Reports: Streaming

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Ad-supported music market shares Spotify ascending

The future of music streaming Change or be changed

H1 2025 music metrics Mixed fortunes

The new Hollywood Tactics for YouTube’s TV takeover

Streaming strongholds High-potential markets for global music players

Music consumer behaviour Q1 2025 Mixed signals

UK media consumption Q4 2024 A mature market with niche growth prospects

Breaking saturation Music streaming pricing strategy

Music discovery snapshot Q4 2024 Breaking through the noise

Recorded music market shares 2024 Widening gaps

Streaming TV’s fight on social’s stage Tactics for a short-form video future

Music streaming consumer profile Q4 2024 Stabilisation and fandom slowdown

Songwriters take the stage A new playbook for a new era

Audio substitute threat Measuring consumer time allocation

The FAST advantage Build sustainable consumer models

Music’s podcast potential Focus on branding over discovery