attention economy Reports from MIDiA Research

From social media to creator tools
The evolution of UGC

Cover image for From social media to creator tools

Report by Hanna Kahlert

30 Sep 2021

The 20,000 foot view: Entertainment is suffering intense competition as audience attention time, already saturated before the pandemic, is hit by the gradual return of ‘in real life’ activities.…

Social media reboot
The rise of social 2.0 and the emancipation of the digital native

Report by Hanna Kahlert

19 Apr 2021

£3,000.00

4Chan

AOL

Clubhouse

Social media is entering a new phase of innovation. Facebook’s trio of applications, alongside Snapchat, Twitter and other incumbents, still have market dominance. However, the rapid growth of TikTok,…

Digital consumption habits
How tomorrow’s audiences will reshape entertainment

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Report by Hanna Kahlert

24 Mar 2021

£3,000.00

Amazon

amazon prime video

AppleTV+

Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised,…

2020 in review
Lockdown legacy impacts on entertainment

Report by Hanna Kahlert

24 Feb 2021

£3,000.00

Cultural Trends

lockdown

attention economy

Digital connections have filled the void left by real-world activities, globalising culture and experience. Yet this comes at the cost of deepening divides in trust and perspective. Changing economic…

Media consumption
Lockdown’s attention boom

Report by Mark Mulligan

12 Feb 2021

£3,000.00

Media and Marketing

media consumption

entertainment consumption

2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their pockets. These…

Attention Economy
Media Consumption Q2 2020

Report by Mark Mulligan

31 Jul 2020

£3,000.00

media consumption

entertainment consumption

entertainment

This report presents MIDiA’s Q2 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour that reflects both…

Consumer Engagement
Building Sustainable Brands in 2020 and Beyond

Report by Hanna Kahlert

20 Apr 2020

brands

engagement

targeting

Brands have an ongoing engagement problem. No matter how much data they use or how targeted they go, competition is fierce, consumer attention is saturated, and all usage comes at the expense of time…

Peak Attention
Competing in a Saturated Attention Economy

Report by Mark Mulligan and Karol Severin

11 Mar 2020

£3,000.00

the attention economy

attention economy

attention

Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from the analogue era was…

The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Report by Mark Mulligan

12 Dec 2019

£3,000.00

marketing and brands

Marketing

brands

The 20,000 Foot View Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to…

US Gamers
Targeting Games Franchises to Compete in the Attention Economy

Report by Karol Severin

27 Sep 2019

£3,000.00

Games franchises

games audiences

gamer behaviour

Games used to be isolated from other media activities. This has all changed with the rise of the attention economy, and the shift of gaming devices from purely consoles, to smartphones now supporting…

The Post-Peak Attention Economy
What’s Next for Entertainment?

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Report by Karol Severin

12 Sep 2019

Free Report

attention economy

cross entertainment

consumer behaviour

With only 24 hours in a day and an ever-growing number of entertainment services competing for consumer choice to spend them on, consumers have reached the limits of their available time – and therefore…

Sports Fans Consumer Trends 2019

Report by Alistair Taylor

6 Aug 2019

£3,000.00

peak attention economy

attention economy

value proposition

Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche rights. Pay-TV has the…

The Games Streaming Subscription Revolution
Meet the Players

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Report by Karol Severin

26 Jun 2019

£3,000.00

games streaming

streaming

games subscriptions

Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading…

Games Streaming
Tech Major Disruption is Coming

Report by Karol Severin

15 Feb 2019

£5,000.00

games streaming

games subscriptions

console platforms

Streaming is about to take the gaming world by storm. With new entrants including Google, Amazon, and Verizon, and others to come in the future, the traditionally siloed gaming model is becoming part…

On-Demand Ads
Why Ads Sought Are Better Than Ads Served

Report by Georgia Meyer

20 Dec 2018

attention economy

TV ads

YouTube ads

In the peak attention economy, audiences have little patience for poorly targeted ads, resulting in engagement with TV ads at crisis-level lows. Lean-in audiences, who exert the most control over their…

Reports: attention economy