US Reports from MIDiA Research

Germany media consumption Q4 2024
Growth potential on all fronts

Cover image for Germany media consumption Q4 2024

Mark Mulligan

April 2025

US

UK

France

This report presents MIDiA consumer entertainment data across media, music, audio, and games. Data covered includes streaming music, podcasts, social media, games consoles, and much more. All data is from...

UK media consumption Q4 2024
A mature market with niche growth prospects

Cover image for UK media consumption Q4 2024

Laura Fisher

April 2025

Streaming

Streaming Music

US

This report presents MIDiA consumer entertainment data across media, music, audio, and games. Key data and insights: Time spent and weekly active users (by format and platform)for streaming music, podcasts,...

Breaking saturation
Music streaming pricing strategy

Tatiana Cirisano and Perry Gresham

April 2025

Labels

Subscriptions

Streaming

Nearly two decades into the streaming era, established subscription markets like the US are approaching saturation. While growth pockets for standard subscriptions remain, the next stage is about raising...

Pixels to playlists
Music preferences and behaviours of gamers

Rhys Elliott

March 2025

Innovation

Labels

US

The global games industry is a $236.9 billion behemoth. It now rivals film, television, and music combined in terms of revenues and is a cultural driver. Yet, for music companies, labels, and platforms,...

Music streaming consumer profile Q4 2024
Stabilisation and fandom slowdown

Mark Mulligan and Tatiana Cirisano

February 2025

Willingness to pay

Music consumers

Streaming

Consumer music behaviours are both stabilising and showing signs of coming change. Change that could be challenging for all music business stakeholders, especially with regards to fandom monetisation....

The superfans of music superstars
Identity and cut-through

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Olivia Jones

February 2025

Labels

US

Artists

Fandom is becoming the music industry’s golden goose, with labels focusing on building and monetising superfan bases for their top artists. However, superfan behaviours are changing in response to oversaturation...

MIDiA Research global games forecasts 2025–2031
The market is mature, so double-digit growth is a fantasy

Cover image for MIDiA Research global games forecasts 2025–2031

Perry Gresham, Mark Qi and Rhys Elliott

January 2025

US

Global

Gaming

Interested in ' MIDiA Research global games forecasts 2025–2031' ? Access the free version here . Recent years have been tough for the games market. Like many industries, gaming overextended itself following...

Before and after podcasts
Mapping the podcast listener journey

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Rutger Rosenborg

January 2025

US

UK

France

The global importance of video for podcasting extends into the unique market dynamics of the US, UK, France, Mexico, and Japan. Not only does this justify Spotify’s strategic video push, but it also...

Video consumer snapshot Q1 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Video consumer snapshot Q1 2021

Tim Mulligan

May 2021

US

UK

France

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s...

Podcast audiences
Competing for attention

Mark Mulligan

May 2021

US

UK

France

2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come...

Podcasts Q2 2020
Spotify Takes an Early Lead

Mark Mulligan

October 2020

US

UK

France

Podcasts have become the next battle front for audio. Spotify’s ambitious content and product strategy have enabled it to become an early leader, but the podcast market is still in its infancy, with...

Attention Economy
Media Consumption Q2 2020

Mark Mulligan

July 2020

Streaming

Music Subscriptions

US

This report presents MIDiA’s Q2 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour that reflects both the...

D2C 2020
Media, Tech and Communications Majors Go Head to Head

Tim Mulligan

April 2020

US

UK

Italy

The current division between the new video D2C entrants of 2019/2020 has revealed a strategic split between those that are leveraging established distribution advantages versus those focused on monetising...

COVID-19 and the Vulnerability of Pure Play Sports Streaming Services

Alistair Taylor

April 2020

Subscriptions

US

UK

The postponement of annual competitions and major quadrennial events has highlighted just how heavily pay-TV and sport-centric streaming services’ value propositions rely on live sports. Filling schedules...

Music Consumer Survey
Country Snapshots

Mark Mulligan

March 2020

Consumer behaviour

Streaming

US

Music consumer survey country snapshots for US, UK, Canada, Australia, Germany, Spain, and Sweden.

Gamer Consumer Survey
Country Snapshots

Karol Severin

March 2020

US

UK

Sweden

Gamer Consumer Survey Snapshots for the US, UK, Australia, Canada, Germany, Spain, and Sweden.

TV Network Rankings
Brand Equity and the Weaponisation of Originals

Amanda Stears

November 2019

US

UK

YouTube

The big streaming networks Netflix and Amazon have become the powerhouses of video brand equity by simultaneously weaponising TV shows as acquisition tools and assimilating the brands of traditional networks...

US Cord Cutting Full Year 2018
Streaming Transition Picks Up Pace

Cover image for US Cord Cutting Full Year 2018

Tim Mulligan

April 2019

US

YouTube

Streaming video

Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated in 2018, highlighting...

SVOD Stacking
Direct to Consumer Services Set to Move the Needle

Tim Mulligan

March 2019

Streaming

US

UK

In the attention economy, everyone is your competitor – a point well made by Netflix’s Reed Hastings’ observation that the company is now vying for viewer time with the popular game Fortnite....

US Cord Cutting Q3 2018
SVOD Users the Driving Force

Tim Mulligan

December 2018

US

YouTube

Streaming video

Cord cutting is now a firmly entrenched component of the pay-TV business, especially in the US. Pay-TV providers of all kinds continue to shed subscribers each quarter, all against the backdrop of a continually...

Reports: US