attention economy Reports from MIDiA Research

Attention Economy
Media Consumption Q2 2020

Report by Mark Mulligan

31 Jul 2020

The 20,000 Foot View: This report presents MIDiA’s Q2 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour…

Consumer Engagement
Building Sustainable Brands in 2020 and Beyond

Report by Hanna Kahlert

20 Apr 2020

brands

engagement

targeting

The 20,000 Foot View: Brands have an ongoing engagement problem. No matter how much data they use or how targeted they go, competition is fierce, consumer attention is saturated, and all usage comes…

Peak Attention
Competing in a Saturated Attention Economy

Report by Mark Mulligan and Karol Severin

11 Mar 2020

£3,000.00

the attention economy

attention economy

attention

The 20,000 Foot View: Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from…

The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Report by Mark Mulligan

12 Dec 2019

£3,000.00

marketing and brands

Marketing

brands

The 20,000 Foot View Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to…

US Gamers
Targeting Games Franchises to Compete in the Attention Economy

Report by Karol Severin

27 Sep 2019

£3,000.00

Games franchises

games audiences

gamer behaviour

The 20,000 Foot View: Games used to be isolated from other media activities. This has all changed with the rise of the attention economy, and the shift of gaming devices from purely consoles, to smartphones…

The Post-Peak Attention Economy
What’s Next for Entertainment?

Cover image for The Post-Peak Attention Economy

Report by Karol Severin

12 Sep 2019

Free Report

attention economy

cross entertainment

consumer behaviour

The 20,000 Foot View: With only 24 hours in a day and an ever-growing number of entertainment services competing for consumer choice to spend them on, consumers have reached the limits of their available…

Sports Fans Consumer Trends 2019

Report by Alistair Taylor

6 Aug 2019

£3,000.00

peak attention economy

attention economy

value proposition

The 20,000 Foot View: Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche…

The Games Streaming Subscription Revolution
Meet the Players

Cover image for The Games Streaming Subscription Revolution

Report by Karol Severin

26 Jun 2019

£3,000.00

games streaming

streaming

games subscriptions

The 20,000 Foot View: Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech…

Games Streaming
Tech Major Disruption is Coming

Report by Karol Severin

15 Feb 2019

£5,000.00

games streaming

games subscriptions

console platforms

The 20,000 Foot View: Streaming is about to take the gaming world by storm. With new entrants including Google, Amazon, and Verizon, and others to come in the future, the traditionally siloed gaming model…

On-Demand Ads
Why Ads Sought Are Better Than Ads Served

Report by Georgia Meyer

20 Dec 2018

attention economy

TV ads

YouTube ads

The 20,000 Foot View: In the peak attention economy, audiences have little patience for poorly targeted ads, resulting in engagement with TV ads at crisis-level lows. Lean-in audiences, who exert the most…

Reports: attention economy