MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

State of the Streaming Nation 3.0: Multi-Paced Growth

Cover image for State of the Streaming Nation 3.0: Multi-Paced Growth

Mark Mulligan

30 Jul 2019

Regular followers of MIDiA will know that one of our flagship releases is our State of the Streaming Nation report. Now into its third year, this report is the definitive assessment of the streaming music market.

4 min read

Music Publishing and the Catalogue Question

Zach Fuller

29 Jul 2019

music catalogue

Music publishing

“Who controls the past controls the future. Who controls the present controls the past." Somewhere in a field back in the summer of 2008, Rage Against the Machine used this line as the bridge in their opening song ‘Testify’ during their Friday headline act.

3 min read

Is YouTube MLB’s Answer to Tap into Younger Audience?

Cover image for Is YouTube MLB’s Answer to Tap into Younger Audience?

Alistair Taylor

29 Jul 2019

cable consumption

On July 18 th , Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019 . YouTube’s first exclusive live game distribution deal with the MLB covers 13 games during the second half of the MLB’s 2019 regular season.

5 min read

Thinking the Unthinkable – Netflix As Gatekeeper

Cover image for Thinking the Unthinkable – Netflix As Gatekeeper

Tim Mulligan

29 Jul 2019

Life after Netflix’s disappointing Q2 earnings has been challenging for the iconic global streaming hegemon. Netflix has achieved hegemonic global subscription video on demand (SVOD) status through a smart combination of serving up second-tier licensed content alongside zeitgeisty original and exclusive content.

3 min read

What A Post-Peak Netflix Could Look Like

Cover image for What A Post-Peak Netflix Could Look Like

Tim Mulligan

25 Jul 2019

emerging markets

Last week was a bumpy ride for Netflix – a company that is used to being on the right side of Wall Street and the consumer. The world’s leading streaming service made a noticeable miss with is quarterly membership growth numbers increasing by 2.

3 min read

Why Sitcoms Are the Leaders in Scripted Shows

Amanda Stears

24 Jul 2019

On May 2004, 52.5 million Americans tuned in to watch the season finale of Friends. 15 years later, it is still one of the most-watched TV shows in history. When news broke that Friends and The Office (US) will no longer be available on Netflix come early 2020, subscribers were not pleased.

3 min read

The Frank Ocean Days May Be Gone, but Streaming Disintermediation Is Just Getting Going

Mark Mulligan

24 Jul 2019

Music Business Worldwide recently ran a story highlighting that both Spotify and Apple Music were backing independent artist (i.e. independent of record label rather than an indie label artist) Aaron Smith, including featuring him in priority playlists such as Spotify’s New Music Friday.

4 min read

The State of the Music Publishing Nation

Cover image for The State of the Music Publishing Nation

Hanna Kahlert

22 Jul 2019

This blog highlights some key points from MIDiA’s latest flagship report, the State of the Music Publishing Nation . Now that streaming is settling into its role as the de-facto mode of consumption (contributing to 50% of music industry revenues last year), the acceleration of publishing growth is becoming more apparent, with increased growth rates for the past three years.

3 min read

Sports and Sponsorships: MLB Seeks Revenue Home Run

Cover image for Sports and Sponsorships: MLB Seeks Revenue Home Run

Alistair Taylor

22 Jul 2019

Major League Baseball (MLB) could finally allow for sponsorship patches appearing on its teams’ uniforms, the league confirmed to the Sports Business Journal . US sports have historically steered clear from patch sponsors on game day apparel, until 2006 when the Major League Soccer’s Real Salt Lake became the first US professional sports team to allow front-of-shirt sponsorship to the tune of over $500,000 from nutritional supplement supplier XanGo.

5 min read

Music Publishing as an Asset Class – Update

Zach Fuller

19 Jul 2019

hipgnosis song fund

Music publishing

Back in February, MIDiA released a report detailing the financial innovation taking place in the recorded music industry and how this was effectively securitising the concept of music publishing rights.

