Latin America Streaming Music Market YouTube and Spotify Take Hold

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The 20,000 Foot View:  Latin America has fast become one of the most important streaming music markets due to accelerating consumer adoption, growing smartphone ownership, strong streaming service availability and fast-growing revenue across both free and paid. Brazil and Mexico, the leading regional markets, have the potential to become major music markets. Against this though, local economic factors, such as weak consumer spending power and fragile national economies, present significant challenges for the region.

Key Findings: 

       of Brazilians watch music videos on YouTube        of Mexicans buy CDs        of Brazilians use Spotify weekly and        use YouTube
• Brazil has more active smartphones than it does inhabitants
• YouTube is the leading player in the Latin American music streaming market
       of Mexican consumers listen to curated playlists
• Between 2017 and 2018, Latin America registered a        growth of ad supported video users
• Revenues from paid subscriptions in Latin America increased by        between 2017 and 2018 to reach        million

Companies and brands mentioned in this report:  Apple, Deezer, Google, iPhone, iTunes, Movistar, Spotify, TIM, Virgin Mobile, Vevo, Vivo, YouTube