US Cord Cutting Full Year 2018 Streaming Transition Picks Up Pace
Get full access to this report and assets
If you are interested this report, or related reports such as 2018 China SVOD Consumer Deep Dive , 2018 India SVOD Consumer Deep Dive and SVOD Overtakes Pay-TV get in touch today to enquire about a report bundle.
Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated in 2018, highlighting the secular nature of the phenomenon. However, this is not simply a story of decline but instead one of transition, with streaming growing — in a wider sense — the total base of pay-TV subscribers. With ever more overlaps in consumer behaviour and segments across traditional pay-TV and streaming, all signs point to more of the same in 2019.
Companies and brands mentioned in this report: Altice, Amazon Prime Video, AT&T, Atlantic Broadband, Cable ONE, Cablevision, CBS All Access, Charter Communications, Comcast, DirecTV, DISH Network, Frontier, HBO Now, Hulu, Mediacom, Netflix, Sling, Suddenlink, U-verse, Verizon Fios, YouTube