Facebook Reports from MIDiA Research

Not all social entertainment behaviour is created equal
Audience deep dive

Cover image for Not all social entertainment behaviour is created equal

Report by Hanna Kahlert

3 Jul 2023

Social is an integral part of entertainment consumption This report presents key data and insights about the advanced overlaps between social behaviour (both on digital platforms and in real life) and...

Web 3.0 is here
Navigating the new culture of digital entertainment

Report by Hanna Kahlert

2 May 2023

£3,000.00 excl. VAT

Aldi

Amazon Alexa

American Data Privacy Protection Act

AI has already hit entertainment at the industry level – and the impacts on audience culture will not be far behind. A variety of AI tools are now readily available on ‘fremium’ tiers at a consumer...

Profiling Steam users
A valuable gamer niche

Report by Karol Severin

6 Apr 2023

£3,000.00 excl. VAT

Games

Amazon

BeReal

For two decades now, Steam has been one of the go-to digital game distributors, particularly for computer gamers and developers. Yet, its weekly active audience does not quite reflect a fully representative...

Music’s Instagram moment
The social music creation revolution

Cover image for Music’s Instagram moment

Report by Tatiana Cirisano

1 Mar 2023

£3,000.00 excl. VAT

music industry

social media

social video

20,000 foot view Social media has steadily integrated music, and music creation tools have steadily become more social. These trends are converging, accelerated by shifts in consumer behaviour and artificial...

Attention economy
Reasons, not ways, to spend attention

Report by Hanna Kahlert

1 Mar 2023

£3,000.00 excl. VAT

Audience Insight

AOL

BandLab

Audiences are consuming in different ways, on different platforms, and at different times – from lean-back passive viewing, to lean-forward on-demand, lean-in social engagement, and lean-through creation....

Social 2.0
Social media’s survival of the fittest, and how marketers fit in

Report by Ashleigh Millar

21 Dec 2022

£3,000.00 excl. VAT

Media and Marketing

Cultural Trends

Aldi

The history of social media has long been defined by continual evolution and iteration, but now shifts across the value chain are becoming more substantive, heralding a new era. Social platforms themselves...

Social media marketing is becoming its own cultural moment

Report by Hanna Kahlert and Ashleigh Millar

31 Oct 2022

£3,000.00 excl. VAT

Media and Marketing

Marketing Strategy

Aldi

Audiences are changing the ways they interact with entertainment, as well as how they respond to advertising and marketing designed to promote it. Audiences are increasingly creative and engage in lean-through...

Radio audiences
A window of opportunity

Report by Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

25 Sep 2022

£3,000.00 excl. VAT

Audio

Business Strategy

Radio

Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to...

Scenes
A new lens for music marketing

Report by Mark Mulligan and Tatiana Cirisano

30 Aug 2022

£3,000.00 excl. VAT

Music

A Star is Born

Chartmetric

Entertainment consumption and fandom are fragmenting in the internet era as a result of the steady erosion of linear audiences, the rise of asynchronous consumption, and the increased sophistication of...

Re-creating the creator economy

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

18 Aug 2022

£7,500.00 excl. VAT

Media and Marketing

Cultural Trends

Acast

Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators...

Music sync market forecast
Production libraries raise the pitch

Cover image for Music sync market forecast

Report by Kriss Thakrar and Tatiana Cirisano

27 Jul 2022

£5,000.00 excl. VAT

Music

Business Strategy

Adobe

Amid fragmenting fandom and the attention recession, sync is more important than ever as a tool for both revenue generation and marketing. There are also dozens of emerging use cases for sync, from creator...

The future of music
The rise of a counterculture industry

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Jun 2022

£7,500.00 excl. VAT

music industry

Music Streaming

Fandom

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build...

The attention recession
Post-peak behaviour

Report by Mark Mulligan

22 Jun 2022

£3,000.00 excl. VAT

attention recession

attention economy

Inflation

The global pandemic created a temporary boost to the attention economy, with all forms of entertainment benefiting. As life began to return to normal, this newfound time quickly started to erode, causing...

Profiling single-player versus multiplayer gamers
A generational changing of the guard

Cover image for Profiling single-player versus multiplayer gamers

Report by Karol Severin

31 May 2022

£3,000.00 excl. VAT

games industry

games streaming

games engagement

Though single player remains the preferred games genre for now, multiplayer modes are catching up, particularly among younger gamer segments. As audiences age, multiplayer modes will become increasingly...

Metaverse
Future scenarios for smart TVs

Report by Tim Mulligan

31 May 2022

£3,000.00 excl. VAT

metaverse

VR

virtual reality

Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing features...

Social media user snapshot
Q1 2022

Cover image for Social media user snapshot

Report by Hanna Kahlert

30 May 2022

£5,000.00 excl. VAT

Media and Marketing

Discord

Facebook

This report presents country-level snapshots into the social media usage, engagement habits, and ad tolerances of different social app users. It covers Facebook, Instagram, Twitter, Snapchat, YouTube,...

Social video
TikTok sets the pace

Report by Richard Broadhurst

10 May 2022

£3,000.00 excl. VAT

ad

app

consumer

Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old) lies in co-creation,...

Esports viewers update
A valuable segment with a (solvable) growth problem

Report by Richard Broadhurst

5 May 2022

£3,000.00 excl. VAT

esports

entertainment

Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable. These consumers have...

Audio ad opportunity
Niche targeting unlocks attention

Report by Annie Langston

4 May 2022

£3,000.00 excl. VAT

Audio

Marketing Strategy

advertising

Podcast advertising is one of the key income sources for both audio platforms and creators alike. Ad agencies and platforms must go ever deeper with targeting capabilities by learning more about the other...

Consumers as creators
The artist / audience line is blurring

Report by Hanna Kahlert

30 Apr 2022

£3,000.00 excl. VAT

creator tools

Content Creators

creator economy

The growing independent artists sector, the rise of user-generated content (UGC), and the proliferation of basic creator tools on social platforms are all interlinked parts of the same cultural trend:...

Reports: Facebook