MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why Streaming Is Redefining Network Fandom

Cover image for Why Streaming Is Redefining Network Fandom

Tim Mulligan

19 Jun 2019

As MIDiA Research has already called out in its report on the direct to consumer (D2C) services launching in 2019, Direct to Consumer | Video’s Big Bang Moment , this year is shaping up to be pivotal moment in streaming video.

3 min read

Is Cricket the New ‘Greatest Show on Turf’?

Alistair Taylor

19 Jun 2019

21st Century Fox

addressable audience

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was viewed as an unrivalled opportunity to advertise brands, products, and movie trailers to the masses that tune in (or increasi...

3 min read

The Classical Music Market - Streaming's Next Genre?

Cover image for The Classical Music Market - Streaming's Next Genre?

Dara Jegede

19 Jun 2019

classical music

Music Subscriptions

When IDAGIO commissioned MIDiA to explore the classical music audience globally, we were excited to validate the hypothesis that a classical music resurgence was possible in today’s on-demand music streaming world.

1 min read

The Content We Need, the Distribution We Don’t: Why HBO Needs to up Its Game to Stay Relevant

Hanna Kahlert

17 Jun 2019

Game of Thrones (spoilers) – to the relief, disgruntlement and/or (dis)satisfaction of millions – has ended. Eight years of global rapture (well, five to six followed by two of tolerance) finally sent us all on our ways, be that sailing west to the unknown, ruling what we’ve fought for, or sim...

4 min read

The Battleground for the Background: Why Music Companies Are Investing in Soundscape Start-Ups

Zach Fuller

13 Jun 2019

background music

In a haunting scene from Tony Scott’s 1995 film Crimson Tide, Navy officer Denzel Washington and his commander Gene Hackman are holding an intense discussion on the work of Prussian general and military theorist Carl von Clausewitz.

5 min read

Spotify Takes Aim at Radio, Again

Cover image for Spotify Takes Aim at Radio, Again

Mark Mulligan

13 Jun 2019

ad supported streaming

ad supported streaming audio

Spotify has launched a radio-like feature set for premium subscribers in the US called Your Daily Drive. Although it is only positioned as a playlist, the content mix includes podcast news content and plays music the listener already likes with a sprinkling of new tracks.

3 min read

Battle of the Docuseries: Who Mirrored Who?

Cover image for Battle of the Docuseries: Who Mirrored Who?

Alistair Taylor

13 Jun 2019

addressable audience

Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian manager Marcelo Bielsa’s dramatic first season in charge of the English Championship side, according to the Daily M...

5 min read

Why LA’s Finest Could Be Pay-TV’s House of Cards Moment

Tim Mulligan

12 Jun 2019

Gabrielle Union

When an irresistible force comes along there are two options: either get out of the way, or go with the flow. Charter Communications, the third largest US traditional pay-TV operator, has decided to do just that by buying for its Spectrum cable service the exclusive rights to Sony Pictures productio...

4 min read

New MIDiA Research Report on the Direct to Consumer Big Bang Moment for Video

Cover image for New MIDiA Research Report on the Direct to Consumer Big Bang Moment for Video

Tim Mulligan

10 Jun 2019

2019 will see the launch of a wide number of heavily backed direct to consumer (D2C) video services led by Disney+, Apple TV+, and the as-yet-unnamed Warner Media D2C offering. Each of these new players have very different strategic motivations for going direct, as well as significantly different at...

3 min read

Announcing Beta Testing for Innovative TV Show Performance Tracking Platform

Cover image for Announcing Beta Testing for Innovative TV Show Performance Tracking Platform

Dara Jegede

7 Jun 2019

Chart Of The Week

MIDiA Research, a leading source of insight and analysis in digital media, music, video and games, is expanding its family of data tools and analytics intelligence to TV shows. The new development, MIDiA Index , is a robust and powerful measurement proposition that aggregates manifold data types fro...

3 min read

How Drama can Underpin Reality in the Age of Post-Truth

Tim Mulligan

6 Jun 2019

Some of the most impactful scripted dramas of the last five years have been led by narratives infused with the overlapping uncertainties of conviction-driven truth versus the messy reality of everyday life.

3 min read

Spotify Goes Full Radio with the Launch of Stations in the US

Zach Fuller

6 Jun 2019

It had to happen. Spotify has announced that it is launching a lightweight listening app called Stations across the US in a move that doubles down on its much-vaunted ad-supported strategy. The Stations app is being promoted as a specialised UX for those who want a more ‘radio-like experience’.

3 min read

Here’s Why Apple Just Killed Off iTunes

Mark Mulligan

4 Jun 2019

Apple CEO Tim Cook speaks during Apple's annual Worldwide Developers Conference in San Jose, California, U.S. June 3, 2019. REUTERS/Mason Trinca Apple has announced that it is closing iTunes and replacing it with three new apps: Apple Music, Apple Podcasts and Apple TV Apps.

3 min read

Things to Watch Out for at E3 2019

Karol Severin

3 Jun 2019

exclusive games

E3 is approaching fast, and it’s shaping up to come out with a number of announcements which will significantly impact the games landscape as the platform- and device-agnostic games streaming revolution unfolds.

4 min read

Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Cover image for Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Alistair Taylor

3 Jun 2019

broadcast rights

The sports rights landscape has changed fundamentally with the emergence of streaming subscription video on demand (SVOD) services. Digital and broadcast rights used to be separate deals entirely, but now the lines are blurred, and competition is heating up for exclusive coverage of the most sought-...

5 min read

Profit Didn't Disappear, It Just Moved

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Mark Mulligan

31 May 2019

One of the recurring themes in analysis of tech businesses is the role of profit, and most often, the apparent lack of it – or at the very least, the way in which it plays second fiddle to growth. Amazon, one of the most successful global businesses in today’s global economy, famously sacrificed...

5 min read

Quick Take: The Bull Argument for Music Publishing Acquisitions

Zach Fuller

30 May 2019

The music rights landgrab continues. This past week alone has seen Primary Wave take a stake in rights to Culture Club, having already inked a deal with the Whitney Houston Estate. Meanwhile, Hipgnosis Song fund have added to their recent acquisition of Eurythmic’s writer credits by taking a stake...

2 min read

Sports SVOD Services: The Underdogs’ Game

Hanna Kahlert

29 May 2019

addressable audience

carriage partnerships

Cord cutting and “the attention economy” are the landscaping trends reshaping everything video in 2019, and sports television – despite its reliably existent fanbase – is no exception. New sports proposition streaming video on demand (SVOD) entrants face hefty competition on all sides, from ...

3 min read

How ByteDance May Just be About to Drive the Next Streaming Paradigm

Mark Mulligan

24 May 2019

Media and Marketing

Streaming music is approaching a decision point. Right now, music subscriptions are doing a fantastic job of monetising consumption, but next we need to learn how to monetise fandom. Global streaming revenues were up 30% in 2018 to reach $19.

5 min read

Behind the Hype Cycle: Venture Capital as the Modern Fountain of Youth

Cover image for Behind the Hype Cycle: Venture Capital as the Modern Fountain of Youth

Zach Fuller

23 May 2019

When the Ichthyophagi showed wonder at the number of the years, he led them to a fountain, wherein when they had washed, they found their flesh all glossy and sleek, as if they had bathed in oil - and a scent came from the spring like that of violets.

9 min read

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