3 min read

Should Streaming Services Produce TV Shows in a Linear Format?

Amanda Stears

17 Jul 2019

Game of Thrones

Streaming video on demand (SVOD) giant Netflix is famous for cultivating the binge-watch phenomenon, fuelled by the popularity of its originals. In the pre-streaming era, people were dependent on traditional scheduled TV for engaging with TV shows.

3 min read

New MIDiA Artist Survey – Take Part!

Mark Mulligan

16 Jul 2019

Independent artists

Firstly, thanks to all of you who took part in our artist survey last year. If you did so, you should by now have received the link to the free report. If not, email us at info@midiaresearch and we’ll get it to you.

1 min read

Privacy Concerns and Digital Advertisers: Why Brands That Demand Attention Will Lose out in the Post-Peak Shift of the Attention Economy

Hanna Kahlert

16 Jul 2019

attention economy peak

digital marketer

digital marketing

Mid-2019 sees the digital market mid-quagmire. The saturation of the attention economy is driving further and further competition between brands to create propositions that can stand out enough to earn adoption, in a market where overwhelming choice vastly outweighs the total adoption potential of consumers.

4 min read

Why the SVOD Boom Will Benefit Live Nation

Zach Fuller

12 Jul 2019

Live music industry

My first experience of the United States was not the NYC, LA or Florida usually encountered by those visiting the new world for the first time. I was five years old and, due to an Auntie marrying a midwestern doctor, the family holiday consisted of a brief jaunt from Cincinnati, Ohio through to Indianapolis.

6 min read

Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Cover image for Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Alistair Taylor

11 Jul 2019

Streaming insurgent DAZN, which now operates in nine markets, has announced its intention to bid for US domestic NFL rights, undoubtedly the crown jewel of sporting rights. Adding the world’s most valuable league to its roster would catapult DAZN into the next echelon of sports broadcasters and finally offer a truly compelling proposition for football fans.

6 min read

Independent Artists: The Age of Empowerment

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Mark Mulligan

11 Jul 2019

MIDiA is proud to announce an exclusive new report in conjunction with Amuse – Independent Artists: The Age of Empowerment . The report is based on a global survey of independent artists that we conducted earlier this year, with respondents from all of the world’s continents.

5 min read

Why Video Is King in the Peak Attention Economy

Cover image for Why Video Is King in the Peak Attention Economy

Tim Mulligan

11 Jul 2019

As we move firmly into the peak attention economy, the value proposition of entertainment is becoming increasingly nuanced. While consumers have dramatically made the switch to digital consumption following on from the smart phone revolution post-iPhone launch 12 years ago, trends forged in the analogue era still dominate entertainment consumption.

3 min read

Free-to-Attend Event: Monetising Fandom

Cover image for Free-to-Attend Event: Monetising Fandom

Mark Mulligan

10 Jul 2019

Join us on Wednesday 17 th July in central London for MIDiA’s next free-to-attend event: Monetising Fandom in a Fragmented Content Landscape. Regular attendees of our events will know that they combine great new data and analysis with insightful panels and a mix of attendees not quite like at any other event, with representation from across multiple industries.

2 min read

New Ofcom Rule Could Revive VAS Services

Amanda Stears

10 Jul 2019

Since 28 June UK consumers have been able to switch network providers through a single text message, while still retaining their existing mobile number. According to UK communications regulator Ofcom, a third of mobile customers find the process of switching to another provider cumbersome.

3 min read

Sports and the Tech Majors: A Competitive Partnership

Cover image for Sports and the Tech Majors: A Competitive Partnership

Hanna Kahlert

8 Jul 2019

Amazon Prime Instant Video

d-day for sporting rights

We’re pleased to announce the launch of our Sports research practice. The Sports vertical provides comprehensive global analysis of the key players unleashing disruption in the business of sport broadcasting, streaming and e-sports alongside detailed and segmented analysis of consumer engagement by service.

4 min read

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