Blog: attention saturation

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Will the TikTok ban happen? What you need to know

Hanna Kahlert

10 Dec 2024

tiktok ban

Donald Trump

Social media

It has been a rollercoaster of a news year for TikTok since April, when President Biden signed a law that would ban the platform unless it found new owners. The January 19th deadline is approaching quickly,...

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Social platforms are going niche: the end of copycat features

Hanna Kahlert

28 Jun 2023

Social

Facebook

It has long been a recurring strategy for social platforms to borrow one another’s successful features – to the benefit of the incumbents, and the difficulty of new players trying to break through....

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Apple’s Vision Pro may (finally) be VR’s turning point, but where is it going?

Hanna Kahlert

7 Jun 2023

Apple

digital detox

Virtual Reality has been ‘just around the corner’ for more than a decade. Any day now, it would seem, it must finally have its moment. So far it has been held back by high cost, little to offer on...

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Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble

Hanna Kahlert

15 Feb 2023

Media and Marketing

Audience Insight

Netflix

After a successful trial in Latin America, Netflix is planning to roll out its solution to account sharing worldwide over the next year, called ‘ paid sharing ’. For every user on an account who does...

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Artificial 'intelligence' is the new smartphone (for better and for worse)

Hanna Kahlert

11 Jan 2023

Media and Marketing

ChatGPT

Long have we awaited the coming of the next new smartphone moment . 2022 saw some false starts: the metaverse, NFTs, VR (again). All have lingered in the shadows of their own potential, with no real momentum...

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The Meta Trends that Will Shape the 2020s

Mark Mulligan

10 Jan 2020

2020 predictions

abundance paradox

attention saturation

CES, the big annual consumer tech show, is underway in Las Vegas. Unlike in most previous years, there has been little in the way of big new announcements. This is in large part because we are reaching...

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The Era of Peak Attention? Try Peak Distraction – Event Rundown

Hanna Kahlert

26 Nov 2019

attention economy peak

attention saturation

British gaming institute

This past Wednesday, November 20 th , MIDiA brought together media heavyweights from the Economist, Spotify, and the British Gaming Institute to talk about changing aspects of consumer behaviour and demand...

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