With streaming video subscriptions surpassing that of pay-TV in            2018, traditional linear providers are under growing pressure to better understand consumer consumption habits. Pay-TV failed to entice the younger audience to engage with its services as the digital landscape is successfully catering to their consumption needs. Over            accounted for            of total pay-TV subscribers in            2018. This compares to subscription video on demand (SVOD) services where over            only account for            of total subscribers. This failure to appeal to younger audiences resulted in pay-TV subscriptions falling five points behind SVOD, at            penetration, in            2018.            also illustrated an inflection point for digital and streaming services. Weekly active usage (WAU) for key apps and services have declined throughout 2018, which illustrates that the ceiling of the peak attention economy is nearing. With finite time and resources at their disposal, consumers are forced to specialise on select services. This means less time is spent on mainstream social and streaming services. Between            and            2018, Facebook’s WAU declined from            to            while YouTube’s went from            to           

Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple, AT&T, BBC, BBC iPlayer, Bravo, Comcast, Crave TV, DAZN, DirecTV, DirecTV Now, Dish Network, Disney, Disney+, EPL, Facebook, Foxtel, Hulu, Illico.tv, iView, MLB, NBA, Netflix, NFL, Now TV, Stan, Tencent, TenPlay, UEFA Champions League, Verizon, YouTube