Reports: Spotify
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Defining entertainment superfans Characteristics, categories, and commercial impact
Social as the home of online scenes Going beyond viral moments
Streaming strongholds High-potential markets for global music players
The future of creator apps Fuelling engagement with fandom
Music consumer behaviour Q1 2025 Mixed signals
International success for local language artists A strategic playbook
AI futures Culture wars
2024 audio consumer profile Habits, platforms, and personas
Germany media consumption Q4 2024 Growth potential on all fronts
Breaking saturation Music streaming pricing strategy
The audio creator opportunity Audio creator behaviours and monetisation potential
Recorded music market shares 2024 Widening gaps
Music streaming consumer profile Q4 2024 Stabilisation and fandom slowdown
Social 2025 Navigating platforms for fan power
