2019 was a quarter of milestones for Spotify, hitting million subscribers, launching in India and becoming a podcast company. However, it was also a quarter in which a number of metrics started to soften. With the exception of ad revenue, none of these subtle shifts are enough on their own to provoke any serious concern. Collectively though, and contextualised against next quarter’s performance, these metrics may just prove to be early indicators of a potential change of pace.
Companies and brands mentioned in this report: Anchor, Gimlet, Spotify, Warner Music
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