consumer engagement blog by MIDiA Research

Blog: consumer engagement

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Blog post by Hanna Kahlert

21 May 2021

Media

Streaming

Mobile content

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand,...

Consumer Engagement: The Brand Solution in a Digital Era of Churn

Blog post by Hanna Kahlert

21 Apr 2020

audience

brand strategy

Chart Of The Week

The digital marketplace has been the setting for innovation in every way that business is conducted, not least for advertisers, entertainment propositions and consumer adoption –and the current COVID-19-induced...

Spotify Illustrates the Difference Between Flat Engagement and Real Sentiment

Blog post by Hanna Kahlert

14 Jan 2020

consumer engagement

engagement metrics

Fandom

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base displaying consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue...

Mediapro Offers Eleven Sports a UK Lifeline!

Blog post by Alistair Taylor

21 Mar 2019

ad-supported model

BT Sport

carriage partnerships

Streaming service Eleven Sports will now have to table a new offer to maintain its UK La Liga rights, as Mediapro (the agency selling La Liga’s international rights) decides to return La Liga to the...