Reports: amazon studios

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Digital Consumer Ad Profiles
Targeting Music and Video Streamers

Cover image for Digital Consumer Ad Profiles
Georgia Meyer
Digital music and video consumers navigate an increasingly nuanced landscape of content formats, from paywalled to ad-supported to social. Levels of engagement with new social formats vary considerably amongst weekly active users (WAUs) of three of the main music streaming services (Spotify, Apple Music and Amazon Prime Music) and video streaming services (Netflix, Amazon Prime Video and YouTube).
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