle to make ends meet with the live music hiatus, the time has come for a music product strategy re-boot...

Sports Rights
The Great Reset

Report by Alistair Taylor

16 Dec 2020

£3,000.00 excl. VAT

Amazon

BT Sport

BT

COVID-19 exposed live entertainment as a vulnerable asset class during a global health crisis, rendering services overly reliant on live sports broadcasts as primary churn candidates. A major overhaul...

Cultural Trends in 2021
Navigating a New Normal

Report by Hanna Kahlert

10 Dec 2020

£3,000.00 excl. VAT

Amazon

amazon prime video

Amuse

Behaviours under coronavirus-driven lockdowns accelerated underlying digital consumption trends. Remote working and ongoing restrictions mean streaming behaviour is up across formats and demographics...

Spotify Q3 2020 Earnings
The Shift to Free

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Report by Mark Mulligan

27 Nov 2020

£3,000.00 excl. VAT

Spotify

Spotify Q3

Spotify q3 20 earnings

With three quarters of 2020 gone, Spotify has prospered during the most challenging of times, with consistent growth across most metrics. Q3 2020 saw a slight deviation from the script though, with ad-supported...

2021 Predictions
The Year of the Immersive Web

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

23 Nov 2020

£5,000.00 excl. VAT

amazon channels

Amazon Prime

Apple One

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports in 2021 and beyond....

Creator Tools
The Music Industry’s New Top of Funnel

Report by Mark Mulligan

13 Nov 2020

£7,500.00 excl. VAT

creators

Music creators

artists

Music production has traditionally been, at best, an adjacent industry to the recording business, and at worst simply a cost centre. That is now all changing. COVID-19’s disruption catalysed the already-rapid...

Podcasts Q2 2020
Spotify Takes an Early Lead

Report by Mark Mulligan

9 Oct 2020

£3,000.00 excl. VAT

Podcasts

podcast strategy

Product Strategy

Podcasts have become the next battle front for audio. Spotify’s ambitious content and product strategy have enabled it to become an early leader, but the podcast market is still in its infancy, with...

Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

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Report by Mark Mulligan

18 Sep 2020

£5,000.00 excl. VAT

streaming

music streaming

subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q1 2020 and annual...

Music Marketing
The Velocity Game

Report by Mark Mulligan

24 Aug 2020

£3,000.00 excl. VAT

Spotify

music marketing

marketing strategy

Music streaming has become so central to the functioning of the record label business model that labels are becoming beholden to streaming service optimisation. A shift towards ever-larger numbers of...

Music Discovery
Streaming’s Growing Role

Report by Mark Mulligan

24 Aug 2020

£3,000.00 excl. VAT

Music

music discovery

music recommendations

Radio has long led music discovery and continues to do so today. However, streaming – both audio and video – are making up ground fast, especially among more engaged and younger music fans. These...

Reports: Spotify